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Scaling to $5M MRR: What to do when your best ads aren’t working any more
At around $500k per month in UA spend, Stakemate hit a ceiling. CPAs rose, creative iteration stopped delivering returns, and the ads that had built the business no longer worked. This talk unpacks what actually happens when early adopters are exhausted, why doubling down on performance optimisation makes the problem worse, and how shifting focus into product and brand was the only thing that reset CPAs and unlocked the next stage of growth. A candid breakdown of what changed on the path to $5M MRR, and how to recognise when your growth problem is no longer a media problem.
