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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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Rewarded advertising is exploding in 2025 – but many publishers are stuck in the stone age of traditional incentives. What’s the game changer? A new era of play-and-earn mechanics that turn your apps …
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Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …Speakers
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A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
Thursday, May 22, 2025
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Join us for an exciting breakout panel discussion on best practices for driving growth and retention for Fintech and InsurTech apps. We will also discuss challenges the regulated industry faces, some …
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Growth and product teams shouldn’t have to guess which push, in‑app message, or paywall will define key customer moments. In this session, learn how a unified data foundation, AI Agents and intelligen …
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The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a priva …
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Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
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In this session with Spotify and Meta, we’ll showcase how advanced pLTV (predictive Lifetime Value) modeling—specifically multi‐state retention models—drives profitable user acquisition and sustained …
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Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
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This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …Speakers
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