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May 19-21, 2026
Las Vegas

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    Inside MAU

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    MAU Vegas 2025 Unveils Bold New Tracks, Formats, and Experiences for Mobile App Growth Leaders

    MAU Vegas 2025 Unveils Bold New Tracks, Formats, and Experiences for Mobile App Growth Leaders

    Monday, May 05, 2025
    The premier mobile app practitioner conference returns to Las Vegas at the MGM Grand on May 20–22 with expanded programming, immersive networking, and a record-breaking global community.  Las Vegas, N …
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    Everything’s Shifting—Here’s How MAU Vegas Can Help You Navigate 2025

    Everything’s Shifting—Here’s How MAU Vegas Can Help You Navigate 2025

    Wednesday, April 30, 2025
    I decided to open this newsletter with the reality that right now, the world can feel a little shaky—from inflation pressures and shifting consumer spending to global trade tensions and economic uncer …
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    Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

    Steal the Playbooks. Skip the Guesswork. Learn What Actually Works at MAU.

    Monday, March 31, 2025
    Folks, we are 49 days away from MAU Vegas. I'm a mom to an 8yo and 11yo so forgive me if this sounds like I'm nagging you but here is my MAU checklist: If you haven't already registered, now is the ti …
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    What's New....Part Two!

    What's New....Part Two!

    Monday, March 03, 2025
    In last month’s newsletter I covered Part One of what’s new (including the MAU Clubhouse, Executive Summit, Networking, Founders House and the Strategic Council). I am ecstatic to share that MAU is up …
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    Part One

    Part One

    Monday, February 03, 2025
    We're already a month into the new year. With only 105 days to go to MAU, now is the perfect time to share what’s new this year...and some trends we're uncovering from pre-registration. Speaking of re …
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    New Year, New Moves: Podcasts, Blogs, and Resolutions to Win Big in 2025

    New Year, New Moves: Podcasts, Blogs, and Resolutions to Win Big in 2025

    Friday, January 03, 2025
    Welcome to 2025! I can't wait for our next newsletter where I'll dig into what's new for MAU Vegas this May. It's all based on countless discussions with practitioners, solution providers - those of y …
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    What good is having a global conference for mobile app AdTech and MarTech leaders if you don’t use it to build community and business year-round?

    What good is having a global conference for mobile app AdTech and MarTech leaders if you don’t use it to build community and business year-round?

    Wednesday, October 30, 2024
    I’ve spent the greater part of this year reaching out to community members and noticed how many people are advisors, consultants and fractional CMOs. That’s why MAU is launching the MAU Advisor + Cons …
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    Uncovering audiences and crafting curated programs at MAU Vegas 2025

    Uncovering audiences and crafting curated programs at MAU Vegas 2025

    Thursday, September 19, 2024
    Welcome to our first Mobile Apps Unlocked newsletter for MAU Vegas! I’m excited to introduce myself as the new VP of Strategy & Growth for MAU. Since stepping into this role in May, I’ve spent a lot o …
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    MAU Vegas

    MAU Vegas isn’t just a conference, it's your ticket to growth — where mobile marketers, growth hackers, practitioners and legends come to share ideas, swap hacks, and build lasting connections. See you in Vegas.

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    Opening Times

    Tuesday, May 19: 9AM – 6PM
    Kickoff Summit Day, MAU Clubhouse, 1:1 Meeting Zone, Women's Event, Kickoff Party; Note: Expo Opens at 2:00 pm

    Wednesday, May 20: 9AM - 6PM
    Expo, Cabanas, Main Stage, Education

    Thursday, May 21: 9AM – 3PM
    Expo, Cabanas, Education, Closing Party 6PM - 8PM

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