Most teams try to create viral content from scratch. We don't. We systematically replicate proven viral patterns at scale. As the growth team behind Alarmy, the world's #1 alarm app, we built a framework to identify breakout content, test variations across channels and markets, and scale what works—driving 3.4M installs in January 2026 alone.

This session reveals our multi-level hijacking playbook: stealing reference content that already worked, adapting hooks across cultures, scaling through mass seeding operations, and even building product features based on viral patterns. Attendees will learn how to turn virality from luck into a repeatable growth system.