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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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As AI continues to automate routine marketing tasks, the role of the marketer is undergoing a profound transformation. This session explores the emergence of the ‘Renaissance Marketer’ – a versatile p …
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The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a priva …
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Mobile behavior is evolving—fast. Join us to unpack the major shifts redefining the mobile landscape. You’ll get a data-driven look at the trends shaping today’s mobile moment, followed by a panel dis …
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Join Paul Meinshausen, CEO & Cofounder of Aampe, and Emmanuelle (Emma) Paput Arrault, VP of CRM at Deezer, for a conversation about lifecycle management, agentic AI, and growth. They will review the b …
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Focused on revenue? Don’t miss this meetup which will include a brief session with Alexander, and open up to conversations and connections with all marketers in attendance. Retail Media is now called …
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The App Store is more competitive than ever, making it crucial to incorporate a detailed, data-driven strategy. One key component of that strategy is leveraging seasonal events. In this session, we’ll …
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It’s getting harder each year to build a profitable subscription app, so many publishers are turning to web2app monetization. In fact, nearly every large app now generates most of its revenue from web …Speakers
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In today's fiercely competitive landscape, capturing user attention demands a radically smarter approach to creative optimization. But what truly sets winning creatives apart? Join renowned Creative S …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
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Traditional lifecycle marketing is reaching its limits. Static campaigns, generic funnels, and channel-first thinking no longer match the expectations of tomorrow’s users. But what if CRM could evolve …
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Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has …
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Join us for candid conversations with the McAfee digital team on what actually works across channels to drive retention across a global product suite - without gimmicks or fluff. The meetup will inclu …
Thursday, May 22, 2025
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Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 …
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Growth and product teams shouldn’t have to guess which push, in‑app message, or paywall will define key customer moments. In this session, learn how a unified data foundation, AI Agents and intelligen …
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In this session, growth leaders from Remitly and SplitMetrics will share how to lean into the App Store journey and put customers first, in any market. For Remitly, a global leader in cross-border pay …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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In his session, Asaf explores how brands can optimize creative for each platform - Meta, Google, TikTok, and more, using data-driven insights from Alison.ai. He’ll share key trends, best practices, an …Speakers
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iOS attribution hasn’t just changed—it’s been turned inside out. With Apple’s SKAdNetwork (SKAN), mobile marketers are navigating a fragmented, delayed, and often frustrating data ecosystem. This sess …
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AI isn't magic - it's a powerful tool often misunderstood and misused. In this session, you'll uncover the most common misconceptions about AI in UA and marketing, learn how to eliminate guesswork fro …
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The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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You might think AI ads save money because they're cheaper. But you're not accounting for your true creative KPI: cost per creative winner. AI-generated content might look like a shortcut, but it comes …
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AI is rewriting the rules of app marketing, reshaping everything from search algorithms to content creation and user engagement. But as developers race to keep up with AI-driven SEO and ASO strategies …Moderator
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Data privacy regulations are evolving fast, with big implications for any company handling consumer personal information – mobile marketers included. From GDPR and 19 state laws across the U.S. to eme …
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