May 20-22, 2025
Las Vegas

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MAU WEEK

Women’s Forum at MAU Vegas

Tuesday, May 20, 2025 from 1:00 PM - 4:00 PM at the Terrace Ballroom 150

The MAU Vegas Women’s Forum is an energizing afternoon designed to foster real connection, candid conversation, and community. Whether it’s your first time or you’re a returning attendee, this is your space to be heard, meet incredible women in the mobile and growth space, and engage in topical roundtables, a powerful fireside chat, and guided introductions. It’s not just about showing up—it’s about showing up for each other.

Sponsored by Appsflyer   

Supported by LinkUnite

Speakers

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Nicole Bansal

Nicole Bansal

Fractional Marketing Consultant, The Growth CMO
Sonia Lent

Sonia Lent

SVP of Business Development, EPCVIP
Gisele Lores

Gisele Lores

COO, Market Bullet
Sara Malo

Sara Malo

Co-Founder, LinkUnite
Leah Marks

Leah Marks

Director of Operations, Madrivo
Amber Paul-Ferris

Amber Paul-Ferris

Co-Founder, AFMG LLC
Danielle Raybuck

Danielle Raybuck

VP of Partnerships, Opteractive
Nancy Roberts

Nancy Roberts

President, CRAFTSMAN+

    Women's Forum Agenda

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    1:00 PM
    1. Opening Remarks and Setting the Scene
      Terrace Ballroom 150
      30 mins
      Speakers
      Sara Malo
      Sara Malo, Co-Founder - LinkUnite
      Sonia Lent
      Sonia Lent, SVP of Business Development - EPCVIP
    1:30 PM
    1. Fireside Chat
      Terrace Ballroom 150
      30 mins
    2:00 PM
    1. Culinary Break Sponsored by AppsFlyer
      Terrace Ballroom 150
      40 mins
      Enjoy light bites while you network with your fellow women’s forum attendees.
    2:40 PM
    1. Roundtable Sessions – Choose Your Own Experience
      Terrace Ballroom 150
      80 mins
      We’ve curated a list of topical roundtables led by hosts ready to guide deep, open conversations. Choose the table that speaks to you, move between topics, or spend the time networking—it’s your time …
    2:45 PM
    1. Roundtable Topic 1: AI-Driven Retention: How Smart Acquisition and Retargeting Ful Long-Term App Engagement
      Terrace Ballroom 150
      75 mins
      Speakers
      Amber Paul-Ferris
      Amber Paul-Ferris, Co-Founder - AFMG LLC
    2. Roundtable Topic 2: Project Management: A Way of Working That Connects People to Processes in a Way That That Drives Productivity and Collaborative Innovation
      Terrace Ballroom 150
      75 mins
      Speakers
      Leah Marks
      Leah Marks, Director of Operations - Madrivo
    3. Roundtable Topic 3: Let’s Goooo: What You Need to be Successful in User Acquisition
      Terrace Ballroom 150
      75 mins
      Speakers
      Danielle Raybuck
      Danielle Raybuck, VP of Partnerships - Opteractive
    4. Roundtable Topic 4: The Power of Influence vs. Title: How to Lead from Any Seat
      Terrace Ballroom 150
      75 mins
      Speakers
      Gisele Lores
      Gisele Lores, COO - Market Bullet
    5. Roundtable Topic 5
      Terrace Ballroom 150
      75 mins
      Speakers
      Nicole Bansal
      Nicole Bansal, Fractional Marketing Consultant - The Growth CMO
    6. Roundtable Topic 6: Imposter Syndrome in Your Career: The Pressure to Prove and Perform
      Terrace Ballroom 150
      75 mins
      Speakers
      Nancy Roberts
      Nancy Roberts, President - CRAFTSMAN+
    4:00 PM
    1. Women's Forum Wrap Up
      Terrace Ballroom 150
      5 mins
      Group photo and walk to Opening Party together! 
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    Real ID Reminder for Americans Traveling to MAU

    Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.