MAU's approach to vetting ensures we create a tailored and productive experience for all participants while maintaining the integrity of MAU Vegas as the largest and most impactful conference for the mobile app community.

MAU is a curated event designed to foster meaningful, peer-level conversations across the mobile and growth ecosystem. To protect the integrity of that experience, we maintain a strict registration vetting policy for all attendees.

Protecting the Attendee Experience

Our goal is to ensure that attendees are surrounded by relevant peers—not mismatched audiences or unexpected sales pitches. Accurate badge categorization helps create environments where founders, marketers, operators, and solution providers can engage in productive, high-value conversations.

Delivering on Sponsor & Partner Expectations

Sponsors and partners invest in MAU with clear expectations around audience composition and access. Accurate attendee classification helps us deliver on those commitments and maintain a trusted, high-quality ecosystem for all stakeholders.

Improving Program Quality

Accurate registration data informs session curation, networking experiences, Braindates, roundtables, and invite-only programs. Vetting ensures that content and experiences are relevant, targeted, and valuable to the right audiences.

What This Means for You

All registrations are reviewed to ensure alignment with the selected badge category. If a registration is determined to be inaccurately categorized, MAU reserves the right to reassign the badge accordingly and apply an administrative review fee to account for the additional verification and processing required.

Our intent is not to be restrictive, but to be transparent, fair, and consistent—so every attendee gets the experience they expect and deserve. If you’re unsure which badge category applies to you, we encourage you to contact the MAU team prior to registering. We’re happy to help.

If we have questions about your registration, our team may reach out for additional information or even a quick call to clarify. If you’re initially approved but further research suggests a different category is more appropriate, we reserve the right to update your registration category.

​​​​​​Misrepresenting your business type and/or badge category requires additional verification and backend corrections by the MAU team. If a misrepresentation is identified, MAU reserves the right to apply an administrative fee to cover the additional review and processing. 

If a registration is determined to be inaccurately categorized, MAU reserves the right to:

  • Reassign the participant to the appropriate badge category, and
  • Apply an administrative review fee of up to $199 to account for the additional verification and processing required.

Every registrant will be thoroughly vetted to ensure proper categorization. Returning attendees who apply with the same email address and select the same badge category they were previously approved under will be automatically approved. All other registrants will automatically be issued pending status to ensure complementary passes are extended to qualified participants. Please do not make hotel or flight arrangements until your application for a ticket is approved, within 72 business hours of registering your application.

Why does MAU Vegas have a vetting policy?

Use the guidance below to select the appropriate badge. Choosing the correct badge type is required and helps ensure a fair experience for all attendees.

How To Determine Your Badge Type

You are an Attendee. Choose this badge if you work for a company or are an independent developer that owns and operates an app or game and your role directly supports app distribution, growth, engagement, monetization, or product. This applies to organizations including brands, studios, government, non-profits, universities, and associations.

You are either a

  • First Party App / Brand
  • Mini App
  • Game Studio
  • Independent Developer
  • Government / Association / Non-Profit / University

You are an Attendee. Choose this badge if you work for a company or are an independent developer that owns and operates more than one app, and you are registering under the parent organization. Your role directly supports app distribution, growth, engagement, monetization, or product.

You are either a

  • First Party App / Brand
  • Mini App
  • Game
  • First Party Publisher Studio
  • Independent Developer
  • Government / Association / Non-Profit / University

You are a Consultant. Choose this badge if you are independently employed, work solo, and consult directly with app companies. If you sell or represent a technology or platform solution, this badge does not apply.

You are an:

  • Independent App Consultant
  • Independent App Advisor
  • Freelancer

You are an Agency or Vendor. Choose this badge if your organization provides marketing or consulting services, or technology or platform-based solutions.

Even if your company also owns an app, individuals whose roles focus on advertising sales, ad business development, partnerships, or client acquisition or management at companies that sell advertising inventory (including but not limited to publishers, retail media networks, streaming/CTV platforms, and ad networks) are categorized as Solution Providers.

You are either a:

  • Solution Provider (Agency / Consulting Group)
  • Solution Provider (Technology / Platform)
  • Solution Provider (Other)

Register based on the qualifications of your primary employer, not your investor status.

You qualify for a Media / Press badge. This badge is intended for individuals producing editorial coverage related to the mobile, app, growth, or technology ecosystem. To qualify, you must provide valid media credentials along with links to recent bylines or published work. All media credentials are subject to review and approval by MAU staff.

You qualify for an Attendee badge. This category is intended for individuals whose work centers on content creation and audience engagement across social, video, audio, or editorial platforms. To qualify, you must provide links to active creator profiles or channels, evidence of consistent audience-focused content creation, and clear indication that your primary business is content-based—not service-based or technology-based. Media credentials are subject to approval by MAU staff.

Badge Types

Click on any of the badge types below to see if you qualify.

First-Party Brands / Apps / Games / Mini Apps / First-Party Publisher / Studio / Independent Developer

  • You must have the name of your app(s) in your LinkedIn profile.
  • You must have an app active in an app store, or be able to provide proof of plans to create an app within the next 12 months
  • You must host a functioning app store page(s).
  • Contain the name of your app, studio or publishing company in your email address.
  • If you work for a company who hosts an app, but your role does not support the distribution or engagement of the app to users, you are not qualified for this pass.
  • If your role does not support the distribution or engagement of the app to users, you are not qualified for this pass.
  • Third-Party Publishers are not qualified for this option. If you are not the direct owner/developer of the app, you are not eligible.


Government, Non-Profit, University, and Association

  • This pass is for associations, government professionals, regulators, educators and students.
  • To qualify, registrants must work for or attend a federal, state, municipal government or regulatory agency, a college/university, or an association/non-profit entity.
  • Individuals whose main role is as a solution provider, agency, consultant, technology vendor, or service provider, but who attend school on the side do not qualify under this category and must register based on their primary employer and role.
  • If you are attending as a student, your email must contain the name of school in your email address.


Institutional Investors + Financial Services

  • This category is for individuals whose primary employment is with an investment bank, venture capital firm (VC), corporate venture capital group (CVC), private equity firm, asset management firm, accelerator, incubator, innovation lab, or other financial institution that provides capital, financing, or investment services.
  • Individuals whose main role is as a solution provider, agency, consultant, technology vendor, or service provider, but who invest in companies on the side or hold advisory, angel, or personal investment interests, do not qualify under this category and must register based on their primary employer and role.


Creators

This category is intended for content-first creators who:

  • Create original content across social, video, audio, or editorial platforms (e.g., YouTube, TikTok, Twitch, podcasts, newsletters)
  • Build and actively engage audiences on third-party platforms
  • Maintain a meaningful following (typically thousands to hundreds of thousands) with consistent engagement
  • Monetize through sponsorships, brand partnerships, affiliate marketing, advertising revenue shares, merchandise, or paid content
  • Use apps and platforms as tools for creation and distribution, rather than as owned products

This badge is not applicable to individuals or companies whose primary business is selling products, services, technology, advertising, or representing clients. To qualify, registrants must provide links to active creator profiles or channels, demonstrate consistent, audience-driven original content, and clearly show that content creation—not services or technology—is their core business. Credentials are subject to approval by MAU staff.

Independent App Consultants, Advisors, and Freelancers (Solo Employee)

  • The app consultants and advisor passes are for independent consultants, advisors and/or freelancers to First-Party App / Brands, Games, Mini Apps, First-Party Publishers, Studios or Independent Developers, who are independently employed, who are not full-time employees of an organization with more than one employee.
  • You may be required to submit a current client list.
  • You may not register as a First-Party App / Brand, Game, Mini App, Studio, or Publisher under a client’s app, game, or product.
  • Registrations must reflect the organization you are directly employed by and the app(s) you own or operate.
  • Individuals with professional app experience who:
    • Do not own or represent an agency or a team.
    • Are not offering or promoting their own technology product solutions.

Agencies and Consulting Groups

  • Works for a company that provides marketing, advertising, or consulting services to external clients. This could include full-service marketing agencies, app marketing agencies specializing in performance, growth, affiliate, influencer, lifecycle marketing, and/or creative agencies offering design, content creation, or video production for apps, or media buying or programmatic advertising agencies.
  • Agencies who sell a technology solution are considered a technology solution provider.

Vendors who are not sponsors will have access to the official MAU Vegas mobile app on Tuesday, March 24th, 2026.


Solution Provider

  • Works for a company that develops or provides technology or platform-based solutions that support app marketing, advertising, measurement, analytics, or broader digital marketing efforts.
  • Works for a company that has an app, but your specific role focuses on advertising sales, ad business development, client partnerships, acquisition or management to sell advertising inventory.


Note: Premium vendors are vendors who upgrade their solution provider badge to include a 1:1 meeting space and branding exposure. This option is available in registration or directly through MAU's Head of Sales after completing a request for proposal.

  • The media/press pass is for members of the press, podcasters, and editorial media. 
  • To qualify, registrants must provide their media credentials, as well as links to recent bylines. Media credentials will be subject to approval by MAU staff.