2026 Full Agenda

Frameo is a digital photo frame powered by an app — but what we really ship is connection. Friends and family send photos, and the person with the frame receives small, frequent “happy moments” that show up in their living room.

In this TED-style talk, I’ll share how we deliberately designed for emotion — and how that emotional payoff became a measurable growth lever: higher engagement, stronger retention, more positive reviews, and better monetization.

You’ll get the practical mechanics behind Frameo’s “emotion loop”: how we capture the joy the receiver feels, reflect it back to senders, and turn that into a repeatable habit — using product choices, user communication, and lightweight social feedback (reactions, prompts, and storytelling).

Attendees will leave with:

• The “Emotion Loop” framework: turning feelings into a repeatable engagement engine (not just brand narrative).
• How to operationalize empathy in UX: touchpoints that amplify emotional payoff (timing, feedback, copy, interaction design).
• How to build reactions that matter: lightweight feedback that increases sending frequency without becoming social noise.
• How to use user storytelling to drive engagement, reviews, and conversion—ethically and at scale.
• How to measure emotion without killing the magic: connecting qualitative signals to retention, monetization, and review velocity.