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Winning attention: How Gopuff converts engagement into growth
Most brands fight for a share of the market, but the real challenge is earning a share of culture. In a world where consumers can skip, block, or ignore almost any message, brands have to become entertainment, rather than disrupting it. This session breaks down the strategies Gopuff uses to capture attention to drive measurable growth in the split second before a user scrolls past.
In this presentation, Tyler Stewart, Head of Marketing at Gopuff will discuss how an ‘Entertain or Die’ mindset enables the brand to reach and engage audiences, giving real examples of successful strategies that drive new user acquisition and growth across online channels.
