If we have questions about your registration, our team may reach out for additional information or even a quick call to clarify. If you’re initially approved but further research suggests a different category is more appropriate, we reserve the right to update your registration category.

Every registrant will be thoroughly vetted to ensure proper categorization. All registrants will automatically be issued pending status to ensure complementary passes are extended to qualified participants. Please do not make hotel or flight arrangements until your application for a ticket is approved, within 72 business hours of registering your application.

Here’s how we evaluate:

• Own one app? You likely fall into the First-Party App / Brand, Studio, Government, Non-Profits, Universities, or Association categories.
• Own multiple apps? You’re probably a First-Party Publisher, especially if you list the parent company and not the studio.
• Angel investor working for another company? Register under the qualifications of your primary organization.
• Have clients AND you work for yourself? Register under Independent App Advisor / Consultant / Freelancer unless you consult for a Solution Provider. 
• Have clients (e.g., Business Development, Sales, Consulting or Client Partnerships) AND you work for a larger organization? Even if your company has an app, you should register as a Solution Provider. Your role indicates you're attending MAU for commercial purposes and your organization would benefit by becoming a sponsor.

---

First-Party Brands / Apps

• You must have the name of your app(s) in your LinkedIn profile.
• You must have an app active in an app store.
• You must host a functioning app store page(s).
• Contain the name of your app in your email address.
• If you work for a First-Party App, First-Party Publisher, Agency or Technology Solution Provider who hosts an app, but your role does not support the distribution or engagement of the app to users, you are not qualified for this pass.

First-Party Publishers

• You must have the name of your publishing company in your LinkedIn profile.
• You must host a functioning app store page(s).
• Contain the name of your publishing company in your email address.
• Third-Party Publishers are not qualified for this option. If you are not the direct owner/developer of the app, you are not eligible.

Studios

• You must have the name of your company in your LinkedIn profile.
• You must host a functioning app store page(s).
• Contain the name of your company in your email address.
• If your team or company built and owns the app, whether you directly publish it or not, you qualify as a studio.
• If you are not the direct owner/developer of the app, you are not eligible.

Independent App Consultants, Advisors and Freelancers

• The app consultants and advisor passes are for independent consultants, advisors and/or freelancers to First-Party App / Brands, Publishers and/or Studios, who are independently employed, who are not full-time employees of an organization with more than one employee.
• You may be required to submit a current client list.
• Individuals with professional app experience who:
  • Do not own or represent an agency or a team.
  • Are not offering or promoting their own technology product solutions.

Institutional Investors

• Works for investment banks, VCs, CVCs, private equity, asset management, accelerators, incubators, innovation labs, and other finance professionals that providers capital or private equity solutions.

Government, Non-Profit, University and Association

• This pass is for associations, government professionals, regulators, and educators. 
• To qualify, registrants must work for a federal, state, municipal government or regulatory agency, a college/university, or an association/non-profit entity.

Agencies and Consulting Groups

• Works for a company that provides marketing, advertising, or consulting services to external clients. This could include full-service marketing agencies, app marketing agencies specializing in performance, growth, affiliate, influencer, lifecycle marketing, and/or creative agencies offering design, content creation, or video production for apps, or media buying or programmatic advertising agencies.
• Agencies who sell a technology solution are considered a technology solution provider.

Solution Provider (Non-Sponsor/Non-Exhibitor)

• For solution providers who are not sponsoring  MAU Vegas but have a role in servicing clients that are First Party Apps / Brands, First-Party Publishers, Studios, Agencies and/or Government, Non-Profit, Universities and Associations with apps.
• Works for a company that offers app marketing, advertising or digital marketing technology solutions.
• Technology solution providers who are not sponsors will have access to the official MAU Vegas mobile app on Tuesday, May 20th, 2025.

Media / Press

• The media/press pass is for members of the press, podcasters, and editorial media. 
• To qualify, registrants must provide their media credentials, as well as links to recent bylines. Media credentials will be subject to approval by MAU staff.