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Whether you're a seasoned professional or new to the mobile apps community, we're here to propel you forward. Explore our newsletter articles below!

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MAU Vegas Debrief: In Your Words

The Real Story Isn't Mine to Tell. It's Yours.

In this issue of the MAU Vegas newsletter, we’re recapping the biggest takeaways from our record-breaking 2025 event, where attendance surged 27% and energy levels hit new highs. From the evolution of the modern marketer to the power of community-led growth, this recap breaks down what the industry’s brightest minds are focusing on right now—and what’s coming next. Ready to dive in? Let’s look at what made MAU 2025 unforgettable.

Catch Up On the Latest MAU Newsletter Articles

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The Real Story Isn't Mine to Tell. It's Yours.
Where to begin? Two weeks ago, thousands of mobile practitioners, founders, product leaders, and app growth pros came to a record-breaking MAU Vegas—attendance was up 27% from last year. The energy wa …
MAU Vegas 2025 Unveils Bold New Tracks, Formats, and Experiences for Mobile App Growth Leaders
The premier mobile app practitioner conference returns to Las Vegas at the MGM Grand on May 20–22 with expanded programming, immersive networking, and a record-breaking global community.  Las Vegas, N …
Everything’s Shifting—Here’s How MAU Vegas Can Help You Navigate 2025
I decided to open this newsletter with the reality that right now, the world can feel a little shaky—from inflation pressures and shifting consumer spending to global trade tensions and economic uncer …
Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.
Folks, we are 49 days away from MAU Vegas. I'm a mom to an 8yo and 11yo so forgive me if this sounds like I'm nagging you but here is my MAU checklist: If you haven't already registered, now is the ti …
What's New....Part Two!

What's New....Part Two!

Monday, March 03, 2025
In last month’s newsletter I covered Part One of what’s new (including the MAU Clubhouse, Executive Summit, Networking, Founders House and the Strategic Council). I am ecstatic to share that MAU is up …
Part One

Part One

Monday, February 03, 2025
We're already a month into the new year. With only 105 days to go to MAU, now is the perfect time to share what’s new this year...and some trends we're uncovering from pre-registration. Speaking of re …
New Year, New Moves: Podcasts, Blogs, and Resolutions to Win Big in 2025
Welcome to 2025! I can't wait for our next newsletter where I'll dig into what's new for MAU Vegas this May. It's all based on countless discussions with practitioners, solution providers - those of y …
What good is having a global conference for mobile app AdTech and MarTech leaders if you don’t use it to build community and business year-round?
I’ve spent the greater part of this year reaching out to community members and noticed how many people are advisors, consultants and fractional CMOs. That’s why MAU is launching the MAU Advisor + Cons …
Uncovering audiences and crafting curated programs at MAU Vegas 2025
Welcome to our first Mobile Apps Unlocked newsletter for MAU Vegas! I’m excited to introduce myself as the new VP of Strategy & Growth for MAU. Since stepping into this role in May, I’ve spent a lot o …
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