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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
Tuesday, May 20, 2025
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Start your MAU experience with the private oasis you need. The MAU clubhouse is designed for you to recharge, connect, and warm up for what MAU has in store for the next two days. The Clubhouse will …
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The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Topics will be announced soon.
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Join us for the 3rd annual Women's Forum at MAU Vegas! Through engaging conversations and exclusive networking, this meetup will provide a supportive space for women in tech to share their unique expe …
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The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Topics will be announced soon.
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Join us as we kickoff MAU Vegas with our Opening Moves Party! Enjoy great music, refreshing drinks, and plenty of opportunities to connect. It’s the perfect move to begin an unforgettable week. …
Wednesday, May 21, 2025
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Join your peers for light breakfast ahead of a full day of inspiration and innovation. Sponsored by AppsFlyer
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First Timers, this one is for you! Join the MAU Vegas team for an exclusive tour of the Expo Floor. You'll get the first look at what's happening, the must-see activations, and more! Don't miss out!
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MAU's inaugural summit for brand, studio, and publishing executives for an exclusive content and networking experience tailored to their interests and expertise. The summit will include lunch, case studies, networking breaks, and topical roundtable discussions. Chatham House rules apply.
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Join us at the Main Stage for opening remarks, followed by a series of thought-provoking conversations. The full line-up will be revealed soon.
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Connect and network poolside with our sponsors. Don't miss out on the connections, solutions, and partnerships waiting for you. Find drinks, snacks, and more along the way.
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Discover how the new mobile moment is reshaping app advertising as mobile apps dominate user engagement. This session will explore how the rise of the independent app ecosystem—powered by AI and trans …
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How mobile apps can practically leverage AI to grow their business - from creative and campaign optimization to instant analysis, to operational agility, the improvements in AI in marketing are genera …Speakers
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The Expo Floor at MAU Vegas is where strategic moves are made, and networking ignites endless opportunities. Create lasting relationships and memorable moments with everything you need, including food …
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Throughout the event, the MAU Founders House will be your hub—a space dedicated to networking and advancing your game with an exclusive lounge. Step into the lounge—reserved exclusively for founders, …
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Enjoy a meal and networking with fellow professionals.
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Mike and Paul share their unique approach to building high-performing creatives with speed and efficiency. They have a combined 30 years of marketing experience across industries including, mobile gam …
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The App Store is more competitive than ever, making it crucial to incorporate a detailed, data-driven strategy. One key component of that strategy is leveraging seasonal events. In this session, we’ll …
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In today’s fast-paced digital landscape, brand awareness and growth hinge on building meaningful connections with customers across diverse markets. This session will explore how creative partnerships, …
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Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …Speakers
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In this session with Spotify and Meta, we’ll showcase how advanced pLTV (predictive Lifetime Value) modeling—specifically multi‐state retention models—drives profitable user acquisition and sustained …
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Join Amazon Ads for an enriching breakout panel to learn about our app marketing solutions. Our 40-minute session will dive deep into Amazon Ads unique ad tech, measurement, AI, and supply solutions. …
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A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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This case study presents an unconventional approach to paywall optimization, integrating engaging animations before triggering the paywall. This strategy resulted in an impressive 2.9x increase in con …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
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Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
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Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
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Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has …
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Unwind and connect at our Expo Floor Happy Hour! Experience a lively atmosphere and continue the networking. Sponsored by Exmox Gmbh
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Join The App Association for a meetup tailored for founders, entrepreneurs, and innovators in the app industry.
Thursday, May 22, 2025
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Start your MAU Vegas day with intention, movement, and just the right amount of zen. This all-levels yoga session is designed to shake off the stress, reset your mindset, and prep you for a full day o …
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In a world where campaigns never sleep, how are marketers really doing? This candid roundtable dives into the mental toll of always-on culture—from burnout to boundary-setting—and explores how teams c …
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This session reveals how companies can effectively measure and optimize their top and middle funnel marketing efforts to drive sustainable growth. Through real-world case studies, we'll examine the ch …
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The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
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This session will explore how app marketers are evaluating and leveraging the power of CTV to drive strong mid-funnel performance. Mobile app marketers can reach new audiences at scale and drive stron …
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Join your peers for brunch ahead of a full day of inspiration and innovation. Sponsored by MoEngage, Inc. and Verve Group
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Connect and network poolside with our sponsors. Don't miss out on the connections, solutions, and partnerships waiting for you. Find drinks, snacks, and more along the way.
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Companies like Spotify, Netflix, and Duolingo use cutting-edge AI agents to deliver 1:1 personalized experiences—driving user engagement and growth. Now, that same technology is being democratized to …
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Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn a …
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This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll …
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Explore the transformative power of generative AI in digital marketing with our expert panel. Learn how AI is revolutionizing SEO, content creation, and distribution, enabling businesses to achieve hi …
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The Expo Floor at MAU Vegas is where strategic moves are made, and networking ignites endless opportunities. Create lasting relationships and memorable moments with everything you need, including food …
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Throughout the event, the MAU Founders House will be your hub—a space dedicated to networking and advancing your game with an exclusive lounge. Step into the lounge—reserved exclusively for founders, …
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As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
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This session will share advanced monetization strategies that brands like Flo Health, Strava, Calm, and many others use to enhance their app revenue. Drawing from firsthand experience and real-life ex …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
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Enjoy a meal and networking with fellow professionals.
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Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
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AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution? After extensively working with UGC vendors and AI actors across several channels, some niche …
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The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of every …
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This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …Speakers
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Latin America is experiencing a fintech revolution, emerging as one of the most dynamic and innovative markets globally. With over 70% of adults actively using fintech services and a market projected …
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Rewarded user acquisition - is a powerful growth strategy for mobile apps and games, but it comes with challenges that can impact retention, ROAS, and overall campaign performance. This session will d …
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China is the world’s largest and most advanced mobile market. This session will cover the regulatory and business challenges that must be managed in order to obtain a license to operate a mobile game …
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Join the second ever cabana crawl at MAU Vegas! The sponsors have you covered with specialty drinks, snacks, and giveaways at each cabana. Try one, try all!
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This session will cover: Bidding as it relates to Mediation and the growing market. How to combat the "race to the bottom” when monetizing with bidding. Playbook and Best Practices as publishers are f …
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Tired of the same old Web2App advice? This isn't your typical session on basic quiz funnels. We're diving deep into unconventional Web2App strategies that are quietly driving profitable growth for top …
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Join industry leaders as they reveal cutting-edge strategies for mobile user acquisition in the AI era. This panel will explore: Generative AI applications Evolution of affiliate/influencer marketing …
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Close out MAU Vegas with a proper goodbye at the official closing party. Expect spellbinding performances, incredible networking, and music that will keep you moving. Let’s raise a glass to the game-c …
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