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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
Tuesday, May 20, 2025
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Start your MAU experience with the private oasis you need. The MAU clubhouse is designed for you to recharge, connect, and warm up for what MAU has in store for the next two days. The Clubhouse will …
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Stop by the registration desk to pickup your MAU Vegas badge.
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The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Topics will be announced soon.
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Join us for the 3rd annual Women's Forum at MAU Vegas! Through engaging conversations and exclusive networking, this forum will provide a supportive space for women in tech...
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The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Topics will be announced soon.
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Join us as we kickoff MAU Vegas with our Opening Moves Party! Enjoy great music, refreshing drinks, and plenty of opportunities to connect. It’s the perfect move to begin an unforgettable week. …
Wednesday, May 21, 2025
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Join your peers for light breakfast ahead of a full day of inspiration and innovation. Sponsored by AppsFlyer
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Stop by the registration desk to pickup your MAU Vegas badge.
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First Timers, this one is for you! Join the MAU Vegas team for an exclusive tour of the Expo Floor. You'll get the first look at what's happening, the must-see activations, and more! Don't miss out!
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MAU's inaugural summit for brand, studio, and publishing executives for an exclusive content and networking experience tailored to their interests and expertise. The summit will include lunch, case studies, networking breaks, and topical roundtable discussions. Chatham House rules apply.
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Join us at the Main Stage for opening remarks, followed by a series of thought-provoking conversations.
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What happens when a legacy brand launches a new app to win over Gen Z, while still honoring its loyal base? Join Nicole Weiss, Head of Marketing for the PEOPLE app, for a behind-the-scenes look at the …Moderator
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Connect and network poolside with our sponsors. Don't miss out on the connections, solutions, and partnerships waiting for you. Find drinks, snacks, and more along the way.
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Discover how the new mobile moment is reshaping app advertising as mobile apps dominate user engagement. This session will explore how the rise of the independent app ecosystem—powered by AI and trans …
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Join Paul Meinshausen, CEO & Cofounder of Aampe, and Emmanuelle (Emma) Paput Arrault, VP of CRM at Deezer, for a conversation about lifecycle management, agentic AI, and growth. They will review the b …
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Test your subscription app knowledge in our interactive game show! Whether you're a subscription veteran or industry newcomer, join us to play, expand your expertise, and potentially cash out as our s …
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How mobile apps can practically leverage AI to grow their business - from creative and campaign optimization to instant analysis, to operational agility, the improvements in AI in marketing are generating real results. Marketers can impact growth while putting their resources to optimal uses.
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The Expo Floor at MAU Vegas is where strategic moves are made, and networking ignites endless opportunities. Create lasting relationships and memorable moments with everything you need, including food …
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Throughout the event, the MAU Founders House will be your hub—a space dedicated to networking and advancing your game with an exclusive meeting zone for founders, startups, and investors. Supported by …
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Enjoy a meal and networking with fellow professionals. Sponsored by SplitMetrics.
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Historically, a lot of focus has been placed on user acquisition, acquisition channels, CAC for driving business growth - is it too much focus? Acquisition takes care of the top part of the sales funn …
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Discover the untapped "5th dimension" of mobile monetization that transcends conventional revenue methods with our patent-pending technology that creates a powerful bridge between your app and users' …
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Rewarded advertising is exploding in 2025 – but many publishers are stuck in the stone age of traditional incentives. What’s the game changer? A new era of play-and-earn mechanics that turn your apps …Speakers
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Marketers have talked about personalization at scale for years—but it’s only now, with the power of AI, that it’s truly possible. Agentic marketing introduces AI agents that can read user behavior, un …
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Mike and Paul share their unique approach to building high-performing creatives with speed and efficiency. They have a combined 30 years of marketing experience across industries including, mobile gam …
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The App Store is more competitive than ever, making it crucial to incorporate a detailed, data-driven strategy. One key component of that strategy is leveraging seasonal events. In this session, we’ll …
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What if you could scale faster, spend smarter, and earn more — all at once? In this session, we’ll cover how NewsBreak is transforming performance marketing through AI-driven optimization, new ad inve …
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Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …Speakers
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Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 …
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As mobile apps grow, so do their marketing needs. This panel breaks down how top studios scale their marketing teams, evolve their tech stacks, and shift from performance-driven tactics to brand-build …
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In this session with Spotify and Meta, we’ll showcase how advanced pLTV (predictive Lifetime Value) modeling—specifically multi‐state retention models—drives profitable user acquisition and sustained …
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Join Amazon Ads for an enriching breakout panel to learn about our app marketing solutions. Our 40-minute session will dive deep into Amazon Ads unique ad tech, measurement, AI, and supply solutions. …
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A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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This case study presents an unconventional approach to paywall optimization, integrating engaging animations before triggering the paywall. This strategy resulted in an impressive 2.9x increase in con …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
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Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
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Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
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Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has …
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Unwind and connect at our Expo Floor Happy Hour! Experience a lively atmosphere and continue the networking. Sponsored by Exmox Gmbh
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The App Association is a global trade association for small and medium-sized technology companies. Its members are entrepreneurs, innovators, and independent developers within the global app ecosystem …
Thursday, May 22, 2025
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Start your MAU Vegas day with intention, movement, and just the right amount of zen. This all-levels yoga session is designed to shake off the stress, reset your mindset, and prep you for a full day o …
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In a world where campaigns never sleep, how are marketers really doing? This candid roundtable dives into the mental toll of always-on culture—from burnout to boundary-setting—and explores how teams c …
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Join your peers for brunch ahead of a full day of inspiration and innovation. Sponsored by MoEngage, Inc. and Verve Group
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Stop by the registration desk to pickup your MAU Vegas badge.
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Join us for an exciting breakout panel discussion on best practices for driving growth and retention for Fintech and InsurTech apps. We will also discuss challenges the regulated industry faces, some …
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This session reveals how companies can effectively measure and optimize their top and middle funnel marketing efforts to drive sustainable growth. Through real-world case studies, we'll examine the ch …
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The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
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This session will explore how app marketers are evaluating and leveraging the power of CTV to drive strong mid-funnel performance. Mobile app marketers can reach new audiences at scale and drive stron …
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Growth and product teams shouldn’t have to guess which push, in‑app message, or paywall will define key customer moments. In this session, learn how a unified data foundation, AI Agents and intelligen …
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Connect and network poolside with our sponsors. Don't miss out on the connections, solutions, and partnerships waiting for you. Find drinks, snacks, and more along the way.
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Companies like Spotify, Netflix, and Duolingo use cutting-edge AI agents to deliver 1:1 personalized experiences—driving user engagement and growth. Now, that same technology is being democratized to …
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Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn a …
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This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll …
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Explore the transformative power of generative AI in digital marketing with our expert panel. Learn how AI is revolutionizing SEO, content creation, and distribution, enabling businesses to achieve hi …
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The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a priva …
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The Expo Floor at MAU Vegas is where strategic moves are made, and networking ignites endless opportunities. Create lasting relationships and memorable moments with everything you need, including food …
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Throughout the event, the MAU Founders House will be your hub—a space dedicated to networking and advancing your game with an exclusive meeting zone for founders, startups, and investors. Supported by …
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As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
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This session will share advanced monetization strategies that brands like Flo Health, Strava, Calm, and many others use to enhance their app revenue. Drawing from firsthand experience and real-life ex …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
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iOS attribution hasn’t just changed—it’s been turned inside out. With Apple’s SKAdNetwork (SKAN), mobile marketers are navigating a fragmented, delayed, and often frustrating data ecosystem. This sess …
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AI isn't magic - it's a powerful tool often misunderstood and misused. In this session, you'll uncover the most common misconceptions about AI in UA and marketing, learn how to eliminate guesswork fro …
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Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
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AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution? After extensively working with UGC vendors and AI actors across several channels, some niche …
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The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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You might think AI ads save money because they're cheaper. But you're not accounting for your true creative KPI: cost per creative winner. AI-generated content might look like a shortcut, but it comes …
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Enjoy a meal and networking with fellow professionals.
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Retail Media is now called the third wave of advertising growth and most companies aren’t still there understanding and monetizing the gold mine of first-party data from top to bottom funnel and from …
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This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …Speakers
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Latin America is experiencing a fintech revolution, emerging as one of the most dynamic and innovative markets globally. With over 70% of adults actively using fintech services and a market projected …
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AI is rewriting the rules of app marketing, reshaping everything from search algorithms to content creation and user engagement. But as developers race to keep up with AI-driven SEO and ASO strategies …Moderator
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Publishers are facing challenges like never before – deep down we know there must be a solution. Join our team of experts as we talk about the state of the industry and how we make it better for every …
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Join the MAU Vegas team as we partner with Women in Leader(sip) to present a charitable donation to Girls, Inc. Through the Girls Inc. Experience, their professionally trained staff and volunteers provide mentorship, supportive spaces, and programming to address the challenges girls face and are proven to help them succeed...
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Rewarded user acquisition - is a powerful growth strategy for mobile apps and games, but it comes with challenges that can impact retention, ROAS, and overall campaign performance. This session will d …
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China is the world’s largest and most advanced mobile market. This session will cover the regulatory and business challenges that must be managed in order to obtain a license to operate a mobile game …
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This session will cover: Bidding as it relates to Mediation and the growing market. How to combat the "race to the bottom” when monetizing with bidding. Playbook and Best Practices as publishers are f …
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Tired of the same old Web2App advice? This isn't your typical session on basic quiz funnels. We're diving deep into unconventional Web2App strategies that are quietly driving profitable growth for top …
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Wrap up Day 2 by arming yourself with an AI toolkit that supercharges development, design, and growth. Why you need a stacked AI approach beyond ChatGPT AI tools for prototyping, financial modeling, U …
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Close out MAU Vegas with a proper goodbye at the official closing party. Expect spellbinding performances, incredible networking, and music that will keep you moving. Let’s raise a glass to the game-c …
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