May 20-22, 2025
Las Vegas

Agenda At-A-Glance

New moves for 2025

MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda at a glance, including an updated schedule designed to maximize your experience by offering targeted networking events, focused educational content, and more time with solution providers.

2025 official agenda and education program will launch in February 2025.

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9:00 AM
  1. Ballroom 155, The Clubhouse
    420 mins
    Purchase a pass in registration for this a first of its kind Clubhouse to welcome you to MAU. The VIP experience will be your oasis the day before the expo opens: including coffee service sponsored by …
10:00 AM
  1. Ballroom 155, The Clubhouse
    60 mins
    Private roundtable discussions for Clubhouse passholders. Topics will be crowdsourced in Q1 2025.
12:00 PM
  1. Lobby
    240 mins
    Before the exhibit hall opens, book meetings in the app and meet at pre-assigned tables near the MAU registration lobby.
1:00 PM
  1. 180 mins
    Featuring exclusive networking and conversations for women in tech in partnership with LinkUnite and Women in AI.
2:00 PM
  1. 60 mins
    Private roundtable discussions for Clubhouse passholders. Topics will be crowdsourced in Q1 2025.
4:00 PM
  1. 120 mins
    MAU will kick off with a high energy gathering which is open to all attendees.
7:00 AM
  1. 100 mins
    Join your peers for light breakfast ahead of a full day of inspiration and innovation. Supported by AppsFlyer.
8:00 AM
  1. Ballroom 155, The Clubhouse
    45 mins
    Begin your day with fellow executives attending the new Executive Summit (Apply to Attend Executive Summit).
8:50 AM
  1. Mastermind Main Stage
    10 mins
    Office welcome to MAU 2025!
9:00 AM
  1. Mastermind Main Stage
    120 mins
    Full schedule with new tracks and formats will be released in January 2025.
10:00 AM
  1. MGM Grand Pool Complex
    420 mins
    The cabanas at MAU Vegas are open.
10:30 AM
  1. Ballroom 155, The Clubhouse
    90 mins
    MAU's inaugural summit for brand, studio and publishing executives. Chatham House rules apply. Exact agenda will be released in 2025. Must apply for Executive Summit to attend.
11:30 AM
  1. Marquee Ballroom
    390 mins
    With our new extended hours, this is your chance to make your move and discover the latest tools and solutions.
  2. Marquee Ballroom
    390 mins
    Founders, startups, investors, and accelerators can connect and network in this private lounge area.  Supported by The App Association.
  3. Grandmaster's Plaza
    30 mins
    8-minute hot take on current topics.
12:00 PM
  1. Ballroom 155, The Clubhouse
    60 mins
    Connect with C-Suite, VPs and Heads of Departments at the Executive Summit Private Lunch. Must apply for Executive Summit to attend.
  2. Marquee Ballroom
    90 mins
    Enjoy a meal and networking with fellow professionals.
  3. Grandmaster's Plaza
    180 mins
    Designed to unite individuals who share valuable commonalities in shaping their professional identities. Exact times + topics will be released in 2025.
1:30 PM
  1. 140 mins
    Full schedule with new tracks and formats will be released in January 2025.
2:00 PM
  1. Grandmaster's Plaza
    60 mins
    8-minute hot take on current topics.
3:00 PM
  1. Founders’ House
    90 mins
    Founders, startups, investors and accelerator gather in informal setting to meet in a non-pitch, introductory environment.
4:00 PM
  1. Expo Hall
    120 mins
    An opportunity of a lifetime often presents itself in unexpected ways during Happy Hour.
4:30 PM
  1. Founders’ House
    90 mins
    Join The App Association for a meetup tailored for founders, entrepreneurs, and innovators in the app industry.
6:00 PM
  1. 120 mins
    Connect with C-Suite, VPs and Heads of Departments at the Executive Summit Private Reception. Must apply for Executive Summit to attend.
9:00 AM
  1. 120 mins
    Full schedule with new tracks and formats will be released in January 2025.
10:00 AM
  1. Marquee Courtyard
    60 mins
    Join us for brunch before heading to the expo hall.
  2. MGM Grand Pool Complex
    420 mins
    The cabanas at MAU Vegas are open.
11:00 AM
  1. Marquee Ballroom
    360 mins
    With our new extended hours, this is your chance to make your move and discover the latest tools and solutions.
  2. Marquee Ballroom
    420 mins
    Founders, startups, investors, and accelerators can connect and network in this private lounge area.  Supported by The App Association.
11:30 AM
  1. Grandmaster's Plaza
    30 mins
    8-minute hot take on current topics.
12:00 PM
  1. Grandmaster's Plaza
    270 mins
    Designed to unite individuals who share valuable commonalities in shaping their professional identities. Exact times + topics will be released in 2025.
1:00 PM
  1. 120 mins
    Full schedule with new tracks and formats will be released in January 2025.
  2. Expo Hall
    90 mins
    Enjoy a meal and networking with fellow professionals.
2:00 PM
  1. Grandmaster's Plaza
    60 mins
    8-minute hot take on current topics.
3:00 PM
  1. MGM Grand Pool Complex
    120 mins
    Join the second ever cabana crawl at MAU. The sponsors have you covered with specialty drinks, snacks, and giveaways at each cabana. Try one, try all!
7:00 PM
  1. 120 mins
    Close out MAU Vegas with a proper goodbye at the official closing party. Supported by AppsFlyer.

Meetups

Designed to be inclusive gatherings to connect with peers and foster new relationships. Share which meetups you're interested in attending on Wednesday, May 20 and Thursday, May 21.

Select your preferences for which meetups we should offer by selecting "Let Us Know".

Area of focus:  

Brand, Creative, Content, Growth, UA, ASO, Influencer, Programmatic, Affiliate, Product, Lifecycle, Customer Experience, Retention, Loyalty, Monetization, Performance or Developer

Stage of the marketing funnel: Top, Middle, Bottom or Full-funnel

Type: First-party app brand, Publisher, Studio or Founder

Ad Publishers: CPL, CPM or CPC

Lifestyle: Asian, Black, Hispanic, LGBTQIA+, Neurodivergent, Parents, Wellness or Women

Other: Tell us what affiliate group you'd like to meet!

MAU Week is here

Are you hosting an event at MAU? New in 2025, we'll publish the after-hours events that sponsors host throughout the week of MAU.

 

Connect with your next customer

Tech solution providers, startups and agencies have thousands of good reasons to be a sponsor at MAU Vegas

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Join our mailing list and stay one move ahead

& we’ll provide 50% discounted entry to our new MAU Clubhouse. Join us - it's your move!