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Full stack UA manager - New challenges and how to face them
Today’s UA managers are increasingly expected to influence product decisions, launch cross-platform campaigns, oversee monetization levers, manage ASO, and even build creatives with AI — often without any additional resources.
In this session, Sylvain will share three real-world cases that illustrate how the UA role is evolving into a full-stack growth operator and how to face these new challenges.
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