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For every stage of the marketing funnel
Gather strategies to strengthen your early growth efforts. Learn best practices to capture attention and drive interest with proven tactics from industry experts.
From streamlining user journeys to leveraging data-driven decisions, gain actionable insights on optimizing conversion strategies and driving sustainable growth.
At MAU Vegas, you'll hear strategies from experts and solutions on how to drive retention, generate revenue, and turn new users into loyal advocates.
Make industry connections
Discover cutting-edge strategies to turn data into actionable insights, boost loyalty, and drive engagement with your brand.
Effectively balance user satisfaction, engagement, and monetization while continuously keeping up with evolving industry trends and diverse user demands.
Dive into expert connections and conversations centered around user engagement, in-app monetization, retention and top-notch user experiences.
Tell us who you want to discover at Meetups
New for 2025! Meetups are designed to be inclusive gatherings to connect with peers and foster new relationships. Share which meetups you're interested in.
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Join marketing visionaries
MAU brings an amazing group of passionate mobile app marketers and first-party brands to Vegas each year.
See everyone who attended in 2024.
Curated programs recommended for you
MAU 2025 will feature two meeting zones! As always, there will be a meeting zone in the expo hall, and now, a second zone will be available on Tuesday, May 20th, near registration. Make your opening moves early!
What does my pass include?
Access to all three days of MAU Vegas, May 20-22, 2025
Additional Access
- Passes for MAU Clubhouse can be added during registration (Half day $129; Full day $199) for Tuesday, May 20
- Executives can apply to attend the inaugural Executive Summit
- Founders, startups, and investors have access to Founders House and Investor Office Hours in the expo hall
Please Note
- Daily wristbands are required for pickup to access MAU-authorized events. Wristbands can be retrieved each day at the following locations: MAU registration desks, the entrance to the Cabanas, and the elevator bank to MGM Grand SKYLOFTS.
- MAU-badged participants will have access to authorized sponsors hosting events in the MGM Grand SKYLOFTS.
- Participants attempting to access unauthorized vendors using MGM Grand SKYLOFTS will not be permitted.
- An onsite badge reprint fee will apply, with the cost based on the onsite pricing of your registration package.
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