The state of subscription apps game show: What do you actually know in 2026? presented by RevenueCat
Everyone says they know subscription benchmarks. Fewer people actually do. Each year, RevenueCat's State of Subscription Apps report shows just how far off most assumptions are. 2026 is no exception.
We're turning this year's data into a live game show. You'll compete against other attendees by answering questions on pricing, paywalls, retention, and monetization. Some will be easy. Some will expose where common thinking falls apart. We'll break down the answers as we go and dig into what high-performing apps are doing differently right now.
Expect a few surprises. You'll leave with a more honest read on what "good" actually looks like in 2026 and where your own app might be off track. There are prizes too, but that's not really the point.

