Master your strategy with fellow top-tier brand, publishing and studio executives
The relentless drive to innovate in a crowded marketplace? Just another day for executives shaping the future of mobile marketing. Cutting-edge technologies are opening new doors to disrupt the status quo, refine strategies and redefine customer acquisition and engagement.
Make your move at MAU Vegas to connect with peers at top brands, industry leaders, and fellow innovators who can amplify your impact and set new benchmarks for the future of mobile app marketing.
Join us - it's your move.
Every successful move starts with a solid strategy
Executives attend for your mobile app
If last year is any indication, MAU C-Suite attendees took the most meetings with new solution providers and were most likely to attend after-hours events.
In 2024, VP-level attendees rated MAU a 4.5 out of 5 for importance and held the highest number of meetings with solution providers.
Announcing MAU Executive Summit
Tell me more
All new at MAU 2025, executives are invited to apply to attend this all-new program developed for VP+.
For one day, 50 executive attendees representing first-party apps and brands will include CEOs, CMOs, CTOs, CPOs, VPs, and Heads of Marketing, Growth, Strategy, Monetization, User Acquisition, Product, SEO/ASO, and Operations.
The full agenda will be available in Q4 2024 inclusive of
- Private breakfast roundtable discussions
- Private seating at the MAU Main Stage and escort to the Executive Summit following the conclusion of the Main Stage
- Private Lunch with leaders – honoring Chatham house rules
- Strategic Programming, facilitated round table discussions, unveiling of latest tech trends and demonstrations
- Private networking reception
Join these executives who are already committed to attend
"The Summit sounds incredibly valuable, and I look forward to the opportunity to connect with other industry leaders.” David Franco, VP Strategic Operations, Age of Learning
“I would love to be a part of the program and get involved.” Caroline Moraes, Chief Marketing Officer, Zumba Fitness”
“I'm happy to be a part of this program to learn and contribute...seems like a productive day for me.” Jeff Wang, Vice President of Growth, Hiatus
“I'm excited about the program you've been putting together, and I would love to participate!’ Amanda Lulewicz, Head of Marketing, Muus Collective
“This is very exciting, looks like a well put together leadership event that I am more than happy to attend. A definite yes from me.” Chief Growth Officer, Credit Genie
Bring your team
MAU offers content, product solutions, and networking for everyone on your team supporting your marketing funnel
What does my pass include?
Access to all three days of MAU Vegas, May 20-22, 2025
- Tuesday, May 20
- Women's Forum
- Opening Moves 1:1 Meeting Zone
- MAU Kickoff Party
- Wednesday, May 21
- Breakfast and lunch
- Mastermind Main Stage and educational programming
- Expo Hall featuring the Checkmate 1:1 Meeting Zone, Grandmaster's Plaza featuring mic drops and meetups, Pawns & Paws Puppy Park, Startup Circle and Happy Hour
- Cabanas and Cabana Jam
- Thursday, May 22
- Brunch and lunch
- Educational programming
- Expo Hall featuring the Checkmate 1:1 Meeting Zone, Grandmaster's Plaza featuring mic drops and meetups, Pawns & Paws Puppy Park, Startup Circle
- Cabanas and Cabana Crawl
- MAU Closing Party
Additional Access
- Passes for MAU Clubhouse can be added during registration (Half day $129; Full day $199) for Tuesday, May 20
- Executives can apply to attend the inaugural Executive Summit
- Founders, startups and investors have access to Founders House and Investor Office Hours in the expo hall
Please Note
- Daily wristbands are required for pickup to access MAU authorized events. Wristbands can be retrieved each day at the following locations: MAU registration desks, the entrance to the Cabanas, and the elevator bank to MGM Grand SKYLOFTS.
- MAU badged participants will have access to authorized sponsors hosting events in the MGM Grand SKYLOFTS.
- Participants attempting to access unauthorized vendors using MGM Grand SKYLOFTS will not be permitted.
- An onsite badge reprint fee will apply, with the cost based on the onsite pricing of your registration package.