MAU Vegas - just two months ago I was getting ready to descend in sin city. The mood heading in was palpable. And now we look back on the themes discussed during one of the best weeks I've experienced …
What in the world is happening? That’s what I said when I saw the first few side events getting promoted. Last year we had fifty side events, and I wondered what the plan would be for 2026. Would Bide …
If you’re going to MAU, go right. This is packed of best tips, new content, and how the MAU Community is going to take over Las Vegas the week of May 13th (yes, the week of). Wait until you see the li …
What’s New for MAU? My end of month update? It’s a bit late this cycle. In the past two weeks I managed to go on Spring Break for a week, break several toes and turn 50 years old. And you know who els …
Last week I had the opportunity to represent MAU Vegas at the AppsFlyer MAMA event. The time spent reinforced something — this industry is evolving quickly, and modern app practitioners are looking fo …
Lesson from my 9-year-old I’m going to be honest — the past week has been rough. I’m in the Washington DC area and we’re still reeling from last week’s ice storm. We’re not prepared to manage ice on t …
As we close out 2025, one thing is clear: it was a defining year for MAU Vegas. Not just in size—but in clarity, ambition, and the community shaping the future of mobile growth. Next year, MAU Vegas b …
“Ticket to Growth” Edition I’m thrilled to share updates for MAU Vegas. If you haven’t already, mark the date on your calendar for May 19-21, 2026. New Campaign & Website Flip We’ve launched a new cam …
I took a summer break from the newsletter. Quite frankly, MAU Vegas was such a force of nature that I needed time to take it all in. The data, the post-show surveys, but most importantly, go back to t …
Where to begin? Two weeks ago, thousands of mobile practitioners, founders, product leaders, and app growth pros came to a record-breaking MAU Vegas—attendance was up 27% from last year. The energy wa …
I decided to open this newsletter with the reality that right now, the world can feel a little shaky—from inflation pressures and shifting consumer spending to global trade tensions and economic uncer …
Folks, we are 49 days away from MAU Vegas. I'm a mom to an 8yo and 11yo so forgive me if this sounds like I'm nagging you but here is my MAU checklist: If you haven't already registered, now is the ti …
In last month’s newsletter I covered Part One of what’s new (including the MAU Clubhouse, Executive Summit, Networking, Founders House and the Strategic Council). I am ecstatic to share that MAU is up …
We're already a month into the new year. With only 105 days to go to MAU, now is the perfect time to share what’s new this year...and some trends we're uncovering from pre-registration. Speaking of re …
Welcome to 2025! I can't wait for our next newsletter where I'll dig into what's new for MAU Vegas this May. It's all based on countless discussions with practitioners, solution providers - those of y …
I’ve spent the greater part of this year reaching out to community members and noticed how many people are advisors, consultants and fractional CMOs. That’s why MAU is launching the MAU Advisor + Cons …
Welcome to our first Mobile Apps Unlocked newsletter for MAU Vegas! I’m excited to introduce myself as the new VP of Strategy & Growth for MAU. Since stepping into this role in May, I’ve spent a lot o …
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