A simple guide to choosing between Growth Roadmap, How Giants Scale, and 2.5 Gamers Gaming. MAU Vegas 2026 kicks off with three full-day Kickoff Summits on May 19—each designed for a different stage,
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Last week I had the opportunity to represent MAU Vegas at the AppsFlyer MAMA event. The time spent reinforced something — this industry is evolving quickly, and modern app practitioners are looking fo
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Lesson from my 9-year-old I’m going to be honest — the past week has been rough. I’m in the Washington DC area and we’re still reeling from last week’s ice storm. We’re not prepared to manage ice on t
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As we close out 2025, one thing is clear: it was a defining year for MAU Vegas. Not just in size—but in clarity, ambition, and the community shaping the future of mobile growth. Next year, MAU Vegas b
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“Ticket to Growth” Edition I’m thrilled to share updates for MAU Vegas. If you haven’t already, mark the date on your calendar for May 19-21, 2026. New Campaign & Website Flip We’ve launched a new cam
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I took a summer break from the newsletter. Quite frankly, MAU Vegas was such a force of nature that I needed time to take it all in. The data, the post-show surveys, but most importantly, go back to t
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Where to begin? Two weeks ago, thousands of mobile practitioners, founders, product leaders, and app growth pros came to a record-breaking MAU Vegas—attendance was up 27% from last year. The energy wa
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The premier mobile app practitioner conference returns to Las Vegas at the MGM Grand on May 20–22 with expanded programming, immersive networking, and a record-breaking global community. Las Vegas, N
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I decided to open this newsletter with the reality that right now, the world can feel a little shaky—from inflation pressures and shifting consumer spending to global trade tensions and economic uncer
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Folks, we are 49 days away from MAU Vegas. I'm a mom to an 8yo and 11yo so forgive me if this sounds like I'm nagging you but here is my MAU checklist: If you haven't already registered, now is the ti
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