Omar Karim and Ahmad Anvari explain Amazon Ads, connecting supply, measurement, and AI to solve cross screen signal loss, prove incrementality, and scale with control.
Ali Pasha and Andrew Hickey share how Google is evolving AdMob and Google Ad Manager, improving auction quality, intent segmentation, bad ad prevention, and privacy safe personalisation.
Hannah Parvaz shares how to stop burning paid social budget by using ads as a learning system, building creative diversity, running structured tests, and using results to find product market fit and p
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Eli Schwartz and Michael Bonfils discuss SEO in the AI era, covering zero click impact, weaker measurement, and product led SEO, plus using AI persona avatars to test positioning and generate angles.
Thomas Siegl and Mark Kaufmann share how LingQ improved onboarding and monetisation as one system, lifting install to signup by 4 percent, revenue per install by 15 percent, and day seven retention by
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Heath Schindler explains how Meta Audience Network helps apps turn scale into durable ad revenue, with multiple formats and bidding, aligning monetisation and acquisition while protecting user experie
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Michal Bubernik, Margarita Vasilevski, Sam McLellan, and Jeet Niyogi share how marketing teams evolve from startup to scale, building operating systems that handle complexity without losing speed.
Robert Vaternam shares Freeletics’s view of the future of lifecycle personalisation, moving from static onboarding and broadcast CRM to cognitive, context aware journeys with trust based measurement.
Thomas Hopkins explains why bottom funnel attribution under invests in considered purchases, and how to use brand metrics, lift tests, geo holdouts, surveys, and trackers to guide budget decisions.
Paul Gildard and Michael Stenbakken share Copper’s playbook for beating the control in performance creative, using faster testing, stronger proof for financial claims, and selective AI to scale iterat
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Vahe Baghdasaryan shares Flo Health’s advanced monetisation playbook, using intent based offers across declines, cancellations, and drop offs to recover demand and shorten payback.
Andrey Kazakov, with Avi Blumenstein, shares how Adjust is reimagining AI user acquisition, turning reporting into decisions, surfacing risks and opportunities, with humans as guardrails.
Eran Dunsky and Raye Askin explain privacy first iOS attribution, blending deterministic and probabilistic signals to validate, deduplicate, and restore confidence in measurement.
Diogo Martins explains how DraftKings weighs UGC versus AI actors as a portfolio, using UGC for believable performance winners, and AI for speed, control, localisation, and compliant scaled refreshes.
Anthony Asuncion shares AppTweak’s seasonal growth framework, aligning ASO and Apple Ads weeks ahead of demand to build relevance, defend searches, and convert rising intent into efficient scale.
Matej Lančarič explains how top growth teams win UA by running creative as a system, not campaigns, using modular production, faster learning loops, platform grammar, and AI to scale without losing tr
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Polina Ishimbaeva and Mike Kunz share Remitly’s global App Store playbook, combining Apple Search Ads, localisation, and custom product pages to build trust and convert intent at scale.
Peter Hamilton explains how Roku is turning CTV into a measurable performance channel for app marketers, using native remote interactions, household identity signals, and incrementality proof beyond r
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Tejas Manohar and Jon Carden share Fundrise’s AI playbook, using agents and AI decisioning to scale profitable personalisation, generate more content from fewer inputs, and route messages by outcomes.
Tigran Mkrtchyan shares how CoinStats used animation and emotion before the paywall to lift conversion, around 3x on iOS and 3.3x on Android, proving monetisation starts with attention and motivation.
Nathan Hudson explains how web to app funnels mapped to user intent cut wasted spend, build trust, and unlock profitable scale with longer conversion windows.
Tricia Han, Josephine Chow, and Elizabeth Cattell discuss Rewarded 2.0, Mistplay’s iOS launch and Loyalty Play, and how missions and meaning build loyalty and long term value.
Félix Boudreau explains how Pok Pok 10x creative testing with tighter processes and AI tools, cutting cost per trial by 70 percent, using rapid experimentation, structured learning, and iteration.
Katie Desmond, with Lauren Park, share how Headspace uses localisation, creative testing, and custom store listings to drive global ASO growth, improve conversion, cut CAC, and lift rankings.
Steve Young shares seven counterintuitive app growth strategies, drawn from a decade of A, B testing at App Masters, showing how smarter monetisation can lift performance beyond paywalls and CVR.
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