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From strategy to success: the influencer marketing testing framework
The framework and insights shared are built on hands-on experience running performance-driven influencer programs across different genres, markets, and maturity levels. The goal is to not simply impress with logos, but to give the audience a clear, honest, and immediately usable view of what actually works in influencer marketing as a user acquisition channel. The goal is simple: help UA and growth teams leave with a clear plan they can execute the week after MAU.
