May 20-22, 2025
Las Vegas

Executives

Master your strategy with fellow top-tier brand, publishing and studio executives

The relentless drive to innovate in a crowded marketplace? Just another day for executives shaping the future of mobile marketing. Cutting-edge technologies are opening new doors to disrupt the status quo, refine strategies and redefine customer acquisition and engagement. 

Make your move at MAU Vegas to connect with peers at top brands, industry leaders, and fellow innovators who can amplify your impact and set new benchmarks for the future of mobile app marketing. 

Join us - it's your move.


 

Networking Meeting

Every successful move starts with a solid strategy

ATTEND

With hundreds of executives at MAU Vegas, you're in good company. Make your next strategic move and set up your app for a winning endgame.

PARTNER SPONSOR

Become a brand partner sponsor, and MAU Vegas will showcase your logo in our mobile app and on onsite Thank You signage. 

Executives attend for your mobile app

If last year is any indication, MAU C-Suite attendees took the most meetings with new solution providers and were most likely to attend after-hours events.

In 2024, VP-level attendees rated MAU a 4.5 out of 5 for importance and held the highest number of meetings with solution providers.

Announcing MAU Executive Summit

Tell me more

All new at MAU 2025, executives are invited to apply to attend this all-new program developed for VP+. 

For one day, 50 executive attendees representing first-party apps and brands will include CEOs, CMOs, CTOs, CPOs, VPs, and Heads of Marketing, Growth, Strategy, Monetization, User Acquisition, Product, SEO/ASO, and Operations.  

The full agenda will be available in Q4 2024 inclusive of

  • Private breakfast roundtable discussions
  • Private seating at the MAU Main Stage and escort to the Executive Summit following the conclusion of the Main Stage
  • Private Lunch with leaders – honoring Chatham house rules
  • Strategic Programming, facilitated round table discussions, unveiling of latest tech trends and demonstrations
  • Private networking reception


 

Join these executives who are already committed to attend

"The Summit sounds incredibly valuable, and I look forward to the opportunity to connect with other industry leaders.” David Franco, VP Strategic Operations, Age of Learning 

“I would love to be a part of the program and get involved.” Caroline Moraes, Chief Marketing Officer, Zumba Fitness” 

“I'm happy to be a part of this program to learn and contribute...seems like a productive day for me.” Jeff Wang, Vice President of Growth, Hiatus 

“I'm excited about the program you've been putting together, and I would love to participate!’ Amanda Lulewicz, Head of Marketing, Muus Collective 

“This is very exciting, looks like a well put together leadership event that I am more than happy to attend. A definite yes from me.” Chief Growth Officer, Credit Genie 

 

100%
VP NPS Score Definitely Returning
1 in 3
attendees are VP+
83%
C-Suite NPS Score Definitely Returning
88%
Decision Making Influence
15
AVERAGE # VENDOR MEETINGS
94%
Say MAU is important to their career

Join executives from top apps

MAU brings an amazing group of leaders to Vegas each year.

See everyone who attended in 2024.

Logo map



 

Bring your team

MAU offers content, product solutions, and networking for everyone on your team supporting your marketing funnel

Finding the right people to meet is critical to success. Shared affinities, along with mutual interests, serve as a pivotal cornerstone within the mobile app marketing community. These inclusive gatherings connect peers and foster new relationships based on mutual topics of interest.

Step into the ultimate VIP oasis at MAU Vegas! On Tuesday, May 20, we’re thrilled to unveil our first-of-its-kind Clubhouse, designed to elevate your conference experience. 

Our 3rd annual Women's Forum is designed to support women in tech.

MAU 2025 will feature two meeting zones! As always, there will be a meeting zone in the expo hall, and now, a second zone will be available on Tuesday, May 20th, near registration. Make your opening moves early!

Elevate your game with our newly revamped content sessions at MAU Vegas. These sessions are designed to help participants strategize like a grandmaster and become two steps ahead of the game.

MAU is changing its game in the exhibit hall, adding interactive features throughout the show floor.

Step into the heart of MAU Vegas, a grand central hub designed to inspire and connect. This vibrant area features dynamic fireside chats and engaging meetups.

Take a break from your day to share lovable moments with adoptable rescue puppies.

New in 2025, we'll publish the after-hours events that sponsors host throughout the week of MAU.

What does my pass include?

Access to all three days of MAU Vegas, May 20-22, 2025

  • Tuesday, May 20
    • Women's Forum
    • Opening Moves 1:1 Meeting Zone
    • MAU Kickoff Party
  • Wednesday, May 21
    • Breakfast and lunch
    • Mastermind Main Stage and educational programming
    • Expo Hall featuring the Checkmate 1:1 Meeting Zone, Grandmaster's Plaza featuring mic drops and meetups, Pawns & Paws Puppy Park, Startup Circle and Happy Hour
    • Cabanas and Cabana Jam
  • Thursday, May 22
    • Brunch and lunch
    • Educational programming
    • Expo Hall featuring the Checkmate 1:1 Meeting Zone, Grandmaster's Plaza featuring mic drops and meetups, Pawns & Paws Puppy Park, Startup Circle
    • Cabanas and Cabana Crawl
    • MAU Closing Party

Additional Access

  • Passes for MAU Clubhouse can be added during registration (Half day $129; Full day $199) for Tuesday, May 20
  • Executives can apply to attend the inaugural Executive Summit
  • Founders, startups and investors have access to Founders House and Investor Office Hours in the expo hall

Please Note

  • Daily wristbands are required for pickup to access MAU authorized events. Wristbands can be retrieved each day at the following locations: MAU registration desks, the entrance to the Cabanas, and the elevator bank to MGM Grand SKYLOFTS.
  • MAU badged participants will have access to authorized sponsors hosting events in the MGM Grand SKYLOFTS.
  • Participants attempting to access unauthorized vendors using MGM Grand SKYLOFTS will not be permitted.
  • An onsite badge reprint fee will apply, with the cost based on the onsite pricing of your registration package.
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Subscribe now and join a community of forward-thinking pros driving the growth and success of mobile apps by creating and executing strategies to attract, engage, and retain users

 
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Be the first to know when registration goes live in January 2025 and we’ll provide 50% discounted entry to our new MAU Clubhouse. Join us - it's your move!