Thomas Hopkins explains why bottom funnel attribution under invests in considered purchases, and how to use brand metrics, lift tests, geo holdouts, surveys, and trackers to guide budget decisions.
Paul Gildard and Michael Stenbakken share Copper’s playbook for beating the control in performance creative, using faster testing, stronger proof for financial claims, and selective AI to scale iterat
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Tigran Mkrtchyan shares how CoinStats used animation and emotion before the paywall to lift conversion, around 3x on iOS and 3.3x on Android, proving monetisation starts with attention and motivation.
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