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Tapping into user psychology for PMF with social apps
Product–Market Fit isn’t found by copying competitors. It’s engineered by understanding how people think.
Your ROI: actionable ideas you’ll rush to your team.
Colin Hodge grew products to 100M+ users and authored Outrageous Startup Growth: Discovering the Secrets of User Psychology to Scale Your Success (endorsed by Nir Eyal and Coffee Meets Bagel’s CEO).
Why do some products go viral while most go splat? Colin reveals Clubhouse’s FOMO loop, Google+’s failure, Duolingo’s guilt-tripping bird, and the top mistake to avoid when ordering wine, showing how decision design and “magic moments” drive PMF.
