Women in mobile growth: Challenges, wins, & the path forward
Women in Mobile Growth: Challenges, Wins, & the Path Forward explores how gender diversity in mobile growth, product, and marketing teams directly leads to better decisions, stronger products, and more sustainable growth. This session moves beyond surface-level DEI conversations and dives into real, tactical insights from women operating at every level of mobile growth — from UA and lifecycle marketing to product, data, and leadership.
Through real examples, candid discussion, and audience participation, we’ll unpack the unique challenges women face in mobile growth roles, highlight strategies that have led to measurable wins, and outline clear actions companies and leaders can take to build more inclusive, high-performing growth teams.
Key Takeaways:
- Where women in mobile growth create outsized impact — and why diverse perspectives lead to better acquisition, retention, and monetization outcomes.
- Common barriers women face in growth roles (visibility, credibility, advancement) and practical strategies for overcoming them.
- Real examples of growth wins driven by diverse teams, including improved creative, messaging, and user insight.
- How leaders and teams can intentionally build more inclusive growth orgs without slowing execution.
- Actionable steps individuals can take — whether they’re ICs, managers, or founders — to help shape the next generation of mobile growth leadership.