May 20-22, 2025
Las Vegas

Executives & Marketers

Discover your next move at MAU

From the opening moves at the top of the funnel to the decisive checkmate at the bottom, MAU Vegas has crafted a masterful ecosystem to connect marketers, executives, and industry leaders who share opportunities and challenges.

Join us - it's your move.


 

mobile app conference networking

For every area of the marketing funnel

Awareness + Consideration

Gather strategies to strengthen your early growth efforts. Learn best practices to capture attention and drive interest with proven tactics from industry experts.

Conversion + Acquisition

From streamlining user journeys to leveraging data-driven decisions, gain actionable insights on optimizing conversion strategies and driving sustainable growth.

Relationships + Retention

At MAU Vegas, you'll hear strategies from experts and solutions on how to drive retention, generate revenue, and turn new users into loyal advocates.

For every business type supporting the app ecosystem

First-party Apps + Brands

Discover cutting-edge strategies to turn data into actionable insights, boost loyalty, and drive engagement with your brand.

First-party Publishers

Effectively balance user satisfaction, engagement, and monetization while continuously keeping up with evolving industry trends and diverse user demands.

Studios

Dive into expert connections and conversations centered around user engagement, in-app monetization, retention and top-notch user experiences.

Announcing MAU Executive Summit

All new at MAU 2025

For one day, 50 executive attendees representing first-party apps and brands will include CEOs, CMOs, CTOs, CPOs, VPs, and Heads of Marketing, Growth, Strategy, Monetization, User Acquisition, Product, SEO/ASO, and Operations.  

A Sneak Peek:

  • Private breakfast roundtable discussions
  • Private seating at the MAU Main Stage and escort to the Executive Summit following the conclusion of the Main Stage
  • Private Lunch with leaders – honoring Chatham house rules

Full Agenda Coming Soon!


 

Join these executives

"The Summit sounds incredibly valuable, and I look forward to the opportunity to connect with other industry leaders.” David Franco, VP Strategic Operations, Age of Learning 

“I would love to be a part of the program and get involved.” Caroline Moraes, Chief Marketing Officer, Zumba Fitness

“I'm happy to be a part of this program to learn and contribute...seems like a productive day for me.” Jeff Wang, Vice President of Growth, Hiatus 

“I'm excited about the program, and I would love to participate!’ Amanda Lulewicz, Head of Marketing, Muus Collective 

“This is very exciting, looks like a well put together leadership event. A definite yes from me.”  Chief Growth Officer, Credit Genie 

 

VP-level 2024 attendees rated MAU an impressive 4.5 out of 5 for importance, leading in meetings with solution providers.

C-suite attendees at MAU were the most engaged with new solution providers, scheduling the most meetings.
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Join our mailing list and stay one move ahead

& we’ll provide 50% discounted entry to our new MAU Clubhouse. Join us - it's your move!