Monday, May 04, 2026

Last year broke MAU records. Looks like we could do it all over again.

If you’re going to MAU, go right. This is packed of best tips, new content, and how the MAU Community is going to take over Las Vegas the week of May 13th (yes, the week of). Wait until you see the list of activities.

Best tips to share

  • Download the app, create your agenda, send connection and meeting requests
  • Please accept or reject meeting requests you receive. This lets people know if you’re in or you’re out and frees up their time to pursue other activities.
  • New this year: the app has an interactive floor plan so you can get directions.

New to MAU? If you are visiting a cabana, give yourself 5-10 minutes to walk there from the Expo, and if you’re going to a Skyloft, give yourself 15 minutes. It’s back at the MGM Hotel.

 

Braindates are LIVE

Grab your seat or post your topic before it fills up

The best conversations at MAU happen in small, focused groups with the smartest people in the room.

Braindates let MAU participants suggest a topic to discuss. We have a new Braindate Lounge in the Expo Hall full of conversational-style seating options. Each convo area has 6 chairs.

You can either lead a conversation (login to Braindate through the app or your PC (click here for PC), update your profile, suggest a topic and pick an available date and time)

Or join a conversation (Browse topics suggested by others at the show. See something you like? RSVP for an available seat in that conversation area.)

At the show: Head to the Braindate Lounge in the back left of the Expo. There, a concierge will make sure you’re at the right place, at the right time, whether you’re leading or joining a conversation.

Here are just a few topics already in the Braindate platform you’ll want on your radar:

Article content

App Preview of Braindates

No, I cannot lead a conversation about mobile growth as an SME, but I can share what it’s like to balance work, life, family, and travel. I took a risk 4 years ago and it paid off. That’s how I’m with the MAU community now and thriving.

 

100+ Side Events (and counting)

This is where MAU comes alive. It’s the sponsors! The 2026 hangouts page is stacked with curated dinners, rooftop mixers, No Doubt and Jo Bro concerts, Grand Canyon helicopter tours, spa blowouts. You name it, it’s in there!

A few you shouldn’t miss:

  • Prime Time @ MAU - One hundred app leaders. One private room at Hakkasan. The night before MAU kicks off, this is the room you want to be in with AppsFlyer Google Ads
  • Who can top the number of events being run by EHVM Apps Capital ? A run club, founders events, dinners. Let’s go @eve.
  • Bidease came to play – Desert supercar runs, Grand Canyon helicopter tours, drive a tank! These are just a few
  • RZR is focused on F1 – with events every night, check out their full itinerary
  • Moloco is taking you to a ranch, Appier and Adjust are Karaoking
  • Where are the women at? We have a page built just for you! Women at MAU | MAU Vegas 2026
  • Too many happy hours and dinners to count

Tagging all the companies who added events

RevX Singular Remerge SplitMetrics Mintegral Affle Jampp YouAppi Liftoff Mobile CleverTap Superwall adjoe Almedia Airship Unity Kochava Prodege, LLC ZBD @workdog studios Magnite Edge226 @apphrbr SPINX BIGO Ads Yango BidMachine StackAdapt Vibe.co AppTweak Mistplay Asapty | Apple Ads Optimization Service Fluent, Inc Discord Phiture Kayzen Nimbus Aperture Paddle Nexxen BidMachine Snap Inc. Xsolla

Explore them all and build your plan: https://mauvegas.com/2026-hangouts

Article content

Preview of just 3 of the 100+ side events added to the MAU Vegas website

 

HEY EXECS!

Thought we left you out? No way. We have a full Executive Forum at MAU on Wednesday afternoon. We learned a lesson last year. Less talking from speakers, more talking amongst yourselves. There are more networking breaks and roundtables. Invites will go out to VP+ and the C-Suite beginning Monday.

Check out the Wednesday agenda for a preview.

 

THE FOUNDERS ARE COMING!

Last year was the first year MAU Vegas offered anything special to Founders. This year, we’re raising the stakes.

There’s an entire page just for Founders events and Founders House Programs!

Need a gala?

Need a meetup with other founders from China, Spain or the UK?

Want to hear from founders who have to answer any question?

Hear from investors what they’re buying?

Or hear from founders @david emilianov Co-Founder and CEO Trimbox / Jordan Gaston Co-Founder Trimbox / Dan Novaes CEO Mode Mobile

And more more more! Thank you to EHVM Apps Capital for sponsoring Founders House and curating the content.

Article content

A reimagined Founders House

 

YOU’RE STILL UPDATING THE AGENDA?

Yes. We still have topics and speakers flooding in. And our Mainstage Sessions are finally live.

Key topics will be #AI, #modernmeasurement, #CTV, #Agentic Growth, #Subscription Benchmarks

and one brand,, Greenlight, will explain how they rose to the top of their category.

Mainstage big wigs include

Allan Maman CMO Kalshi / Nick Fairbairn SVP Growth Chime / Dave Egan Senior Director of Apps, Gaming, Group Lead NA Snap Inc.

Lauren Frame (Walker) Director of Growth Marketing Greenlight Financial LLC

Işıl Eralp Marketing Director Rovio Entertainment / @andy magnes Director Paid Advertising Fanatics

Brian Quinn President and GM AppsFlyer / Stefana Pesko Director of Performance Marketing Product Madness 📱🎮

David Barnard Growth Advocate RevenueCat brings back a fun game show

Beth Berger VP & GM, Americas Moloco / Jeff Katz Head of Sales, Ads Manager Roku Advertising

Maor Sadra CEO/Co-founder INCRMNTAL / Alex Li SVP Adjust / Mike Fogarty Head of Sales Tatari

Check out what’s new at Agenda | MAU Vegas 2026

 

MAMA (mia) in Sao Paolo

MAU is thrilled to announce we’re officially supporting MAMA events around the world. AppsFlyer recently held an event in Mexico City. Next stop….just ahead of MAU…Sao Paolo on May 14th.

We’ll have boots on the ground to meet these leaders (and maybe some last-minute convincing to go to Vegas).

In the area? Here’s a link to the lineup and how to register

Article content

MAMA: A Festival of Marketing Insights

 

ICYMI

Hannah Parvaz + Steve P. Young connected in London and shot this great video about their Kickoff Summits

Steve will focus on Early Stage - 3M ARR and be joined by

Hannah on how to scale past 10M ARR and be joined by Nopadon Wongpakdee Cofounder SYSTM / Yasin K. Head of Growth Stakemate / Markus Vahtola Founder and CXO ROIHU Development / Jacob Rushfinn Founder Retention.Blog / Clémence Rigal Head of Growth Tiimo (@Apple App of the Year) / Yoann Pavy CGO AIApply

And you can't ignore Matej 🦩 Lancaric He posted today about his goal to ensure that his two & a half gamers Gaming Summit involve 50:50 male and female speakers. Mission accomplished. Thank you to Discord for supporting the summit. Join him and his all-star lineup

Katerina Maliaran Head of Ad Monetization Burny Games / Marion Balinoff 🔜 MAU Vegas Influencer Marketing Consultant Marion Balinoff Consulting / Senni Nurmi Head of Marketing Geeklab / Jakub Remiar Mobile F2P Games Consultant Game Masters / Nebojsa Radovic Senior Director of UA Zynga / Michal Bubernik Head of Marketing Pixel Federation

Links to Summit Details

2.5 Gamers Gaming Kickoff Summit | MAU Vegas 2026 (Matej)

Growth Roadmap Kickoff Summit | MAU Vegas 2026 (Steve)

How Giants Scale Kickoff Summit | MAU Vegas 2026 (Hannah)

 

UNTIL MAU May 19-16th

I’ll likely do one last newsletter before MAU Vegas. We are up in pre-registration. We’re watching international visitors pour into registration.

We are ready to welcome you with more opportunities than ever before. THIS IS WHERE MOBILE AND GAMING GROW!

Hope to see you there…..register now! Register | MAU Vegas 2026

(One note….our housing block is sold out, and the MGM is almost sold out. Look for other hotels nearby. We have so many people coming, we broke the block!

Best,

Angela Harar

Loading