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May 19-21, 2026
Las Vegas

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    MAU Newsletters

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    Which MAU Kickoff Summit Is Right for You?

    Which MAU Kickoff Summit Is Right for You?

    Monday, March 16, 2026
    A simple guide to choosing between Growth Roadmap, How Giants Scale, and 2.5 Gamers Gaming.  MAU Vegas 2026 kicks off with three full-day Kickoff Summits on May 19—each designed for a different stage, …
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    MAU on the Road: From San Fran to Vegas — Agenda Live, What’s New, and What’s Next

    MAU on the Road: From San Fran to Vegas — Agenda Live, What’s New, and What’s Next

    Monday, March 02, 2026
    Last week I had the opportunity to represent MAU Vegas at the AppsFlyer MAMA event. The time spent reinforced something — this industry is evolving quickly, and modern app practitioners are looking fo …
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    Buddy Groups, Braindates, and Why Face-to-Face Wins

    Buddy Groups, Braindates, and Why Face-to-Face Wins

    Monday, February 02, 2026
    Lesson from my 9-year-old I’m going to be honest — the past week has been rough. I’m in the Washington DC area and we’re still reeling from last week’s ice storm. We’re not prepared to manage ice on t …
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    2026 - New Year, New Agenda, New Programs, New You (and don't miss out on last call for speakers by this Jan 12th!)

    2026 - New Year, New Agenda, New Programs, New You (and don't miss out on last call for speakers by this Jan 12th!)

    Tuesday, January 06, 2026
    As we close out 2025, one thing is clear: it was a defining year for MAU Vegas. Not just in size—but in clarity, ambition, and the community shaping the future of mobile growth. Next year, MAU Vegas b …
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    What’s new, what’s next, and how we’re growing together

    What’s new, what’s next, and how we’re growing together

    Monday, October 27, 2025
    “Ticket to Growth” Edition I’m thrilled to share updates for MAU Vegas. If you haven’t already, mark the date on your calendar for May 19-21, 2026. New Campaign & Website Flip We’ve launched a new cam …
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    This summer wasn’t just about staring at dashboards

    This summer wasn’t just about staring at dashboards

    Wednesday, September 10, 2025
    I took a summer break from the newsletter. Quite frankly, MAU Vegas was such a force of nature that I needed time to take it all in. The data, the post-show surveys, but most importantly, go back to t …
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    The Real Story Isn't Mine to Tell. It's Yours.

    The Real Story Isn't Mine to Tell. It's Yours.

    Tuesday, June 03, 2025
    Where to begin? Two weeks ago, thousands of mobile practitioners, founders, product leaders, and app growth pros came to a record-breaking MAU Vegas—attendance was up 27% from last year. The energy wa …
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    MAU Vegas 2025 Unveils Bold New Tracks, Formats, and Experiences for Mobile App Growth Leaders

    MAU Vegas 2025 Unveils Bold New Tracks, Formats, and Experiences for Mobile App Growth Leaders

    Monday, May 05, 2025
    The premier mobile app practitioner conference returns to Las Vegas at the MGM Grand on May 20–22 with expanded programming, immersive networking, and a record-breaking global community.  Las Vegas, N …
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    Everything’s Shifting—Here’s How MAU Vegas Can Help You Navigate 2025

    Everything’s Shifting—Here’s How MAU Vegas Can Help You Navigate 2025

    Wednesday, April 30, 2025
    I decided to open this newsletter with the reality that right now, the world can feel a little shaky—from inflation pressures and shifting consumer spending to global trade tensions and economic uncer …
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    Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

    Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

    Monday, March 31, 2025
    Folks, we are 49 days away from MAU Vegas. I'm a mom to an 8yo and 11yo so forgive me if this sounds like I'm nagging you but here is my MAU checklist: If you haven't already registered, now is the ti …
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    MAU Vegas

    MAU Vegas isn’t just a conference, it's your ticket to growth — where mobile marketers, growth hackers, practitioners and legends come to share ideas, swap hacks, and build lasting connections. See you in Vegas.

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    Opening Times

    Tuesday, May 19: 9AM – 6PM
    Kickoff Summit Day, MAU Clubhouse, 1:1 Meeting Zone, Women's Event, Kickoff Party; Note: Expo Opens at 2:00 pm

    Wednesday, May 20: 9AM - 6PM
    Expo, Cabanas, Main Stage, Education

    Thursday, May 21: 9AM – 3PM
    Expo, Cabanas, Education, Closing Party 6PM - 8PM

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