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Event: MAU Vegas 25
Date: Thursday, May 22, 2025
Speaker: Diogo Martins , UA Lead, DraftKings
Estimated read time: 6 to 8 minutes

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UGC vs AI Actors, Where to Invest

Thursday, May 22, 2025

Diogo Martins explains how DraftKings weighs UGC versus AI actors as a portfolio, using UGC for believable performance winners, and AI for speed, control, localisation, and compliant scaled refreshes.

MAU Vegas

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