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How One Square Marketer Scales With AI presented by AppsFlyer
Most AI content for marketers is abstract. This session is the opposite. Sara San Antonio, Senior Global Marketing Mobile Manager and AI Lead at Square, walks through exactly how she transformed her role with AI. She uses the AppsFlyer MCP inside Claude and ChatGPT to answer stakeholder questions in real time, automates creative QA and UTM generation, and flags broken app events before they impact performance. And those are just a few of the workflows she will share. Hosted by AppsFlyers Bobby Sayers, this fireside unpacks what it looks like to operate as a growth marketer in the AI era.
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