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Make the Case for MAU. We'll Help You Close It.
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Strategies you can implement Monday morning.
Every session at MAU is built for practitioners, not spectators. No theory, no filler — just tactics from the people running the campaigns, shipping the features, and scaling the apps. You'll come back with a shortlist of things to test, tools to evaluate, and approaches worth trying.
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Competitive
intelligence you
can't get anywhere else.
MAU brings together the full mobile ecosystem — including your competitors, your partners, and the vendors shaping the tools you use. Three days of conversations on the floor and in sessions gives you a real-time read on where the industry is moving and what other teams are prioritizing.
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A network that pays dividends long after the event.
The relationships built at MAU don't end when the expo hall closes. Past attendees regularly credit MAU connections with new hires, agency partnerships, vendor relationships, and peer advisory relationships that shape their work for years. 7,600+ connections were made at MAU 2025 alone.
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Training that's
impossible to replicate internally.
Breakout tracks cover AI, user acquisition, retention, monetization, creative optimization, and more — all led by the practitioners driving results at the highest level. The depth and currency of what's covered at MAU is simply not available in any internal training program or online course.
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A clearer picture of where to focus.
One of the most underrated outcomes of MAU is clarity. When you're heads-down in execution, it's easy to lose sight of the bigger picture. Three days at MAU recalibrates your perspective, surfaces new priorities, and helps you come back with sharper instincts about where to invest time and resources.
What's on the Agenda
Kickoff Summits — Deep dives into growth strategy, gaming, and indie dev before the main event begins. Hit the ground running on day one.
Breakout Tracks — Focused sessions on AI, retention, user acquisition, monetization, and creative optimization, led by the people actually doing the work.
Braindate Lounge — Peer-driven roundtables designed for real conversations. Bring a challenge you're working through and leave with perspectives from people who've been there.
Founders House — A dedicated space for early-stage builders and the people who work with them.
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What It Will Cost
The investment breaks down into three components:
Registration — Pricing varies by badge type and how early you register. Early registration offers the best rate.
Travel — MAU takes place at MGM Grand in Las Vegas, with a dedicated room block available for conference attendees at a negotiated rate.
Three days out of office — The sessions run May 19–21. Most attendees find the re-entry investment pays back quickly when they return with a concrete action list.