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Discover your next move at the largest global gathering for mobile app marketers
From the opening moves at the top of the funnel to the decisive checkmate at the bottom, MAU Vegas has crafted a masterful ecosystem to connect marketers and industry leaders who share opportunities and challenges, ensuring you leave with more winning moves and tactics.
Whether you're focused on awareness and consideration, conversion and acquisition, or relationships and retention, MAU Vegas has the strategies you need. This is where your community comes together, to see old friends, develop new relationships, and discover the latest solutions to
Join us - it's your move.
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For every stage of the marketing funnel
At MAU Vegas, we provide the insights and sessions marketers need to excel at the top of the funnel.
Whether you're focusing on building awareness or guiding users through consideration, you'll walk away with strategies to strengthen your early growth efforts. Learn how to capture attention and drive interest with proven tactics from industry experts.
For marketers focused on the middle of the funnel, "Download" and "Install" are key actions. At MAU Vegas you'll discover the best practices to remove friction and turn prospects into loyal, active users.
From streamlining user journeys to leveraging data-driven decisions, gain actionable insights on optimizing conversion strategies and driving sustainable growth.
At the bottom of the funnel, it’s about building lasting relationships. You provide value through onboarding, messaging, and working with product and product marketing teams to keep users engaged and satisfied.
At MAU Vegas, you'll hear tips from experts on how to drive retention, generate revenue, and turn new users into loyal advocates.
For first-party app brands, publishers and studios
Discover cutting-edge strategies to turn data into actionable insights, boost loyalty, and drive engagement with your brand.
Effectively balance user satisfaction, engagement, and monetization while continuously keeping up with evolving industry trends and diverse user demands.
Dive into expert connections and conversations centered around user engagement, in-app monetization, retention and top-notch user experiences.
Tell us who you want to discover at Meetups
New for 2025! Meetups are designed to be inclusive gatherings to connect with peers and foster new relationships. Share which meetups you're interested in.
MAU Vegas spans three days, but even that isn’t enough time to cover all the meetup options listed below. Please take a moment to review them, and at the bottom, you can select your top preferences for meetups.
Stage of the marketing funnel
Top
Middle
Bottom
Full-funnel
Company type
First-party app brand
Publisher
Studio
Ad Publishers
CPL
CPM
CPC
Lifestyle
Advocacy for Apps
Asian
Black
Hispanic
LGBTQIA+
Neurodivergent
Parents
Wellness
Women
Area of focus
Brand
Creative
Content
Growth
UA
ASO
Influencer
Programmatic
Affiliate
Product
Lifecycle
CX
Retention
Loyalty
Monetization
Performance
Industry
Art + Design
Books + Reference
Business
Education
Entertainment
Family
Finance
Food + Drink
Games
Generative AI
Fitness
Wellness
Insurance
Lifestyle
Medical
Music
News + Magazines
Photo & Video
Productivity
Relationships
Shopping
Social
Sports
Tools
Travel + Navigation
Wearables
Weather
Widgets
Other?
Tell us what affiliate group you'd like to meet
Every successful move starts with a solid strategy
ATTEND
Join more than 1,000 mobile app marketers across the entire marketing funnel, all looking to grow their users and develop new strategies to maximize retention and monetization at MAU Vegas. Position your app and team for a victorious endgame.
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Join marketing visionaries
MAU brings an amazing group of passionate mobile app marketers and first-party brands to Vegas each year.
See everyone who attended in 2024.
Curated programs recommended for you
MAU 2025 will feature two meeting zones! As always, there will be a meeting zone in the expo hall, and now, a second zone will be available on Tuesday, May 20th, near registration. Make your opening moves early!
What does my pass include?
Access to all three days of MAU Vegas, May 20-22, 2025
- Tuesday, May 20
- Women's Forum
- Opening Moves 1:1 Meeting Zone
- MAU Kickoff Party
- Wednesday, May 21
- Breakfast and lunch
- Mastermind Main Stage and educational programming
- Expo Hall featuring the Checkmate 1:1 Meeting Zone, Grandmaster's Plaza featuring mic drops and meetups, Pawns & Paws Puppy Park, Startup Circle and Happy Hour
- Cabanas and Cabana Jam
- Thursday, May 22
- Brunch and lunch
- Educational programming
- Expo Hall featuring the Checkmate 1:1 Meeting Zone, Grandmaster's Plaza featuring mic drops and meetups, Pawns & Paws Puppy Park, Startup Circle
- Cabanas and Cabana Crawl
- MAU Closing Party
Additional Access
- Passes for MAU Clubhouse can be added during registration (Half day $129; Full day $199) for Tuesday, May 20
- Executives can apply to attend the inaugural Executive Summit
- Founders, startups and investors have access to Founders House and Investor Office Hours in the expo hall
Please Note
- Daily wristbands are required for pickup to access MAU authorized events. Wristbands can be retrieved each day at the following locations: MAU registration desks, the entrance to the Cabanas, and the elevator bank to MGM Grand SKYLOFTS.
- MAU badged participants will have access to authorized sponsors hosting events in the MGM Grand SKYLOFTS.
- Participants attempting to access unauthorized vendors using MGM Grand SKYLOFTS will not be permitted.
- An onsite badge reprint fee will apply, with the cost based on the onsite pricing of your registration package.
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