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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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The App Store is more competitive than ever, making it crucial to incorporate a detailed, data-driven strategy. One key component of that strategy is leveraging seasonal events. In this session, we’ll …
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Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 …
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In this session with Spotify and Meta, we’ll showcase how advanced pLTV (predictive Lifetime Value) modeling—specifically multi‐state retention models—drives profitable user acquisition and sustained …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
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Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has …
Thursday, May 22, 2025
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The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a priva …
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AI isn't magic - it's a powerful tool often misunderstood and misused. In this session, you'll uncover the most common misconceptions about AI in UA and marketing, learn how to eliminate guesswork fro …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of every …
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AI is rewriting the rules of app marketing, reshaping everything from search algorithms to content creation and user engagement. But as developers race to keep up with AI-driven SEO and ASO strategies …Moderator
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