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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
Thursday, May 22, 2025
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The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
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Explore the transformative power of generative AI in digital marketing with our expert panel. Learn how AI is revolutionizing SEO, content creation, and distribution, enabling businesses to achieve hi …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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This presentation highlights how the Fabulous team tackled the challenge of defining “Active User” within a growing portfolio of apps, features, and active events. By creating a precise yet scalable f …
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China is the world’s largest and most advanced mobile market. This session will cover the regulatory and business challenges that must be managed in order to obtain a license to operate a mobile game …
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Join industry leaders as they reveal cutting-edge strategies for mobile user acquisition in the AI era. This panel will explore: Generative AI applications Evolution of affiliate/influencer marketing …
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