May 20-22, 2025
Las Vegas

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Technical Professionals

Your expertise is essential at MAU.

Technical professionals, including developers, designers, engineers, DevOps pros, and data specialists attend MAU Vegas to gain insights into the latest app marketing and user trends and strategies, that influence app design and development.

Join us - it's your move.

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Technical Professionals

Make expert moves

You create and implement the core features of apps, ensuring smooth functionality and user satisfaction, making your presence at MAU essential for discussing cutting-edge development practices that drive app innovation and growth.

You craft intuitive, visually compelling user experiences that drive app engagement and retention, making your presence at MAU vital to discuss how design impacts user behavior and app success.

You build and maintain the technical infrastructure of apps, ensuring performance, scalability, and seamless user experiences, making your participation at MAU crucial for sharing innovations that enhance app functionality and reliability

You optimize user acquisition, engagement, and retention through data-driven insights, making you essential at MAU to share strategies that maximize mobile app growth and performance.

Map out your moves

Explore the handpicked sessions for you by the MAU content team to make the most of your MAU Vegas experience.

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1:30 PM
  1. Beating Control: The Art and Science of Performance Marketing Creative
    Terrace Ballroom 151
    20 mins
    Mike and Paul share their unique approach to building high-performing creatives with speed and efficiency. They have a combined 30 years of marketing experience across industries including, mobile gam …
    Speakers
    Michael Stenbakken
    Michael Stenbakken, Chief Growth Officer - Copper
    Paul Gildard
    Paul Gildard, Growth Creative - Copper
2:00 PM
  1. 5 Strategies to Grow Your App With web2app Funnels Presented by Adapty and FunnelFox
    Terrace Ballroom 153
    20 mins
    Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …
    Speakers
    Vitaly Davydov
    Vitaly Davydov, CEO - Adapty
3:00 PM
  1. Beyond the Standard Paywalls
    Terrace Ballroom 152
    20 mins
    This case study presents an unconventional approach to paywall optimization, integrating engaging animations before triggering the paywall. This strategy resulted in an impressive 2.9x increase in con …
    Speakers
    Tigran Mkrtchyan
    Tigran Mkrtchyan, Head of Digital Marketing - CoinStats
  2. Cutting Through the Noise, Three Strategies for Growth With Soundcloud
    Terrace Ballroom 153
    20 mins
    Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
    Speakers
    Jonathan Yantz
    Jonathan Yantz, Managing Partner - M&C Saatchi Performance
    Katrina Nguyen
    Katrina Nguyen, Head of Paid Media Marketing - SoundCloud
3:30 PM
  1. Cutting-Edge Personalization: The Future of Lifecycle Marketing
    Terrace Ballroom 150
    20 mins
    Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
    Speakers
    Robert Vaternam
    Robert Vaternam, Senior CRM Manager - Freeletics
  2. How to Not Piss off Your Customer Base
    Terrace Ballroom 153
    20 mins
    Marketers often live by 3 rules:  Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …
    Speakers
    Nancy MacIntyre
    Nancy MacIntyre, CEO - WorldWinner
9:00 AM
  1. Using Video & AI To Grow (and Keep) Users
    Terrace Ballroom 150
    20 mins
    The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
    Speakers
    Nay Cook-Nelson
    Nay Cook-Nelson, Growth Marketing Strategist - NineTwoThree AI Studio
    Andrew Amann
    Andrew Amann, CEO and Co-Founder - NineTwoThree Studio
10:30 AM
  1. Optimizing Onboarding and Monetization at LingQ
    Terrace Ballroom 152
    20 mins
    This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll …
    Speakers
    Thomas Siegl
    Thomas Siegl, Founder & CEO - Kasva
    Mark Kaufmann
    Mark Kaufmann, CEO & Co-Founder - LingQ
11:00 AM
  1. How Headspace Successfully Leverage Localization and Creative Best Practice to Drive Organic Growth Through ASO
    Terrace Ballroom 153
    20 mins
    Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
    Speakers
    Katie Desmond
    Katie Desmond, Senior Media Manager - Headspace
    Lauren Park
    Lauren Park, Global Head of ASO - M&C Saatchi Performance
  2. How to 10X Your Creative Testing Without Losing Your Mind
    Terrace Ballroom 151
    20 mins
    As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
    Speakers
    Félix Boudreau
    Félix Boudreau, VP, Marketing & Growth - Pok Pok
12:00 PM
  1. Increase Conversion Rates Through AI-Native Mobile App Testing
    Terrace Ballroom 150
    20 mins
    In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
    Speakers
    Anam Hira
    Anam Hira, Co-Founder - Revyl
    Landseer Enga
    Landseer Enga, Co-Founder - Revyl
  2. Innovation for Compensating for Decreasing eCPMs
    Terrace Ballroom 152
    20 mins
    The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
    Speakers
    Aviran Edery
    Aviran Edery, SVP & GM, Marketplace - Verve
  3. UGC vs AI Actors: Where to Invest
    Terrace Ballroom 151
    20 mins
    AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution? After extensively working with UGC vendors and AI actors across several channels, some niche …
    Speakers
    Diogo Martins
    Diogo Martins, Senior Manager, User Acquisition - DraftKings
2:00 PM
  1. Dream Big, Design Bold: Why Creativity Should Drive a Product
    Terrace Ballroom 151
    20 mins
    This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of every …
    Speakers
    Olga Petrunina
    Olga Petrunina, Co-Founder - Pure Dating App
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Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.