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MAU 2027
Registration opens December 2026. Be first to apply when it does.
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General
MAU27 is the world’s leading event for mobile app growth, audience building, and innovation, bringing more than 2,000 app teams, growth leaders, and partners together in Las Vegas. It’s where the mobile app ecosystem descends on one venue to share ideas, swap playbooks, and make the decisions that shape the next year of growth.
MAU27 takes place at Bellagio Resort & Casino on the Las Vegas Strip, in Las Vegas, Nevada. Bellagio serves as MAU’s new home, with conference sessions, cabanas, lounges, and networking experiences spread across its meeting and event spaces.
MAU27 runs May 4–6, 2027, over three days packed with keynotes, conference sessions, curated meetings, and unforgettable Las Vegas experiences. Registration desk hours, opening times, and a full schedule will be published closer to the event on the Agenda page.
MAU27 is built for mobile app growth teams — product managers, UA and performance marketers, CRM and lifecycle leaders, data and analytics teams, founders, and developers working directly on apps. Solution providers, platforms, and partners in the mobile ecosystem also attend to connect with app teams and share what’s working.
Yes, MAU Vegas is intentionally structured so that first-party app teams can attend for free, subject to qualification and approval. Registrations are vetted to prioritize an app-first experience and maintain the right balance between practitioners and solution providers.
You’ll register online through the MAU Vegas registration page once MAU27 registration opens. After your application is reviewed and approved, you’ll receive confirmation details, ticket information, and next steps for booking housing and planning your schedule.
Your MAU27 ticket includes access to all three days of MAU programming: keynotes, mainstage sessions, conference tracks, meetups, and official networking events, plus daily meals. Some add-on programs — such as summits or clubhouse access — may be available for an additional fee and will be clearly listed during registration.
Hotels, Lodging, and Travel
Hotel and travel are not included in MAU27 registration. You’ll book your accommodations and travel separately, with an official Bellagio room block and housing link provided to registered attendees.
Yes, MAU will host an official MAU27 room block at Bellagio with preferred rates and inventory reserved for attendees. During pre-launch, housing is not yet open — sign up for updates to be the first notified when the Bellagio room block becomes available.
Fly into Harry Reid International Airport (LAS) in Las Vegas and take a taxi, rideshare, or shuttle to Bellagio Resort & Casino on the Strip. Typical travel time from the airport to Bellagio is about 10–15 minutes by car, depending on traffic.
MAU Onsite Experience
The MAU27 agenda includes mainstage keynotes, deep-dive sessions, curated meeting zones, lounges, happy hours, and parties designed for mobile app professionals. A full schedule and session-level agenda will be posted ahead of the event, with filters for topics like UA, monetization, retention, creative, and AI.
MAU Vegas is designed as a takeover — not just a conference — with 1:1 meeting zones, interactive lounges, cabanas, and Vegas-style experiences curated with partners. You’ll find first-timer programming, executive meetups, founder gatherings, and themed events that make it easy to connect with peers and partners.
Yes, MAU uses an official mobile app and web platform to help attendees build agendas, connect with other participants, and manage meetings. You’ll receive login details once your registration is confirmed and the platform goes live for MAU27.
MAU and Clarion Events maintain a clear Code of Conduct to keep the community safe and protect against fraudulent outreach. If you experience or observe safety concerns, harassment, or suspicious solicitations, contact the MAU team at
info@mauvegas.com.
Badges are required for access to MAU-authorized events, sessions, and sponsor activations. Badges are printed onsite when you arrive and are not available in advance. An onsite reprint fee applies for lost badges or wristbands, based on your registration package’s onsite pricing.
Cancellation and refund policies will be published on the registration page.
Sponsors
Sponsors and exhibitors can engage through curated exhibits, cabanas, lounges, and featured experiences designed to highlight products and solutions for mobile app teams. For sponsor and exhibit opportunities, contact your Sponsor Success Manager or use the Sponsorship form on the Contact page.
Contact Us
For general questions about MAU27, contact the MAU Vegas team at info@mauvegas.com or use the form on the Contact page. Sponsors, exhibitors, and partners should reach out to their designated Sponsor Success Manager.