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The death of acquisition: Why audience will replace CAC as the engine of mobile growth (2026–2030)
User acquisition no longer scales. Install friction disappeared, attention shattered across devices, and CAC inflation has eliminated acquisition as a competitive strategy. This session reveals how top apps are shifting from traffic buying to audience building. We break down the Audience Loop model, the CPLU metric, and the strategic move from app-centric funnels to multidevice attention systems. Attendees will learn how modern growth leaders form demand, not rent it, using persistent attention surfaces, creator-led ecosystems, contextual triggers, and behavior-driven loops.
Speakers
