MAU week is brought to you by The Mobile Club, a people-first community for founders, investors, and operators in the mobile app space, founded by Evelin Herrera. Apply to join ↗
View the full lineup of sponsor-hosted after-hours events happening throughout MAU Week.
Featured Events
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Top Golf( Your local time: - )
Join an exclusive evening with top app growth leaders - where networking meets elevated cuisine, craft cocktails, and unforgettable experiences at Top Golf Las Vegas.
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Secret address( Your local time: - )
Request to attend with Zach Yadegari, Vahe Baghdasaryan, Evelin Herrera - DM Evelin on LinkedIn for a ticket!
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Register to See Address( Your local time: - )
Join your favorite online friends, Evelin, Vahe, and Zach, for a welcome happy hour to kick off the best week of the year!
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MGM! Woohoooo!( Your local time: - )
Pitch and Run is a community founded in 2019 to connect founders with investors. We'll meet at the Lion at the MGM lobby, go to the iconic Las Vegas sign, take a cool picture and run back to MGM. See you there!
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Top Golf( Your local time: - )
Join us for the MAU kickoff party with Reddit, Sensor Tower, and Adjust. Swing by to meet and connect with the best-in-mobile. Compete in our tournament for a chance to win exciting prizes. Space is limited to 150 guests, so request your invite today!
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Top Golf( Your local time: - )
Get into the swing of things with AppsFlyer, alongside our co-hosts TikTok and Xsolla, for the can't-miss networking event of MAU!
Enjoy drinks, appetizers and special surprises while playing unlimited golf overlooking the Las Vegas skyline.
Don't miss your chance to attend; RSVP early.
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Encore Beach Club at Night at the Wynn Las Vegas, 3131 Las Vegas Boulevard( Your local time: - )
The Afters is where the expo winds down, and we turn it way up at Encore Beach Club with DJ Hugel on the decks, big energy in the air, and a crowd that’s just getting started. It’s not the official party, it’s the unofficial can’t-miss afterparty. Free to get in. Loud by design. Packed with familiar faces and fresh connections. RSVP and let the night do what it does best…deliver.
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MAU Clubhouse, MGM Grand Meeting Room 155( Your local time: - )
Women in Leader(sip), supported by MAU Vegas, is an annual, invite-only gathering celebrating the women leading the future of mobile, tech, gaming, and advertising through real conversation and connection...
Speakers
Tiffany Flores, Chief Operations Officer, Aarki Sumee Oh, VP of Growth, Reach Labs Peggy Anne Salz, Founder & Content Strategist, Mobile Groove Ngozi Ogbonna, Fractional Marketing Consultant Beth Berger, VP & GM Americas, Moloco Olivia Barnett, Chief Revenue Officer, CRAFTSMAN+ Maulana Moore, Agency Alliances, AppsFlyer
The MAU Week Side Event Agenda
This list changes regularly and does not include MAU Vegas official events and sessions. Please view the MAU Agenda for MAU programs.
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( Your local time: - )Top Golf
Join an exclusive evening with top app growth leaders - where networking meets elevated cuisine, craft cocktails, and unforgettable experiences at Top Golf Las Vegas.
Sponsored by:Adapty, FunnelFox -
( Your local time: - )Top Golf
Looking for the perfect way to kick off MAU Vegas and reconnect with old friends? Spots are limited—RSVP now to reserve your swing!
Sponsored by:appvertiser, Adikteev, Bidease, Vibe -
( Your local time: - )Secret address
Request to attend with Zach Yadegari, Vahe Baghdasaryan, Evelin Herrera - DM Evelin on LinkedIn for a ticket!
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( Your local time: - )Ryōtei Room
Where Flavor Meets the Future of Mobile - Join us for an exclusive, invitation-only evening where open flames spark bold ideas and powerful conversations.
Sponsored by:Aarki, Craftsman+, Vybs -
( Your local time: - )Register to See Address
Join your favorite online friends, Evelin, Vahe, and Zach, for a welcome happy hour to kick off the best week of the year!
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( Your local time: - )MGM! Woohoooo!
Pitch and Run is a community founded in 2019 to connect founders with investors. We'll meet at the Lion at the MGM lobby, go to the iconic Las Vegas sign, take a cool picture and run back to MGM. See you there!
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( Your local time: - )
Skip the wait and cut the complexity. Our AI takes your game video and builds an interactive, performance-ready playable ad — right before your eyes.
- Choose vertical or horizontal formats
- Plug in gameplay footage — no design needed
- Generate interaction scenes in just a few clicks
- Launch-ready creative in under 10 minutes
Sponsored by:Appier -
( Your local time: - )Meeting Room 256Eating alone on day one is the fastest path to feeling lost. This is an informal Day-1 meetup to break the ice for newcomers.
The vibe is friendly and casual – quick intros, share tips on must-see sessions, maybe a fun icebreaker. No loud music or sponsors – just newbies helping newbies.
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( Your local time: - )Skylofts at MGM Grand
Escape to Paradise at MAUi Aloha Hour! Kick-off Mobile Apps Unlocked 2025 in style at MAUi Aloha Hour—an exclusive, invite-only networking experience designed for the brightest minds in mobile app marketing.
Sponsored by:Singular, Inmobi, Craftstman+ -
( Your local time: - )MGM Pool, Cabana 1 & 2Sponsored by:Poolday, Almedia, Upptic
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( Your local time: - )MGM Grand Producer’s PoolSponsored by:Yango Ads, StackAdapt, Google
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( Your local time: - )MGM Grand Producers Pool, Cabana 24Sponsored by:Evelin Herrera
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( Your local time: - )MAU opening partySponsored by:StackAdapt
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( Your local time: - )Skylofts at MGM Grand
AI-generated ads are changing the game — outperforming traditional creatives by 46%. This session reveals the creative and bidding strategies that top mobile marketers use to unlock scale, speed, and performance.
What You’ll Learn:Learn how top marketers future-proof their ad strategies with real success stories and discover why creative automation is the next big growth lever in AI-powered campaigns.
Sponsored by:Appier
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( Your local time: - )Skylofts at MGM GrandPregame hang at the Skylofts. MAU badges and wristbands are required to access the SKYLOFTS!Sponsored by:two & a half gamers
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( Your local time: - )MGM Grand (Suite details provided upon RSVP)Sponsored by:Appvertiser AI, Mintegral
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( Your local time: - )somewhere!Sponsored by:Singular, Adikteev, Craftstman+, Voyantis
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( Your local time: - )Amaya Modern Mexican
Join us for an intimate evening away from the MAU conference bustle this May.
We're bringing together an exceptional group of app leaders for a dinner of meaningful conversation in one of Las Vegas' most celebrated culinary venues.
Sponsored by:Aperture, Paddle -
( Your local time: - )Top Golf
We’re teeing off MAU the right way — with drinks, golf, and good company. ⛳ Drinks, golf, and great company—what more could you ask for? Spots are limited, so RSVP now and get ready to swing into MAU with us!
Sponsored by:TikTok -
( Your local time: - )Craftsteak
This exclusive dinner is your chance to connect with the minds shaping the future of growth and mobile marketing.
Sponsored by:Alison AI, Moloco -
( Your local time: - )X-Pot
Join us for an exclusive MAU Welcome Dinner at The X Pot, where technology and fine dining converge for a multi-sensory experience like no other. Prepare to immerse yourself in a night of exquisite flavors, captivating visuals, and unforgettable connections with industry leaders.
Sponsored by:Smadex -
( Your local time: - )Register to See Address
An exclusive evening for the acquisition minds behind today’s top subscription apps. Join NewForm for an intimate dinner designed to bring together the brightest acquisition leaders in the subscription app space. Over elevated cuisine and curated conversations, this invite-only gathering offers a rare opportunity to exchange ideas, challenges, and insights—with those who truly speak your language. No presentations. No noise. Just sharp minds, shared goals, and real connection over an unforgettable dining experience.
Sponsored by:NewForm -
( Your local time: - )Top Golf
Join us for the MAU kickoff party with Reddit, Sensor Tower, and Adjust. Swing by to meet and connect with the best-in-mobile. Compete in our tournament for a chance to win exciting prizes. Space is limited to 150 guests, so request your invite today!
Sponsored by:Reddit, Sensor Tower, and Adjust -
( Your local time: - )Skylofts at MGM Grand
Back for a second year—and already cemented as a legendary tradition—it's the ultimate pre-event after-party (oxymoron? Maybe. Fun? Absolutely!)
Sponsored by:two & a half gamers -
( Your local time: - )Caesars Palace
Complimentary access to Omnia Nightclub for MAU participants. DM Eveline Herrera for a ticket!
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( Your local time: - )
Skip the wait and cut the complexity. Our AI takes your game video and builds an interactive, performance-ready playable ad — right before your eyes.
- Choose vertical or horizontal formats
- Plug in gameplay footage — no design needed
- Generate interaction scenes in just a few clicks
- Launch-ready creative in under 10 minutes
Sponsored by:Appier -
( Your local time: - )Founders House, Expo HallSponsored by:Evelin Herrera
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( Your local time: - )MAU Marquee Courtyard
Know George? He’ll be in the MAU Courtyard filming for his YouTube channel, 3 Minutes Bullshit with George.
Sponsored by:3 Minutes Bullshit with George -
( Your local time: - )Skylofts at MGM GrandSponsored by:two & a half gamers
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( Your local time: - )Skylofts at MGM Grand
Let’s make connections over curated cocktails and AI-fueled ideas. Whether you’re deep in UA or scaling an app, this is your time to relax, chat, and spark the next big partnership — all with a drink in hand.
Sponsored by:Appier -
( Your local time: - )Skylofts at MGM Grand
AI-generated ads are changing the game — outperforming traditional creatives by 46%. This session reveals the creative and bidding strategies that top mobile marketers use to unlock scale, speed, and performance.
What You’ll Learn:Learn how top marketers future-proof their ad strategies with real success stories and discover why creative automation is the next big growth lever in AI-powered campaigns.
Sponsored by:Appier -
( Your local time: - )Chez Bippy, hidden behind Luchini's Slice House (MGM)
🎟️ RSVP to Secure Your Spot 🔐 The Secret’s Out. Only confirmed guests will receive a password to enter the speakeasy.
After you RSVP, we'll let you know if you made the list. Confirmed guests will receive their exclusive password to get behind the slice.
Sponsored by:Aarki, Almedia, Vibe, MetricWorks -
( Your local time: - )Top Golf
Get into the swing of things with AppsFlyer, alongside our co-hosts TikTok and Xsolla, for the can't-miss networking event of MAU!
Enjoy drinks, appetizers and special surprises while playing unlimited golf overlooking the Las Vegas skyline.
Don't miss your chance to attend; RSVP early.
Sponsored by:AppsFlyer, TikTok and Xsolla -
( Your local time: - )KÀ by Cirque du Soleil – Prepare to be amazed
Cirque du Soleil’s high-flying, fire-blazing spectacle 🎟 Premium seats. 🍸 Laid-back drinks. 🙌 Great people. Zero BS.
Sponsored by:Alison AI, adjoe -
( Your local time: - )Please register to see the exact location of this event.
Looking for the place at MAU Vegas where gaming minds converge?
This is it. RSVP Now! Register to See Address.
Sponsored by:Upptic, CleverTap, Mintegral -
( Your local time: - )MGM Grand
Let the good times (and dice) roll at our third annual Crappy Hour! Join tvScientific and Segwise.ai at our private craps tables at the MGM Grand. We'll teach you how to play and even give you some chips to play with...
Sponsored by:tvScientific, Segwise -
( Your local time: - )Craftsteak
Following Day 2 of MAU, we invite you to an intimate evening of fine dining and meaningful conversation, hosted by RevenueCat and Phiture. Set in the elegant private dining room at CRAFTSTEAK, this curated gathering brings together leading voices in app growth and subscription monetization.
Sponsored by:Revenue Cat, Phiture -
( Your local time: - )Omakase
Join us for an exclusive evening at one of Las Vegas' most refined culinary destinations.
Sponsored by:Smadex -
( Your local time: - )Best Friend
Join the Aampe team for an unforgettable night of Korean Mexican BBQ, unbeatable company, and real talk about growth - no sales pitches, no boring decks. Enjoy award-winning short rib tacos and a shared table with the brightest minds in mobile marketing & tech.
Sponsored by:Aampe -
( Your local time: - )Start with a hosted limo ride from the MGM Grand
An exclusive experience at Dolby Live with Bruno Mars Get ready for a high-energy evening as Bruno Mars brings the house down with his iconic sound and style. The 24K magic is back, and this time, your experience starts even before the music begins.
Sponsored by:Smadex -
( Your local time: - )Palms Place HotelSponsored by:Bidease
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( Your local time: - )Cipriani
Take a ride off the MGM Grand campus with us after day 1 - featuring a select group of MAU speakers & marketing experts from an array of app verticals with a background in UA, privacy, performance marketing, growth, and engagement. All you need to do is request an invite below. Note that this is an invite-only event and with capacity limits - invitations are subject to approval and limited to app marketing professionals only.
Sponsored by:Remerge, Iterable, MetricWorks -
( Your local time: - )Hakkasan
Join us for an evening of insightful discussions and fine dining with top leaders and executives in mobile. This experience will begin with a cocktail hour, followed by a private dining experience at Hakkasan in the MGM Grand.
Sponsored by:Sensor Tower -
( Your local time: - )Tom Colicchio's CraftsteakSponsored by:StackAdapt
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( Your local time: - )Swingers Las Vegas
Join AppLovin and Adjust at Swingers Las Vegas – the coolest crazy golf in town – for an exclusive invitational featuring cocktails, competition, and questionable putting form.
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( Your local time: - )Whiskey Down
Kick off your evening on Wednesday, May 21st from 8-10pm at our exclusive Press start party at Whiskey Down in the MGM Grand.
Sponsored by:Mistplay -
( Your local time: - )Encore Beach Club at Night at the Wynn Las Vegas, 3131 Las Vegas Boulevard
The Afters is where the expo winds down, and we turn it way up at Encore Beach Club with DJ Hugel on the decks, big energy in the air, and a crowd that’s just getting started. It’s not the official party, it’s the unofficial can’t-miss afterparty. Free to get in. Loud by design. Packed with familiar faces and fresh connections. RSVP and let the night do what it does best…deliver.
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( Your local time: - )Hakkasan
Complimentary access to The Studio at Hakkasan Nightclub for MAU participants. DM Eveline Herrera for a ticket!
Sponsored by:Evelin Herrera
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( Your local time: - )Delivered straight to your room
Let’s be real: by Thursday morning at #MAU, you’re tired, hungry, and definitely not in the mood to wait in another coffee line.
That’s why we’re bringing Wake Up with Ease to Vegas.
Sponsored by:Bidease -
( Your local time: - )MAU Clubhouse, MGM Grand Meeting Room 155
Women in Leader(sip), supported by MAU Vegas, is an annual, invite-only gathering celebrating the women leading the future of mobile, tech, gaming, and advertising through real conversation and connection...
Speakers
Tiffany Flores, Chief Operations Officer, Aarki Sumee Oh, VP of Growth, Reach Labs Peggy Anne Salz, Founder & Content Strategist, Mobile Groove Ngozi Ogbonna, Fractional Marketing Consultant Beth Berger, VP & GM Americas, Moloco Olivia Barnett, Chief Revenue Officer, CRAFTSMAN+ Maulana Moore, Agency Alliances, AppsFlyer
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( Your local time: - )MAU Marquee Courtyard
Know George? He’ll be in the MAU Courtyard filming for his YouTube channel, 3 Minutes Bullshit with George.
Sponsored by:3 Minutes Bullshit with George -
( Your local time: - )Founders House, Expo HallSponsored by:Evelin Herrera
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( Your local time: - )MAU Plaza
Zach Yadegari is an 18-year-old entrepreneur and CEO of Cal AI, a leading nutrition-tracking app that boasts $30 million in annual revenue and holds the #6 spot in the Health & Fitness category...
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( Your local time: - )MAU Marquee Courtyard
Know George? He’ll be in the MAU Courtyard filming for his YouTube channel, 3 Minutes Bullshit with George.
Sponsored by:3 Minutes Bullshit with George -
( Your local time: - )Hakkasan, 2nd Floor VIP
MAU and Evelin Herrera have a special VIP area on Level 2 for GenZ at the MAU (K)NIGHT of Illusion Wrap Party.
Sponsored by:MAU, Evelin Herrera -
( Your local time: - )HakkasanSponsored by:MAU
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( Your local time: - )Hakkasan
Join Airship, our partners and your peers on May 22nd for an exclusive dinner at Hakkasan. Let us know if you’re interested in the form and a member of our team will share more details.
Sponsored by:Airship -
( Your local time: - )MorimotoSponsored by:StackAdapt
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( Your local time: - )Skylofts at MGM Grand
Join us for this magnificent purple party filled with Champagne and Cheese.
One lucky attendee will get a brand-new Roku Smart TV* in our exclusive prize draw...
Sponsored by:Roku
Let’s be real for a minute - invest in the sponsors that invest in you.
Every time you choose to attend an offsite event hosted by a non-sponsor (none of which appear on this list!), you’re not just losing time stepping away from the show—you’re stepping out on the very community that makes MAU possible.
By focusing your time on the Expo Hall and sponsor-hosted events, you
- Save yourself time, and time = money
- Have access to every part of the funnel and facet of the industry in the biggest one-stop shop for app growth!
- Strengthen the community that powers your success
- Make sure this show—and this level of quality—continues
This isn’t about gatekeeping—it’s about respecting the ecosystem that’s built for you, with you, and because of our sponsor's generous support. Choose to engage where it counts.