A brutally honest gaming summit revealing 2026’s must-know UA strategies, creative trends, AI pipelines, incrementality frameworks, measurement reality, and team-building systems. Includes real case studies, creative teardowns, benchmark insights, and actionable frameworks you can implement immediately.

Date: May 19, 2026
Time: 1-4pm

Registration: This kickoff summit requires an add-on fee of $299. You can add a summit during registration or log in to your account to include it if you’ve already registered.

Interested in sponsoring a kickoff summit? Contact Erin Saunders at erin.saunders@clarionevents.com

Who should attend:

This event is designed for senior decision-makers and hands-on leaders in mobile games who are actively scaling, optimizing, or transforming live products. Ideal attendees include:

  • Heads & Directors of User Acquisition, Marketing, Growth, Ad Monetization
  • Creative Directors and Creative Strategy Leads
  • Founders, CEOs, COOs, Studio GMs
  • Senior UA Managers and Performance Marketers with budget ownership
  • Product Managers & Live-Ops leaders focused on retention and monetization
  • Marketing leaders managing live or legacy games (5–10+ years old)

This event is especially valuable if you are:

  • Scaling mature games instead of launching new ones
  • Treating monetization as a product and UX problem, not just revenue
  • Battling creative fatigue and looking ahead to 2026 creative trends
  • Aligning UA, creative, product, and monetization into one growth strategy
  • Responsible for real revenue, real teams, and real outcomes

2.5 Gamers Gaming Kickoff Summit

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1:00 PM
  1. Creative strategy & trends: How to win in 2026
    20 mins
    This session dives straight into a practical creative framework for modern user acquisition. No theory, no filler, just what actually moves performance. Matej will cover the full creative process, fro …
    Speakers
    Speaker image for Matej Lančarič
    Matej Lančarič, UA & Creative Strategist
1:20 PM
  1. The long game: Scaling 10+ year-old titles
    20 mins
    What does it really take to scale a 10+ year-old game in today’s UA landscape? With privacy shifts, rising CPIs, creative fatigue, and fewer obvious growth levers, legacy titles face a very different …
    Speakers
    Speaker image for Nebojsa Radovic
    Nebojsa Radovic, Senior Director of User Acquisition - Zynga
1:40 PM
  1. Is ad monetization a product feature or a revenue tool?
    20 mins
    Is ad monetization really just about revenue? This talk explores how ad-related decisions quietly shape player experience, progression, and retention. Through practical examples and real-world pattern …
    Speakers
    Speaker image for Katerina Maliaran
    Katerina Maliaran, Head of Ad Monetization - Burny Games
2:10 PM
  1. Tic Tac Toe: Criss-crossing platforms, networks, and payments
    20 mins
    In today’s saturated gaming market, winning isn’t about choosing the right platform. It’s about connecting them all.So we’re borrowing one of the oldest PvP games in history: Tic Tac Toe. Join Michal …
    Speakers
    Speaker image for Michal Bubernik
    Michal Bubernik, Head of Marketing - Pixel Federation
2:30 PM
  1. The uncomfortable truths of running a mobile studio
    20 mins
    This presentation draws on John's first year as CEO of Turborilla, viewed through the lens of 15 years spent building, operating, and advising mobile businesses. It is not a post-mortem or a victory l …
    Speakers
    Speaker image for John Wright
    John Wright, CEO - Turborilla
2:50 PM
  1. Fake ads, fake onboarding and the new reality of mobile game growth
    20 mins
    User acquisition in the mobile game industry is increasingly driven by unconventional creatives that blur the line between advertising and product. Join Jakub Remiar & Kristina Larionova for a firesid …
    Speakers
    Speaker image for Jakub Remiar
    Jakub Remiar, Game Design Consultant
    Speaker image for Kristina Larionova
    Kristina Larionova, Creative Director - Burny
3:20 PM
  1. From strategy to success: The influencer marketing testing framework
    20 mins
    The framework and insights shared are built on hands-on experience running performance-driven influencer programs across different genres, markets, and maturity levels. The goal is to not simply impre …
    Speakers
    Speaker image for Marion Balinoff
    Marion Balinoff, Influencer Marketing Consultant - Marion Balinoff Consulting