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The Hidden Psychology of PMF in Apps
Colin Hodge grew products to 100M+ users and authored the National Bestselling book "Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success" (endorsed by Nir Eyal and Coffee Meets Bagel’s CEO).
What psychological tactics are apps using to increase retention, improve onboarding rates, and win loyal customers? Colin reveals how Duolingo’s guilt-tripping bird and other apps grew product-market fit emotionally, showing how you can apply psychology and “magic moments” to drive PMF.
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