TRACK: MONETIZATION & REVENUE OPTIMIZATION Subscription Fatigue Is Real. Here’s How Smart Apps Are Responding. Subscription revenue dominates the app economy at $45.6 billion annually, with 96% of App …
TRACK: CREATIVE OPTIMIZATION The Creative Brief Is Dead. Long Live the Creative System. Here’s a question most creative teams don’t want to answer: when was the last time a single brief produced a sin …
TRACK: INNOVATION IN ACTION AI Isn’t Your UA Strategy. Your Team Is. Every UA team on the planet has plugged in an AI tool by now. The ones actually winning aren’t impressed by that fact — they’re too …
A simple guide to choosing between Growth Roadmap, How Giants Scale, and 2.5 Gamers Gaming. MAU Vegas 2026 kicks off with three full-day Kickoff Summits on May 19—each designed for a different stage, …
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