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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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Explore the latest industry shifts impacting app developers, buyers, and users. This session will showcase how Google's product innovations, including advanced monetization tools and ad quality featur …
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In today's fiercely competitive landscape, capturing user attention demands a radically smarter approach to creative optimization. But what truly sets winning creatives apart? Join renowned Creative S …
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Join Amazon Ads for an enriching breakout panel to learn about our app marketing solutions. Our 40-minute session will dive deep into Amazon Ads unique ad tech, measurement, AI, and supply solutions. …
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Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
Thursday, May 22, 2025
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The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
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Companies like Spotify, Netflix, and Duolingo use cutting-edge AI agents to deliver 1:1 personalized experiences—driving user engagement and growth. Now, that same technology is being democratized to …
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Explore the transformative power of generative AI in digital marketing with our expert panel. Learn how AI is revolutionizing SEO, content creation, and distribution, enabling businesses to achieve hi …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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What if loyalty isn't built—it's formed? In a world of endless options and fleeting attention spans, the real growth moat is not points or perks—it’s habit. This panel brings together leaders from gam …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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AI is rewriting the rules of app marketing, reshaping everything from search algorithms to content creation and user engagement. But as developers race to keep up with AI-driven SEO and ASO strategies …Moderator
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China is the world’s largest and most advanced mobile market. This session will cover the regulatory and business challenges that must be managed in order to obtain a license to operate a mobile game …
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Data privacy regulations are evolving fast, with big implications for any company handling consumer personal information – mobile marketers included. From GDPR and 19 state laws across the U.S. to eme …
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Wrap up Day 2 by arming yourself with an AI toolkit that supercharges development, design, and growth. Why you need a stacked AI approach beyond ChatGPT AI tools for prototyping, financial modeling, U …
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