Know George? He’ll be in the MAU Courtyard filming for his YouTube channel, 3 Minutes Bullshit with George.

Know George? He’ll be in the MAU Courtyard filming for his YouTube channel, 3 Minutes Bullshit with George.

Know George? He’ll be in the MAU Courtyard filming for his YouTube channel, 3 Minutes Bullshit with George.

Cirque du Soleil’s high-flying, fire-blazing spectacle   🎟 Premium seats. 🍸 Laid-back drinks. 🙌 Great people. Zero BS.

An exclusive experience at Dolby Live with Bruno Mars Get ready for a high-energy evening as Bruno Mars brings the house down with his iconic sound and style. The 24K magic is back, and this time, your experience starts even before the music begins.

Join us for an intimate evening away from the MAU conference bustle this May.

​We're bringing together an exceptional group of app leaders for a dinner of meaningful conversation in one of Las Vegas' most celebrated culinary venues.

Join AppLovin and Adjust at Swingers Las Vegas – the coolest crazy golf in town – for an exclusive invitational featuring cocktails, competition, and questionable putting form. 

​​🎟️ RSVP to Secure Your Spot 🔐 The Secret’s Out. Only confirmed guests will receive a password to enter the speakeasy.
​After you RSVP, we'll let you know if you made the list. Confirmed guests will receive their exclusive password to get behind the slice.

Let the good times (and dice) roll at our third annual Crappy Hour! Join tvScientific and Segwise.ai at our private craps tables at the MGM Grand. We'll teach you how to play and even give you some chips to play with...

Join Airship, our partners and your peers on May 22nd for an exclusive dinner at Hakkasan. Let us know if you’re interested in the form and a member of our team will share more details.

Join us for an exclusive MAU Welcome Dinner at The X Pot, where technology and fine dining converge for a multi-sensory experience like no other. Prepare to immerse yourself in a night of exquisite flavors, captivating visuals, and unforgettable connections with industry leaders.

This exclusive dinner is your chance to connect with the minds shaping the future of growth and mobile marketing.

​The vibe is friendly and casual – quick intros, share tips on must-see sessions, maybe a fun icebreaker. No loud music or sponsors – just newbies helping newbies.

Join us for an evening of insightful discussions and fine dining with top leaders and executives in mobile. This experience will begin with a cocktail hour, followed by a private dining experience at Hakkasan in the MGM Grand.

MAU and Evelin Herrera have a special VIP area on Level 2 for GenZ at the MAU (K)NIGHT of Illusion Wrap Party.

Come hang with the coolest kids in town at Cabana 24!

Zach Yadegari is an 18-year-old entrepreneur and CEO of Cal AI, a leading nutrition-tracking app that boasts $30 million in annual revenue and holds the #6 spot in the Health & Fitness category...

Take a ride off the MGM Grand campus with us after day 1 - featuring a select group of MAU speakers & marketing experts from an array of app verticals with a background in UA, privacy, performance marketing, growth, and engagement. All you need to do is request an invite below. Note that this is an invite-only event and with capacity limits - invitations are subject to approval and limited to app marketing professionals only.

Join us for the MAU kickoff party with Reddit, Sensor Tower, and Adjust. Swing by to meet and connect with the best-in-mobile. Compete in our tournament for a chance to win exciting prizes. Space is limited to 150 guests, so request your invite today!
 

Join us for this magnificent purple party filled with Champagne and Cheese.

​One lucky attendee will get a brand-new Roku Smart TV* in our exclusive prize draw...

Join us for an exclusive evening at one of Las Vegas' most refined culinary destinations.

Request to attend. Savor La Dolce Vita with La Tavola Mobile!

The official MAU wrap party, now at Hakkasan Nightclub with earlier hours.

Check out the details on the MAU Agenda.

Join your favorite online friends, Evelin, Vahe, and Zach, for a welcome happy hour to kick off the best week of the year!

Escape to Paradise at MAUi Aloha Hour! Kick-off Mobile Apps Unlocked 2025 in style at MAUi Aloha Hour—an exclusive, invite-only networking experience designed for the brightest minds in mobile app marketing. 

Pitch and Run is a community founded in 2019 to connect founders with investors. We'll meet at the Lion at the MGM lobby, go to the iconic Las Vegas sign, take a cool picture and run back to MGM. See you there!

Come hang with top founders and investors and get advice!

Come hang with top founders and investors and get advice!

Save your Spot - We’re Throwing an Exclusive Dinner Party, Just for Industry OGs

Complimentary access to Omnia Nightclub for MAU participants. DM Eveline Herrera for a ticket!

Skip the wait and cut the complexity. Our AI takes your game video and builds an interactive, performance-ready playable ad — right before your eyes.

• Choose vertical or horizontal formats
• Plug in gameplay footage — no design needed
• Generate interaction scenes in just a few clicks
• Launch-ready creative in under 10 minutes

Skip the wait and cut the complexity. Our AI takes your game video and builds an interactive, performance-ready playable ad — right before your eyes.

• Choose vertical or horizontal formats
• Plug in gameplay footage — no design needed
• Generate interaction scenes in just a few clicks
• Launch-ready creative in under 10 minutes

​Looking for the place at MAU Vegas where gaming minds converge?

​This is it. ​RSVP Now! Register to See Address.

Kick off your evening on Wednesday, May 21st from 8-10pm at our exclusive Press start party at Whiskey Down in the MGM Grand.

Let’s make connections over curated cocktails and AI-fueled ideas. Whether you’re deep in UA or scaling an app, this is your time to relax, chat, and spark the next big partnership — all with a drink in hand.

Where Flavor Meets the Future of Mobile - Join us for an exclusive, invitation-only evening where open flames spark bold ideas and powerful conversations.

After a long day at MAU, it’s time to unwind in style! 🌟

​Looking for the perfect way to kick off MAU Vegas and reconnect with old friends?  ​​Spots are limited—RSVP now to reserve your swing!

We’re teeing off MAU the right way — with drinks, golf, and good company. ​⛳ Drinks, golf, and great company—what more could you ask for? Spots are limited, so RSVP now and get ready to swing into MAU with us!

Get into the swing of things with AppsFlyer, alongside our co-hosts TikTok and Xsolla, for the can't-miss networking event of MAU!

Enjoy drinks, appetizers and special surprises while playing unlimited golf overlooking the Las Vegas skyline.

Don't miss your chance to attend; RSVP early. 

The Afters is where the expo winds down, and we turn it way up at Encore Beach Club with DJ Hugel on the decks, big energy in the air, and a crowd that’s just getting started. It’s not the official party, it’s the unofficial can’t-miss afterparty. Free to get in. Loud by design. Packed with familiar faces and fresh connections. RSVP and let the night do what it does best…deliver.

AI-generated ads are changing the game — outperforming traditional creatives by 46%. This session reveals the creative and bidding strategies that top mobile marketers use to unlock scale, speed, and performance.

Learn how top marketers future-proof their ad strategies with real success stories and discover why creative automation is the next big growth lever in AI-powered campaigns.

AI-generated ads are changing the game — outperforming traditional creatives by 46%. This session reveals the creative and bidding strategies that top mobile marketers use to unlock scale, speed, and performance.

Learn how top marketers future-proof their ad strategies with real success stories and discover why creative automation is the next big growth lever in AI-powered campaigns.

Join the Aampe team for an unforgettable night of Korean Mexican BBQ, unbeatable company, and real talk about growth - no sales pitches, no boring decks. Enjoy award-winning short rib tacos and a shared table with the brightest minds in mobile marketing & tech.

​Back for a second year—and already cemented as a legendary tradition—it's the ultimate pre-event after-party (oxymoron? Maybe. Fun? Absolutely!)

Complimentary access to The Studio at Hakkasan Nightclub for MAU participants. DM Eveline Herrera for a ticket!

Following Day 2 of MAU, we invite you to an intimate evening of fine dining and meaningful conversation, hosted by RevenueCat and Phiture. Set in the elegant private dining room at CRAFTSTEAK, this curated gathering brings together leading voices in app growth and subscription monetization.

Join an exclusive evening with top app growth leaders - where networking meets elevated cuisine, craft cocktails, and unforgettable experiences at Top Golf Las Vegas.

An exclusive evening for the acquisition minds behind today’s top subscription apps. ​Join NewForm for an intimate dinner designed to bring together the brightest acquisition leaders in the subscription app space. Over elevated cuisine and curated conversations, this invite-only gathering offers a rare opportunity to exchange ideas, challenges, and insights—with those who truly speak your language. ​No presentations. No noise. Just sharp minds, shared goals, and real connection over an unforgettable dining experience.

Let’s be real: by Thursday morning at #MAU, you’re tired, hungry, and definitely not in the mood to wait in another coffee line.

That’s why we’re bringing Wake Up with Ease to Vegas.

Request to attend with Zach Yadegari, Vahe Baghdasaryan, Evelin Herrera - DM Evelin on LinkedIn for a ticket!

Women in Leader(sip), supported by MAU Vegas, is an annual, invite-only gathering celebrating the women leading the future of mobile, tech, gaming, and advertising through real conversation and connection...

Speakers

	Tiffany Flores, Chief Operations Officer, Aarki
	Sumee Oh, VP of Growth, Reach Labs
	Peggy Anne Salz, Founder & Content Strategist, Mobile Groove
	Ngozi Ogbonna, Fractional Marketing Consultant
	Beth Berger, VP & GM Americas, Moloco
	Olivia Barnett, Chief Revenue Officer, CRAFTSMAN+
	Maulana Moore, Agency Alliances, AppsFlyer