){kind=logo}
){kind=logo}
){kind=logo}
About MAU
A decade ago, MAU launched at the center of the mobile app explosion — the place where performance marketers, growth teams, and innovators came to learn, connect, and scale. As the industry has shifted, so have we.
Today, MAU sits at the forefront of growth — spanning both app and non-app acquisition. True audience expansion doesn't happen on a single channel anymore. It’s fueled by creative storytelling, web funnels, influencer strategy, community engagement, commerce loops, omni-channel data, CTV and OOH, events, and physical brand moments that spark loyalty beyond the screen.
MAU is evolving into the home for the new growth era — a platform where app leaders, non-app marketers, product builders, and a new wave of founders and indie developers find their community. Still rooted in mobile and apps growth, now expanding across every level that drives audience, revenue, and retention.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
Angela Harar for MAU + Nancy Roberts for Women in Leader(sip) showing support to Girls, Inc.
MAU Gives Back
For 2025, MAU Vegas was proud to partner with Women in Leader(sip) and make a matching donation to Girls, Inc. Through the Girls Inc. Experience, their professionally trained staff and volunteers provide mentorship, supportive spaces, and programming to address the challenges girls face and are proven to help them succeed. Girls, Inc. provides thought leadership and resources to its network of 75 Girls Inc. Affiliates across the US and Canada. Local Affiliate partnerships enhance goals and provide strategic direction for almost 120,000 girls.