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We didn’t create virals. We hijacked them. How the world’s #1 alarm app drove 20M installs with $60K
Forget Going Viral. Just Hijack It
Most teams try to create viral content. We don’t.
As the team behind the world’s #1 alarm app, we built a repeatable system to detect breakout content early and attach our product to it before brands reacted.
In this session, I’ll break down how this approach drove 20M installs in one year with just $60K, turning external virality into app-name searches and installs across multiple markets.
Attendees will learn how to:
- Identify breakout content before it hits the mainstream using simple velocity signals
- Convert viral views into ‘app-name searches’, not just short-term installs
- Decide when to comment, remake, or amplify existing content for maximum ROI
- Adapt the same viral idea across countries with very different conversion dynamics
- Run 50+ weekly experiments without burning creative or UA teams
