New executive programming, experience, and global community leaders join MAU as the event expands its investment in the people shaping the future of mobile Media Contact: Ceci Dadisman VP, Bra
…
MAU Vegas - just two months ago I was getting ready to descend in sin city. The mood heading in was palpable. And now we look back on the themes discussed during one of the best weeks I've experienced
…
What in the world is happening? That’s what I said when I saw the first few side events getting promoted. Last year we had fifty side events, and I wondered what the plan would be for 2026. Would Bide
…
If you’re going to MAU, go right. This is packed of best tips, new content, and how the MAU Community is going to take over Las Vegas the week of May 13th (yes, the week of). Wait until you see the li
…
What’s New for MAU? My end of month update? It’s a bit late this cycle. In the past two weeks I managed to go on Spring Break for a week, break several toes and turn 50 years old. And you know who els
…
The continued partnership reflects a shared commitment to helping the global app ecosystem navigate what comes next in growth, measurement, and performance marketing. Media Contact: Ceci Dadism
…
TRACK: MONETIZATION & REVENUE OPTIMIZATION Subscription Fatigue Is Real. Here’s How Smart Apps Are Responding. Subscription revenue dominates the app economy at $45.6 billion annually, with 96% of App
…
TRACK: CREATIVE OPTIMIZATION The Creative Brief Is Dead. Long Live the Creative System. Here’s a question most creative teams don’t want to answer: when was the last time a single brief produced a sin
…
TRACK: INNOVATION IN ACTION AI Isn’t Your UA Strategy. Your Team Is. Every UA team on the planet has plugged in an AI tool by now. The ones actually winning aren’t impressed by that fact — they’re too
…
A simple guide to choosing between Growth Roadmap, How Giants Scale, and 2.5 Gamers Gaming. MAU Vegas 2026 kicks off with three full-day Kickoff Summits on May 19—each designed for a different stage,
…
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
)
)
)
)
)
)