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MAU: The Global Home for Mobile Growth

Our Story 

MAU started with a clear belief: mobile teams do their best work when they’re in the right room with the right people. It was built as a place for practitioners to share what’s working, challenge assumptions, and form relationships that last beyond the event itself. 

That belief turned MAU into the flagship gathering for mobile growth. Today, thousands of teams plan their year around “MAU week.” As the event has grown, the mission has stayed the same: create conversations, connections, and decisions that carry into real work long after Vegas. 

In 2027, MAU moves to Bellagio—and we’re treating that move as a redesign. A reimagined mainstage, meaningful thought leadership, intentional expo flow, and curated networking all come together in one unforgettable MAU experience. 

Main Stage

What We Stand For 

  • Being in the right room. MAU brings together the people who can challenge your thinking, expand your network, and help shape what comes next. 
  • Learning that holds up in the real world. The best sessions at MAU leave you with sharper questions, clearer direction, and ideas you can actually act on. 

  • Relationships with momentum. This is a place for meaningful introductions, lasting connections, and conversations that keep opening doors after the event ends. 

  • Time well spent. Every part of the experience is designed to feel more focused, more connected, and more rewarding for the people in the room. 

  • Long-term value. MAU is built to keep paying off—through the people you meet, the knowledge you gain, and the decisions you make because you were here. 

Networking

By the Numbers

Who MAU Is For

MAU draws from a wide slice of the mobile ecosystem, but the experience is designed around four types of teams—the ones who most directly shape how mobile products grow and perform: 

  • Mobile Business Leaders 
    Founders, C‑suite leaders, GMs, and business‑unit owners who set mobile strategy and own the big calls on where to invest, what to build, and which bets to make next. 

  • Product, Design & Development Leaders 
    The people who actually ship the experience—product managers, designers, engineers, and technical teams focused on turning ideas into usable, lovable products. 

  • Growth, Acquisition & Monetization Leaders 
    UA, performance, brand, ASO, measurement, and revenue leaders responsible for bringing in audiences, keeping acquisition efficient, and making the business model work. 

  • Engagement, CRM & Retention Leaders 
    Lifecycle, CRM, loyalty, community, and analytics teams who protect relationships, keep players and users coming back, and grow long‑term customer value. 

Around these four groups, MAU brings in solution providers, sponsors, champions, recruiters, advisors, and international partners who amplify the network—adding technology, expertise, and new opportunities that deepen the impact of each year’s event.