TRACK: CREATIVE OPTIMIZATION The Creative Brief Is Dead. Long Live the Creative System. Here’s a question most creative teams don’t want to answer: when was the last time a single brief produced a sin
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TRACK: INNOVATION IN ACTION AI Isn’t Your UA Strategy. Your Team Is. Every UA team on the planet has plugged in an AI tool by now. The ones actually winning aren’t impressed by that fact — they’re too
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A simple guide to choosing between Growth Roadmap, How Giants Scale, and 2.5 Gamers Gaming. MAU Vegas 2026 kicks off with three full-day Kickoff Summits on May 19—each designed for a different stage,
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Last week I had the opportunity to represent MAU Vegas at the AppsFlyer MAMA event. The time spent reinforced something — this industry is evolving quickly, and modern app practitioners are looking fo
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Lesson from my 9-year-old I’m going to be honest — the past week has been rough. I’m in the Washington DC area and we’re still reeling from last week’s ice storm. We’re not prepared to manage ice on t
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As we close out 2025, one thing is clear: it was a defining year for MAU Vegas. Not just in size—but in clarity, ambition, and the community shaping the future of mobile growth. Next year, MAU Vegas b
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“Ticket to Growth” Edition I’m thrilled to share updates for MAU Vegas. If you haven’t already, mark the date on your calendar for May 19-21, 2026. New Campaign & Website Flip We’ve launched a new cam
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I took a summer break from the newsletter. Quite frankly, MAU Vegas was such a force of nature that I needed time to take it all in. The data, the post-show surveys, but most importantly, go back to t
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Where to begin? Two weeks ago, thousands of mobile practitioners, founders, product leaders, and app growth pros came to a record-breaking MAU Vegas—attendance was up 27% from last year. The energy wa
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The premier mobile app practitioner conference returns to Las Vegas at the MGM Grand on May 20–22 with expanded programming, immersive networking, and a record-breaking global community. Las Vegas, N
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