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Marketing infrastructure for the AI era presented by AppsFlyer
AI removed the building bottleneck and shifted the constraint to attention. The marketers who win now will allocate capital most intelligently across mobile, web, CTV, and every fragmented surface where growth happens. In this session, Brian Quinn lays out what marketing infrastructure must deliver in this new era: unified signals, neutral measurement that makes performance comparable, and the shift from dashboards to autonomous execution. Mobile measurement set the standard for signal governance and optimization rigor. So what happens when that standard finally reaches web? Quinn shares a landmark announcement that answers exactly that.
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