A brutally honest gaming summit revealing 2026’s must-know UA strategies, creative trends, AI pipelines, incrementality frameworks, measurement reality, and team-building systems. Includes real case s
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Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.
Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.
This session dives straight into a practical creative framework for modern user acquisition. No theory, no filler, just what actually moves performance. Matej will cover the full creative process, fro
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The Executive Summit invites VPs, Heads & C‑suite to share perspectives, exchange strategies and build networks in a curated environment designed for leadership growth and future‑shaping conversations
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin
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User acquisition in the mobile game industry is increasingly driven by unconventional creatives that blur the line between advertising and product. Join Jakub Remiar & Kristina Larionova for a firesid
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The framework and insights shared are built on hands-on experience running performance-driven influencer programs across different genres, markets, and maturity levels. The goal is to not simply impre
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Unlock the exact roadmap top app founders use to scale from zero to traction to profitability. In this live session, you’ll learn which growth strategies work at each stage of your app’s lifecycle — f
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When you’re already big, the levers change. This event brings together the systems behind elite growth: creative engines, signal quality, funnel and paywall design, onboarding, measurement, and the co
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Is ad monetization really just about revenue? This talk explores how ad-related decisions quietly shape player experience, progression, and retention. Through practical examples and real-world pattern
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As the sun sets over the Strip, step into an atmosphere buzzing with energy and celebration. Whether you're winding down or gearing up for more Vegas adventures, come soak in the beats, the lights, an
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The MAU Clubhouse is an exclusive VIP oasis open Tuesday with comfortable seating, refreshments and curated roundtables for premium networking; passes are limited and require an upgrade for exclusive
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Start your MAU Vegas day with intention, movement, and just the right amount of zen. This all-levels yoga session is designed to shake off the stress, reset your mindset, and prep you for a full day o
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What does it really take to scale a 10+ year-old game in today’s UA landscape? With privacy shifts, rising CPIs, creative fatigue, and fewer obvious growth levers, legacy titles face a very different
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This presentation draws on John's first year as CEO of Turborilla, viewed through the lens of 15 years spent building, operating, and advising mobile businesses. It is not a post-mortem or a victory l
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In today’s saturated gaming market, winning isn’t about choosing the right platform. It’s about connecting them all.So we’re borrowing one of the oldest PvP games in history: Tic Tac Toe. Join Michal
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