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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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Mike and Paul share their unique approach to building high-performing creatives with speed and efficiency. They have a combined 30 years of marketing experience across industries including, mobile gam …
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As mobile apps grow, so do their marketing needs. This panel breaks down how top studios scale their marketing teams, evolve their tech stacks, and shift from performance-driven tactics to brand-build …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
Thursday, May 22, 2025
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This session will explore how app marketers are evaluating and leveraging the power of CTV to drive strong mid-funnel performance. Mobile app marketers can reach new audiences at scale and drive stron …
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Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 …
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In this session, growth leaders from Remitly and SplitMetrics will share how to lean into the App Store journey and put customers first, in any market. For Remitly, a global leader in cross-border pay …
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Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn a …
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As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
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AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution? After extensively working with UGC vendors and AI actors across several channels, some niche …
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Publishers are facing challenges like never before – deep down we know there must be a solution. Join our team of experts as we talk about the state of the industry and how we make it better for every …
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