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The Blue-Ocean ERRC (Eliminate, Reduce, Raise, Create) framework, as exemplified by Cirque du Soleil, Nintendo Wii, Apple and others, has codified and inspired new market creation over the last decade …
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For much of the past decade, the balance of power in mobile in-app advertising has quietly but profoundly shifted. What was once a healthy ebb and flow between supply and demand has, since around 2017 …See more
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Meta has doubled down on apps! Join us for an inside look at what's coming: redesigned ad formats driving higher publisher revenue, AI-powered performance improvements, and new solutions to maximize R …See more
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Expanding across app and web is becoming a core part of how apps grow. Recent platform and regulatory changes have accelerated this shift, giving teams more flexibility in how they design purchase flo …See more
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For decades, loyalty programs have been built around transactions: spend money, earn points, redeem rewards. While effective for driving initial onboarding, this model is losing impact as consumers be …See more
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Braindates are participant-driven conversations created by the MAU community. Instead of passively listening, you help shape the agenda—by proposing topics you care about or joining conversations othe …See more
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Braindates are participant-driven conversations created by the MAU community. Instead of passively listening, you help shape the agenda—by proposing topics you care about or joining conversations othe …See more
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Braindates are participant-driven conversations created by the MAU community. Instead of passively listening, you help shape the agenda—by proposing topics you care about or joining conversations othe …See more
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Join your peers for light breakfast ahead of a full day of inspiration and innovation.See more
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Join your peers for light breakfast ahead of a full day of inspiration and innovation.See more
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Join your peers for brunch ahead of a full day of inspiration and innovation.See more
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Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.See more
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Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.See more
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Japan is the world’s 3rd largest mobile market with the highest ARPPU globally, yet many apps from outside Japan struggle to gain traction. As a UA specialist focused on the Japanese market, I have su …See more
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It's important to understand attribution prioritization before diving into CTV, especially if views are being mapped as deterministic clicks. What does the hierachy looks like, and which channel will …See more
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What does it take for CTV to truly perform—and is it built to scale? This panel explores how marketers are using CTV beyond installs to drive measurable outcomes across the full customer journey, incl …See more
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In this session, I’ll break down the viral playbooks we’ve used to generate 2.5 billion views on TikTok/Instagram in the last year while driving millions of installs at insanely low CPIs across many n …See more
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AI has made building apps faster and cheaper than ever. Features can be copied. Code can be generated instantly. Product cycles are compressing. Distribution is now the constraint. This session explor …See more
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The lines between mobile, streaming, and theatrical are blurring and brands born on small screens are increasingly using big screen moments to amplify their impact. This session explores how cross-scr …
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The Executive Forum invites VPs, Heads & C‑suite to share perspectives, exchange strategies and build networks in a curated environment designed for leadership growth and future‑shaping conversations.See more
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Connect with C-Suite, VPs, and Heads of Departments at the Executive Forum Happy Hour!See more
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Enjoy lunch and introduce yourself to your fellow executivesSee more
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Sponsored by OneSignal, Valid Unwind and connect at our Expo Hall Happy Hour. Enjoy a lively atmosphere and keep the networking going.See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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Warm, quick, and on the floor. Stop by the FastSpring booth for dessert and a reason to stay a few minutes longer.See more
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Founders House brings together entrepreneurs, startups and investors in a buzzing space for conversations and mentoring. Early‑stage ideas meet expertise, forging relationships that fuel innovation an …See more
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Founders House brings together entrepreneurs, startups and investors in a buzzing space for conversations and mentoring. Early‑stage ideas meet expertise, forging relationships that fuel innovation an …See more
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Founders House brings together entrepreneurs, startups and investors in a buzzing space for conversations and mentoring. Early‑stage ideas meet expertise, forging relationships that fuel innovation an …See more
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The way users discover apps is changing. LLMs are influencing where journeys begin, giving rise to AEO beyond traditional ASO. Also the app stores are evolving. Google Play is introducing AI-driven di …See more
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Traditional growth channels — paid, influencer, social — are plateauing. The next frontier is belonging. In this session, Alyx van der Vorm (Harvard-trained neuroscientist, founder of Clyx) breaks dow …
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This session explores how creativity, community, and AI-powered are reshaping growth on TikTok. Hear from TikTok, agency, and advertiser perspectives on how brands are evolving creative strategies to …See more
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With the FIFA World Cup weeks away, a banner year of new TV shows, and MLB in full swing across fragmented networks, streaming retention is harder than ever. Tired winback playbooks are losing their e …See more
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More channels. More data. Less attention. The rules of growth have changed. Signal-led growth (SLG) is emerging as the next evolution—where success depends on identifying, prioritizing, and activating …
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CTV isn’t underperforming because of measurement; it’s underperforming because of execution. Audiences have moved to streaming, yet most teams still treat CTV as a place to learn rather than win. In t …See more
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Today’s UA managers are increasingly expected to influence product decisions, launch cross-platform campaigns, oversee monetization levers, manage ASO, and even build creatives with AI — often without …See more
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Hello MAU! Ready to dial into the future of growth? T-Mobile Advertising Solutions is setting the gold standard for mobile monetization while ensuring a premium, safe environment for its 140 million s …See more
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Why 2025 was the last year without AI Agents The mobile app game just changed forever. While you've been manually checking dashboards, responding to reviews at midnight, and tweaking ad bids in spread …See more
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The session aims to reveal how top-performing app companies are leveraging new tactics to acquire users through paid ads, specifically enhanced app campaigns. Attendees will learn new ad campaign type …See more
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Meta and Google are table stakes. In crowded categories, that's not enough. Greenlight broke through by adding one strategic breakout channel that DSPs couldn't replicate. Lauren Frame and Mike Fogart …See more
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Most AI content for marketers is abstract. This session is the opposite. Sara San Antonio, Senior Global Marketing Mobile Manager and AI Lead at Square, walks through exactly how she transformed her r …See more
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Expanding to multiple markets is a complex business challenge. Square, one of the world's leading commerce platforms, partnered with MobileAction to turn that complexity into a scalable, automated gro …See more
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This fireside chat explores the Creator Flywheel and how brands can drive always-on growth through influencers and partnerships. Instead of relying on short campaign bursts, we’ll discuss why sustaine …
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As Head of Apps & Engagement at Audible, Jeremy Strauser leads the product teams responsible for creating and enhancing the features that millions of global listeners interact with daily. In this sess …
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Signal fragmentation across iOS, WebView, and cookieless browsers has created a major hidden growth gap for both publishers and advertisers. This session explores how companies are unlocking monetizat …
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In this session, we’ll provide technological blueprints, strategic frameworks, and actionable tactics for how you can build a world class growth team regardless of your size or scale. We’ll dive into …See more
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We all see the evolving data trends: game installs are down, ARPU is up. Rewarded play is evolving too. Native in-game rewards that drive LTV across your entire user base are becoming more valuable th …See more
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External IP licenses, either via a full game or in-game collaboration, offer access to huge built in audiences and highly recognizable ad creatives. Come learn from those with experience marketing gam …
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But first, champagne! Cheers to the week ahead. Raise a glass with us at registration, where the first 50 guests will receive a luxe gold flute to keep.See more
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Enjoy a meal and network with fellow professionals.See more
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Start your day off at the Main Stage for opening remarks, followed by a series of thought-provoking conversations. Sessions and speakers will be announced soon!See more
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AI removed the building bottleneck and shifted the constraint to attention. The marketers who win now will allocate capital most intelligently across mobile, web, CTV, and every fragmented surface whe …See more
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As the sun sets over the Strip, step into an atmosphere buzzing with energy and celebration. Whether you're winding down or gearing up for more Vegas adventures, come soak in the beats, the lights, an …See more
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* The MAU Clubhouse is an Additional Fee.
The MAU Clubhouse is an exclusive VIP oasis open Tuesday …
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Every race has a point of no return — when you stop managing the gap and just drive. Wednesday night at MAU or Nowhere is that moment. RZR, MAU Vegas, and Branch host the official Wednesday night afte …See more
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
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AI has already changed how performance teams generate ads. Now it's changing how they scale the results. In this session, Seva Ustinov, founder of Plurio, walks through the 6 stages of AI adoption in …See more
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Description: What happens when a single A.I agent take control of your entire ad creative production process? Do you end up scaling UA like crazy or just burn money on A.I slop. The LinkedIn gurus wil …See more
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Would your App work differently if it knew the user is sitting, walking or commuting right now? Today, apps don’t know. They rely on past in-app behavior and static rules, but remain blind to the user …See more
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Mobile measurement has entered a new era, and the next wave of leaders are building systems grounded in attribution, experimentation and lift. In conversation with Snapchat, alongside leaders from Fan …See more
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Privacy remains a core expectation for mobile apps, but data collection and use continue to evolve. As products grow more sophisticated and agentic AI becomes embedded in everyday workflows, familiar …See more
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Start your MAU Vegas day with intention, movement, and just the right amount of zen. This all-levels yoga session is designed to shake off the stress, reset your mindset, and prep you for a full day o …See more
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Join us at the MAU Vegas Opening Night Party where the MAU community comes together to celebrate the beginning of an epic week.See more
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Stop treating monetization as a collection of separate problems. Join Paddle and growth expert Phil Carter for a relaxed meet-up focused on "owning your revenue" in the age of AI. We’re ditching the …See more
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One person. 14 days. Infinite AI tooling. Build, ship, and reach ROAS-positive on a mobile game from scratch - possible?I tested it. Apple rejected the app. Google rejected it, then changed its mind. …See more
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Stop by the registration desk during this time to pickup your badge.See more
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Stop by the registration desk during this time to pickup your badge.See more
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Stop by the registration desk during this time to pickup your badge.See more
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Every growth team agrees retention matters, yet budget still flows to UA because it is easier to measure, faster to show results, and simpler to defend. The teams that scale efficiently do the opposit …
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Cabanas, cold drinks, and a quieter pace. Head to the RevU courtyard for iced tea, lemonade, and time to connect without the crowd, or visit RevU at Booth 309.See more
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Cabanas, cold drinks, and a quieter pace. Head to the RevU courtyard for iced tea, lemonade, and time to connect without the crowd, or visit RevU at Booth 309.See more
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Cabanas, cold drinks, and a quieter pace. Head to the RevU courtyard for iced tea, lemonade, and time to connect without the crowd, or visit RevU at Booth 309.See more
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A candid, peer-driven roundtable experience for executives sharing what’s actually working. Come to exchange real tactics, challenge assumptions, and hear how others are navigating it in practice. To …See more
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Head to the SpinX booth for fresh popcorn and a quick conversation. A simple stop that could turn into something more.See more
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The wall is open. Stop by the StackAdapt booth for a pour, a quick connection, and a closer look at what they’re bringing to MAU.See more
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The wall is open. Stop by the StackAdapt booth for a pour, a quick connection, and a closer look at what they’re bringing to MAU.See more
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Led by the largest Apps M&A firm, three CEOs of leading app roll-up companies unpack what it actually takes to build and scale a portfolio of mobile apps in 2026. From deal sourcing and valuation fram …
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Agentic growth layers are redefining how brands approach unified consumer acquisition. In this session, we’ll explore how advertisers can connect paid, owned, and organic channels into a single, adapt …See more
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As streaming continues to capture consumer attention, Connected TV (CTV) has emerged as a powerful channel for performance-driven advertisers. This session explores how CTV advertising drives measurab …See more
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User acquisition no longer scales. Install friction disappeared, attention shattered across devices, and CAC inflation has eliminated acquisition as a competitive strategy. This session reveals how to …See more
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Colin Hodge grew products to 100M+ users and authored the National Bestselling book "Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success" (endorsed by Nir Eyal a …See more
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Growth teams are trapped in an expensive addiction. They keep throwing money at acquisition while ignoring the only thing that actually creates sustainable growth. In 2026, funnel tweaks will not save …See more
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The mobile gaming ecosystem is shifting. While indie teams thrive on creativity and blockbuster publishers leverage scale, many mid-sized studios face tighter margins, rising user acquisition costs, a …See more
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The apps crushing retention benchmarks in 2025 aren’t games, but finance, wellness, and productivity tools that borrow directly from the gaming playbook. They use streaks, progression systems, and var …See more
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Most app monetization advice is safe, recycled, and already priced into the market. This session pulls back the curtain on the strategies that actually move revenue—right now—before they become common …See more
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RevenueCat’s State of Subscription Apps report is packed with data most people get wrong. We’re putting that to the test live on stage. Your assumptions are about to get wrecked. Prizes for the top sc …See more
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The bottleneck in mobile app experimentation was never ideas — it was the cost and time of validating them. AI is changing that at every stage of app development. In this fireside chat, Kirill Potekhi …See more
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Most teams try to create viral content from scratch. We don't. We systematically replicate proven viral patterns at scale. As the growth team behind Alarmy, the world's #1 alarm app, we built a framew …See more
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New research with BCG put a number on what most performance marketers already feel: AI is dismantling the channel mix we all built our careers on. But for growth teams willing to rethink their mix, wh …
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Frameo is a digital photo frame powered by an app — but what we really ship is connection. Friends and family send photos, and the person with the frame receives small, frequent “happy moments” that s …
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DraftKings does not advertise in a vacuum. Game schedules shift. Big matches steal attention. Linear TV spikes. Audio hums in the background. And yet marketers are still expected to answer one questio …See more
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Most brands fight for a share of the market, but the real challenge is earning a share of culture. In a world where consumers can skip, block, or ignore almost any message, brands have to become enter …
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Most rewarded UA campaigns suffer from the "one-and-done" syndrome—users grind for a single reward and vanish. TyrAds CEO Zino challenges this status quo by shifting the focus from transactional insta …
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Women in Leader(sip) is an annual gathering of women shaping the future of mobile, tech, gaming, and advertising — built for real conversations, meaningful connections, and celebrating the leaders mak …See more
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Growth playbooks often ignore the human realities behind product adoption and retention. In high-stakes categories like women’s health, trust drives sustainable growth more than tactics alone. Nancy A …See more
