2026 Full Agenda

In this fireside chat, Hannah Parvaz sits down with Yoann Pavy, Chief Growth Officer at AiApply and former growth leader at Deliveroo and Depop, to unpack what it really takes to scale paid growth on Meta today.

The conversation explores how Meta Platforms’s Andromeda ranking system has reshaped performance, why creative supply has become the primary scaling constraint, and how the best teams are rebuilding their creative pipelines to keep up. Together, Hannah and Yoann dig into creative velocity, paid social systems, team structure, and the realities of scaling Meta once early wins run out.

A rare, behind-the-scenes conversation from people who’ve actually done it, focused on scaling paid through creative systems rather than tactics, and what’s changed for anyone still trying to grow with yesterday’s playbook.