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When customers stop searching and start asking: How growth teams are adapting for the AI era presented by Moloco
New research with BCG put a number on what most performance marketers already feel: AI is dismantling the channel mix we all built our careers on. But for growth teams willing to rethink their mix, what's emerging on the other side is a bigger, more measurable opportunity.
In this session, Moloco's Beth Berger shares research that maps where that opportunity lives: by channel, by vertical, and by the metrics that matter. Join us for a frank conversation about what's actually working, what the data says about mobile and CTV as performance channels, and what it looks like to build a media mix that's positioned for the next era, not the last one.
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