May 20-22, 2025
Las Vegas

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MAU WEEK

Executives + Marketers

EXECUTIVE SUMMIT
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EXPERIENCES

Discover your next move.

From the opening moves at the top of the funnel to the decisive checkmate at the bottom, MAU Vegas has crafted a masterful ecosystem to connect marketers, executives, and industry leaders who share opportunities and challenges.

Join us - it's your move.

REGISTER

 

mobile app conference networking

For every area of the marketing funnel

Awareness + Consideration

Gather strategies to strengthen your early growth efforts. Learn best practices to capture attention and drive interest with proven tactics from industry experts.

Conversion + Acquisition

From streamlining user journeys to leveraging data-driven decisions, gain actionable insights on optimizing conversion strategies and driving sustainable growth.

Relationships + Retention

At MAU Vegas, you'll hear strategies from experts and solutions on how to drive retention, generate revenue, and turn new users into loyal advocates.

For every business type supporting the app ecosystem

First-party Apps + Brands

Discover cutting-edge strategies to turn data into actionable insights, boost loyalty, and drive engagement with your brand.

First-party Publishers

Effectively balance user satisfaction, engagement, and monetization while continuously keeping up with evolving industry trends and diverse user demands.

Studios

Dive into expert connections and conversations centered around user engagement, in-app monetization, retention and top-notch user experiences.

Independent Consultants, Advisors, Freelancers

Network with top app decision-makers, generate new opportunities, and stay ahead of the latest growth trends.

Government, Non-Profits, Universities, Associations

Gain insights in tactics that can be adapted to serve public interest and educational initiatives.

Announcing MAU Executive Summit

All new at MAU 2025

For one day, 50 executive attendees representing first-party apps and brands will include CEOs, CMOs, CTOs, CPOs, VPs, and Heads of Marketing, Growth, Strategy, Monetization, User Acquisition, Product, SEO/ASO, and Operations.  

A Sneak Peek:

  • Private breakfast roundtable discussions
  • Private seating at the MAU Main Stage and escort to the Executive Summit following the conclusion of the Main Stage
  • Private Lunch with leaders – honoring Chatham house rules
  • Afternoon case studies and roundtables
  • Late afternoon private networking event

Join these executives

"The Summit sounds incredibly valuable, and I look forward to the opportunity to connect with other industry leaders.” David Franco, VP Strategic Operations, Age of Learning 

“I would love to be a part of the program and get involved.” Caroline Moraes, Chief Marketing Officer, Zumba Fitness

“I'm happy to be a part of this program to learn and contribute...seems like a productive day for me.” Jeff Wang, Vice President of Growth, Hiatus 

“I'm excited about the program, and I would love to participate!’ Amanda Lulewicz, Head of Marketing, Muus Collective 

“This is very exciting, looks like a well put together leadership event. A definite yes from me.”  Chief Growth Officer, Credit Genie 

 

Executive Summit Agenda

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8:00 AM
  1. Private Breakfast
    Boulevard Ballroom 155
    30 mins
    Begin your day with fellow executives attending the new Executive Summit.
8:30 AM
  1. Exclusive Seating at Main Stage
    Boulevard Ballroom 155
    210 mins
    Choose to attend the Main Stage sessions with reserved seating as a group. Or hang back in the private lounge where the Executive Summit will take place later in the day.
12:00 PM
  1. Lunch & Opening of Executive Summit
    Boulevard Ballroom 155
    45 mins
    Join us for lunch and opening remarks.
12:45 PM
  1. From Downloads to Devotion: Building Brands That Create Irrational Loyalty
    Boulevard Ballroom 155
    60 mins
    In today’s mobile app ecosystem, where competition is fierce and switching costs are virtually nonexistent, success isn’t just about downloads—it’s about building a brand so deeply embedded in users’ …
    Speakers
    Deb Gabor
    Deb Gabor, CEO - Sol Marketing
1:45 PM
  1. Networking Break & Roundtables
    Boulevard Ballroom 155
    45 mins
    Join us for exclusive roundtable discussions.  Topics will be announced soon.
2:30 PM
  1. Babe, Wake Up... Your Team Are Prompting for Ad Copy Without Talking to Customers Again
    Boulevard Ballroom 155
    30 mins
    75% of companies haven’t spoken to a single customer in the last six months. And yet, we’re all feeding AI tools and building Meta ads like we know exactly what our audience wants. This roundtable exp …
    Speakers
    Hannah Parvaz
    Hannah Parvaz, Founder - Aperture
3:00 PM
  1. MAU Growth: Off the Record
    Boulevard Ballroom 155
    60 mins
    Forget the PR polish. This is mobile growth, raw and unfiltered. Join us for an off-the-record, no-bullsh*t 2am bar chat vibe. Industry vets will go deep on: The truth about user acquisition in 2025 W …
    Speakers
    Josh Chandley
    Josh Chandley, COO - WildCard Games
4:00 PM
  1. Networking Reception
    Boulevard Ballroom 155
    120 mins
    Connect with C-Suite, VPs and Heads of Departments at the Executive Summit Private Reception.
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Real ID Reminder for Americans Traveling to MAU

Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.