May 20-22, 2025
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MAU WEEK

Inside MAU

The place to be for industry news and revelations

Whether you're a seasoned professional or new to the mobile apps community, we're here to propel you forward. Explore our newsletter articles below!

Featured Content

Funnels are Dead

Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

With just a few weeks until MAU Vegas, now’s the time to finalize your plans! Check out the latest agenda updates—including new networking events, experiences, and cutting-edge sessions on AI, growth, and monetization. Plus, meet the industry leaders shaping the future of mobile app marketing. Don’t miss out—read more to get all the details!

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Catch Up On the Latest MAU Newsletter Articles

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Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

Monday, March 31, 2025
Folks, we are 49 days away from MAU Vegas. I'm a mom to an 8yo and 11yo so forgive me if this sounds like I'm nagging you but here is my MAU checklist: If you haven't already registered, now is the ti …
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What's New....Part Two!

What's New....Part Two!

Monday, March 03, 2025
In last month’s newsletter I covered Part One of what’s new (including the MAU Clubhouse, Executive Summit, Networking, Founders House and the Strategic Council). I am ecstatic to share that MAU is up …
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Part One

Part One

Monday, February 03, 2025
We're already a month into the new year. With only 105 days to go to MAU, now is the perfect time to share what’s new this year...and some trends we're uncovering from pre-registration. Speaking of re …
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New Year, New Moves: Podcasts, Blogs, and Resolutions to Win Big in 2025

New Year, New Moves: Podcasts, Blogs, and Resolutions to Win Big in 2025

Friday, January 03, 2025
Welcome to 2025! I can't wait for our next newsletter where I'll dig into what's new for MAU Vegas this May. It's all based on countless discussions with practitioners, solution providers - those of y …
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What good is having a global conference for mobile app AdTech and MarTech leaders if you don’t use it to build community and business year-round?

What good is having a global conference for mobile app AdTech and MarTech leaders if you don’t use it to build community and business year-round?

Wednesday, October 30, 2024
I’ve spent the greater part of this year reaching out to community members and noticed how many people are advisors, consultants and fractional CMOs. That’s why MAU is launching the MAU Advisor + Cons …
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Uncovering audiences and crafting curated programs at MAU Vegas 2025

Uncovering audiences and crafting curated programs at MAU Vegas 2025

Thursday, September 19, 2024
Welcome to our first Mobile Apps Unlocked newsletter for MAU Vegas! I’m excited to introduce myself as the new VP of Strategy & Growth for MAU. Since stepping into this role in May, I’ve spent a lot o …
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    Real ID Reminder for Americans Traveling to MAU

    Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.