2024 Agenda
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Apr 02, 2024
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- Networking
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- Networking
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MAU Connect returns for 2024 so you can connect before the Expo Hall even opens! Get ahead of the game by scheduling 1:1 meetings with MAU Connect participants. -
- Networking
204 and 205
Back by popular demand, we're partnering with LinkUnite this year to bring you our second annual Women's Forum at MAU Vegas 2024. Join in on conversations surrounding women in tech through topics like ... -
- Networking
MGM CourtyardJoin us on Tuesday, April 2 for the official MAU Kickoff Party! This one is always a favorite as we kick-off MAU Vegas. Meet up with other attendees to connect (or reconnect!) over drinks, music and e ...
Apr 03, 2024
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- Networking
Boulevard Ballroom Foyer -
- Registration
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- Main Stage
Boulevard Ballroom -
- Main Stage
Boulevard BallroomJoin Brian Quinn, President and GM of AppsFlyer, in his keynote speech about navigating growth in 2024 amid the challenges of signal loss, data fragmentation, the economy, and more. Brian will also we ... -
- Main Stage
Boulevard BallroomThe ticket resale market is highly competitive, with multiple options available for potential customers to choose from. Ticket resale apps have been in high demand thanks to superstar appearances like ... -
- Main Stage
Boulevard BallroomWhile the open internet provides vast opportunities for app marketers, it’s also highly complex, with diverse players across publishers, supply, and demand. Join Ben Jeger, VP of EMEA, to take a look ... -
- Main Stage
Boulevard BallroomThis panel discussion will bring together industry leaders to explore innovative strategies for achieving substantial impact while working within today’s many constraints. Drawing insights from divers ... -
- Main Stage
Boulevard BallroomAs the dust settles from the introduction of SKAN measurement, another privacy-centric initiative looms on the horizon, poised to reshape the mobile marketing landscape. Google’s Privacy Sandbox heral ... -
- Main Stage
Boulevard BallroomGenAI and reinforcement learning are changing the way apps are built and interact with their users. Agentic CDPs are the next step in this evolution, allowing businesses to create autonomous, unique, ... -
- Main Stage
Boulevard BallroomThree alumni from the glory days of MZ, the "UA University of mobile", reunite to talk about operating at scale, lessons learned over the last decade and the future of mobile marketing. -
- Networking
Expo Hall -
- Networking
Expo Hall -
- Paid Growth
Terrace Ballroom 152A review of marketing trends in Q1 and early Q2, followed by predictions about what will be coming for the second half of the year. -
- Organic Growth
Terrace Ballroom 151Hear how highly efficient performance marketing teams are thinking about evaluating their performance across channels and complexities, with insights into Google's own measurement suite. -
- Monetization
Boulevard Ballroom 155Join us at MAU VEGAS for an insightful discussion on the intersection of gaming, loyalty, and scalable audience engagement. Thomas Yannopoulos from adjoe will be moderating an expert panel featuring M ... -
- Creative
Terrace Ballroom 150Join Hope Barrett (Director of Product Management), who is leading SoundCloud's martech stack modernization focusing on data to enhance user retention. Discover the strategies, key decisions, and tool ... -
- Retention
Terrace Ballroom 153Mobile apps are where the value exchange between customers and brands is most respected and rewarded. But in retail, apps can often feel transactional and brands struggle to regularly bring users back ... -
- Creative
Terrace Ballroom 150We ran 100+ video ads on TikTok, drove 80m installs, and have learned the process to produce winner ads. I'm showing the world our under the hood process for the first time. Gaming & non-gaming. I'm s ... -
- Paid Growth
Terrace Ballroom 152The pandemic brought QR codes to the forefront of consumer engagement in the US, but a lot has happened since. All the classic strategies of marketing are available in one little square, yet many bran ... -
- Retention
Terrace Ballroom 153The importance of retaining users is not a new concept for organizations needing to maintain and increase their bottom lines. To many, “churn” is a 5 letter word, but the Membership app Life360 is tur ... -
- Paid Growth
Terrace Ballroom 152What does it take to skyrocket to $1B in sales? Join Amplitude CMO Tifenn Dano-Kwan in a fireside chat with Henry Shi, Co-Founder of Super.com. Super.com makes saving and earning simple by helping peo ... -
- Organic Growth
Terrace Ballroom 151The topic "ASO & AI: Midjourney prompts for crafting exceptional app icons" appears to be a discussion on the intersection of App Store Optimization (ASO) and Artificial Intelligence (AI) in the conte ... -
- Organic Growth
Boulevard Ballroom 155Explore how PressPlay – Phiture's AI solution for ASO – achieved 12M Projected Additional Installs for Wildlife Studios in under 2 months... and how human ingenuity helped sustain the impact on more a ... -
- Creative
Terrace Ballroom 150With user acquisition becoming increasingly competitive, finding new ways to reach users where they are is critical. Whether they’re in their living room watching TV, setting up a new phone, or intera ... -
- Retention
Terrace Ballroom 153Join us for an insightful panel discussion where trailblazing women in the tech industry share their experiences, triumphs, and strategies for overcoming barriers. From confronting gender biases to na ... -
- Organic Growth
Terrace Ballroom 151Video Ads are arguably the most effective creative type for apps and mobile brands to acquire new customers. Whether on social channels, SDK networks or DSPs like Kayzen, video ads not only show the h ... -
- Retention
Terrace Ballroom 153As games have shifted to an entertainment service model, the need to find new ways to retain and monetize an active player community is more important than ever. If done correctly, Loyalty Programs c ... -
- Creative
Terrace Ballroom 150Creative ideation and testing became apparent as one of the greatest challenges. The majority of creatives will not be winners and it is necessary to be innovative in designing a large number of vari ... -
- Organic Growth
Terrace Ballroom 151Exploring the dynamic landscape and forecast the trajectory of mobile growth in some of the world's most dynamic markets on the brink of unprecedented growth. In this engaging session, our distinguish ... -
- Monetization
Boulevard Ballroom 155Advancements in mobile performance marketing are changing the way brands connect with their audience, offering incredible global reach and direct access with unmatched transparency. It goes beyond sea ... -
- Networking
Expo HallHead over to the expo hall to discover new products, people, strategies, and an immersive networking experience. Don't miss out on the connections, solutions, and partnerships waiting for you. Find dr ...
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Apr 04, 2024
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- Networking
Boulevard Ballroom Foyer -
- Monetization
Boulevard Ballroom 155Congratulations! You have developed an awesome app that solves a problem that no other app fixes.Bad news! No one knows about it and there are 10,000 other apps that kind of do what you are doing. How ... -
- Paid Growth
Terrace Ballroom 152Using OpenAI's GPT-4-Vision model, it's finally possible to get AI to 'watch' videos and tell you what happened, without having to watch hours of content yourself. Learn how we found the best clips fo ... -
- Creative
Terrace Ballroom 150Publishers spend millions of dollars on creating, developing, designing, releasing, and testing their apps, and, most importantly, building up trust with their users. But all of that good faith can be ... -
- Retention
Terrace Ballroom 153The primary objective of this fireside chat is to delve into how SoundCloud utilizes technology to drive user retention, the frameworks supporting experimentation and campaigns, and the strategies beh ... -
- Paid Growth
Terrace Ballroom 152Anthony will share his comprehensive framework, guiding you step-by-step through strategies to improve your organic and paid visibility in the app stores. -
- Monetization
Boulevard Ballroom 155Ramit Arora is Monetization Lead PM at Microsoft and has been responsible for growing Microsoft 365 on Mobile and Mac apps - Word, Excel and PowerPoint and recently helping the breakout AI app Copilot ... -
- Creative
Terrace Ballroom 150Join Alex Yip, AppsFlyer’s Director of Product Discovery, Zach Pond, VP of Marketing at MobilityWare, and Liraz Dvora, Head of Creative at TikTok, to learn how to find creative winners and leverage AI ... -
- Retention
Terrace Ballroom 153App users leave behind a treasure trove of clues on how to increase time spent in the app, drive engagement, and make purchases. Sometimes, these clues produce a significant insight that applies to yo ... -
- Organic Growth
Terrace Ballroom 151In this enlightening fireside chat, Josh Eidenberg, co-founder and head of product for the Miracle Morning app and owner of Future Proof, will share the invaluable lessons learned from his journey in ... -
- Paid Growth
Terrace Ballroom 152Join Barak Witkowski, Chief Product Officer at AppsFlyer, and Amit Varia, Director of Product Management at Privacy Sandbox, for an engaging fireside chat, moderated by PanKatsukis, CEO of Remerge, ex ... -
- Organic Growth
Terrace Ballroom 151Everyone talks about AI these days, but not many understand how the most successful tech companies are using machine learning (ML) and other propensity models to boost customer engagement and more imp ... -
- Retention
Terrace Ballroom 153In this presentation, I'll explain why traditional methods focusing only on analyzing customer journeys and feature mapping are ineffective for building engagement strategies. Instead, you'll learn a ... -
- Creative
Terrace Ballroom 150Join us for an edge-of-the-cliff, can't-miss discussion about generative AI, the evolution of affiliate and influencer marketing, and the future of ads. Grounded in on-the-ground stories from leaders ... -
- Monetization
Boulevard Ballroom 155In-app subscriptions dominate app monetization, with over 90% of apps monetizing through subscriptions. However, increasing competition and the lack of marketing attribution make it increasingly diffi ... -
- Retention
Terrace Ballroom 153In the dynamic landscape of digital marketing, the strategic use of Marketing Technology (Martech) is crucial to lead the companies in the development of a successful growth strategy. This presentatio ... -
- Paid Growth
Terrace Ballroom 152With a higher competition and the big impact of seasonality, big players may not be enough to grow a game anymore. Meanwhile, the increasing number of ad networks can be overwhelming for UA managers l ... -
- Monetization
Boulevard Ballroom 155Many content-first app developers face a common issue: mobile app ad technology has largely been developed for gaming developers. Non-gaming apps have historically relied on monetization and advertisi ... -
- Creative
Terrace Ballroom 150This session will discuss the strengths of leveraging AI tools to drive unique marketing campaigns that increase user acquisition and retention. He will share examples and successful models used by Li ... -
- Organic Growth
Terrace Ballroom 151Sharing some secrets of the rise of our mobile VPN application. Product-driven vs marketing-driven growth -
- Networking
Expo Hall -
- Networking
Expo Hall -
- Monetization
Boulevard Ballroom 155Learn global pricing guidance from my analysis of nine top apps' pricing, how to build your own pricing index, and other methods of price research. Figuring out how to price your app in other countrie ... -
- Retention
Terrace Ballroom 153Asya Paloni will reveal strategies that propelled Welltory to a 3-year 50% retention rate. This session will focus on AI-driven personalization, sharing use cases where machine learning has tailored h ... -
- Creative
Terrace Ballroom 150From working with big IPs in mobile gaming to working with one of the biggest news agencies in the US, and ending up working in gambling/lottery, creatives have always been a big headache when they ne ... -
- Paid Growth
Terrace Ballroom 152Offline media is still a thriving medium that growth marketers are not fully tapping. -
- Paid Growth
Terrace Ballroom 152In today's economy, marketing teams are often being tasked to drive significant year-over-year growth with flat (or even shrinking) customer acquisition budgets. With these constraints, how can you en ... -
- Retention
Terrace Ballroom 153In this presentation, growth marketer Sami Khan discusses the hallmark of all successful loyalty programs. Learn about user psychology and understand how to tie value proposition with currencies custo ... -
- Creative
Terrace Ballroom 150Mobile is creating the wave of consumer transformation and by 2030, will unlock trillions in economic value. Join Lexi Sydow, Director, Marketing & Insights at data.ai as she unveils how the mobile ec ... -
- Creative
Terrace Ballroom 1502024 has been a bowl of peaches, right? Drag your hungover aching head to the main stage for data-driven examples of new (and old) examples of what's still working. -
- Paid Growth
Terrace Ballroom 152You launch your product, achieve product-market fit, find success advertising on google and apple, then facebook/Instagram, then Tiktok. Then you expand to linear and connected TV, podcast, mailers, a ... -
- Retention
Terrace Ballroom 153Discover the power of user data, A/B testing, and multivariate experiments in fine-tuning your app's appeal to different user segments. Learn how to crafta lifecycle program that resonates withyour us ... -
- Retention
Terrace Ballroom 153As game publishers pursue growth in 2024 and beyond, they must decode spender behavior and adapt new strategies across the board, from the top of funnel acquisition to deep funnel player loyalty if th ... -
- Networking
Boulevard BallroomGoodbyes are never easy, but at least the Official After Party is always fun! Join in on the last opportunity to connect with peers and partners before MAU Vegas is over. Until next time!
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