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The retention playbook: Why your app needs game mechanics
The apps crushing retention benchmarks in 2025 aren’t games, but finance, wellness, and productivity tools that borrow directly from the gaming playbook. They use streaks, progression systems, and variable rewards to achieve 2-3x higher retention than category averages. Play Ventures calls this category “playable apps”: consumer apps that embed game design into their core experience. General Partners, Phylicia Koh and Anton Backman, will break down the specific mechanics that work outside entertainment, with tactical examples from portfolio companies like Alinea, Arya, Bible Chat, and Eloelo.
Speakers
