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*The MAU Kickoff Summit is an Additional Fee.
A brutally honest gaming summit revealing 2026’s must-know UA strategies, creative trends ...
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For much of the past decade, the balance of power in mobile in-app advertising has quietly but profoundly shifted. What was once a healthy ebb and flow between supply and demand has, since around 2017 …
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Meta has doubled down on apps! Join us for an inside look at what's coming: redesigned ad formats driving higher publisher revenue, AI-powered performance improvements, and new solutions to maximize R …
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Discover how solo founders and small teams can actually make Meta work — without burning cash. We’ll cover how to structure campaigns for signal quality, when to use broad targeting, how to think abou …
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In this live app teardown, we’ll audit real apps in real time — no prep, no sugarcoating. We’ll break down your App Store presence, onboarding flow, paywalls, pricing, and growth channels to uncover w …
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In this live app teardown, we’ll audit real apps in real time — no prep, no sugarcoating. We’ll break down your App Store presence, onboarding flow, paywalls, pricing, and growth channels to uncover w …
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Join Appcues for an interactive happy hour built around the moments that matter most after the install: activating new users, engineering the aha moment, winning them back, and unlocking expansion rev …
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The rules for reaching and retaining mobile players are being rewritten – and the publishers pulling ahead aren't playing by the old playbook. Winning today means holding attention long after the inst …See moreSpeakers
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For decades, loyalty programs have been built around transactions: spend money, earn points, redeem rewards. While effective for driving initial onboarding, this model is losing impact as consumers be …
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Join your peers for light breakfast ahead of a full day of inspiration and innovation.See more
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Join your peers for light breakfast ahead of a full day of inspiration and innovation.See more
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Join your peers for brunch ahead of a full day of inspiration and innovation.See more
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Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.See more
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Trade the boardroom for a poolside cabana. Grab a drink, kick off your shoes and chat with sponsors and peers in a sun‑soaked oasis that blends business with all the MAU Vegas vibes.See more
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Japan is the world’s 3rd largest mobile market with the highest ARPPU globally, yet many apps from outside Japan struggle to gain traction. As a UA specialist focused on the Japanese market, I have su …
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This session dives straight into a practical creative framework for modern user acquisition. No theory, no filler, just what actually moves performance. Matej will cover the full creative process, fro …
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It's important to understand attribution prioritization before diving into CTV, especially if views are being mapped as deterministic clicks. What does the hierachy looks like, and which channel will …
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In this session, I’ll break down the viral playbooks we’ve used to generate 2.5 billion views on TikTok/Instagram in the last year while driving millions of installs at insanely low CPIs across many n …
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AI has made building apps faster and cheaper than ever. Features can be copied. Code can be generated instantly. Product cycles are compressing. Distribution is now the constraint. This session explor …
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The lines between mobile, streaming, and theatrical are blurring and brands born on small screens are increasingly using big screen moments to amplify their impact. This session explores how cross-scr …
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The Executive Forum invites VPs, Heads & C‑suite to share perspectives, exchange strategies and build networks in a curated environment designed for leadership growth and future‑shaping conversations.See more
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Connect with C-Suite, VPs, and Heads of Departments at the Executive Forum Happy Hour!See more
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Sponsored by OneSignal, Valid Unwind and connect at our Expo Hall Happy Hour. Enjoy a lively atmosphere and keep the networking going.See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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The Expo Hall is your playground to discover more than one hundred solution providers and have fun while doing it. Create lasting relationships and memorable moments with everything you need, includin …See more
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User acquisition in the mobile game industry is increasingly driven by unconventional creatives that blur the line between advertising and product. Join Jakub Remiar & Kristina Larionova for a firesid …
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Warm, quick, and on the floor. Stop by the FastSpring booth for dessert and a reason to stay a few minutes longer.See more
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You've hit $10M ARR. You've proven the product works. But somewhere between here and the next phase of growth, most companies hit a wall — and they blame the market, the competition, or the economy. T …
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First time attending MAU Vegas? Join us for our first timers orientation to meet fellow first-timers and get a taste of the MAU Vegas experience!See more
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The way users discover apps is changing. LLMs are influencing where journeys begin, giving rise to AEO beyond traditional ASO. Also the app stores are evolving. Google Play is introducing AI-driven di …
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Traditional growth channels — paid, influencer, social — are plateauing. The next frontier is belonging. In this session, Alyx van der Vorm (Harvard-trained neuroscientist, founder of Clyx) breaks dow …
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Streaming subscribers are harder to keep than ever. Churn spikes after tentpole sports moments, attention fragments across platforms, and traditional retention playbooks are losing their edge. Fubo, n …
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The framework and insights shared are built on hands-on experience running performance-driven influencer programs across different genres, markets, and maturity levels. The goal is to not simply impre …
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The Blue-Ocean strategy framework has redefined new market creation for many companies over the last decade or so. This diverse panel comprising leaders of extremely successful companies to rapidly gr …
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Today’s UA managers are increasingly expected to influence product decisions, launch cross-platform campaigns, oversee monetization levers, manage ASO, and even build creatives with AI — often without …
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Start your day off at the Growth Roadmap Kickoff Summit breakfast!See more
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*The MAU Kickoff Summit is an Additional Fee.
Unlock the exact roadmap top app founders use to scale from zero to traction to profitability ...
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Why 2025 was the last year without AI Agents The mobile app game just changed forever. While you've been manually checking dashboards, responding to reviews at midnight, and tweaking ad bids in spread …
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The session aims to reveal how top-performing app companies are leveraging new tactics to acquire users through paid ads, specifically enhanced app campaigns. Attendees will learn new ad campaign type …
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*The MAU Kickoff Summit is an Additional Fee.
When you’re already big, the levers change. This event brings together the systems behind elite growth ...
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Meta and Google are table stakes. In crowded categories, that's not enough. Greenlight broke through by adding one strategic breakout channel that DSPs couldn't replicate. Lauren Frame and Mike Fogart …
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Expanding to multiple markets is a complex business challenge. Square, one of the world's leading commerce platforms, partnered with MobileAction to turn that complexity into a scalable, automated gro …
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Growth teams collect customer insights. Finance tracks revenue signals. Product watches behaviour. Leadership reviews dashboards. And at scale, those signals drift further apart instead of coming toge …
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As mature, organically strong apps scale paid growth in 2026, the traditional user acquisition playbook begins to fail. Growth increasingly depends on designing a cohesive system rather than optimizin …See more
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This fireside chat explores the Creator Flywheel and how brands can drive always-on growth through influencers and partnerships. Instead of relying on short campaign bursts, we’ll discuss why sustaine …
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As Head of Apps & Engagement at Audible, Jeremy Strauser leads the product teams responsible for creating and enhancing the features that millions of global listeners interact with daily. In this sess …
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Is ad monetization really just about revenue? This talk explores how ad-related decisions quietly shape player experience, progression, and retention. Through practical examples and real-world pattern …
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In this session, we’ll provide technological blueprints, strategic frameworks, and actionable tactics for how you can build a world class growth team regardless of your size or scale. We’ll dive into …
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We all see the evolving data trends: game installs are down, ARPU is up. Rewarded play is evolving too. Native in-game rewards that drive LTV across your entire user base are becoming more valuable th …
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External IP licenses, either via a full game or in-game collaboration, offer access to huge built in audiences and highly recognizable ad creatives. Come learn from those with experience marketing gam …
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But first, champagne! Cheers to the week ahead. Raise a glass with us at registration, where the first 50 guests will receive a luxe gold flute to keep.See more
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But first, champagne! Cheers to the week ahead. Raise a glass with us at registration, where the first 50 guests will receive a luxe gold flute to keep.See more
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Enjoy a meal and network with fellow professionals.See more
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Enjoy a meal and network with fellow professionals.See more
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Start your day off at the Main Stage for opening remarks, followed by a series of thought-provoking conversations. Sessions and speakers will be announced soon!See more
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AI removed the building bottleneck and shifted the constraint to attention. The marketers who win now will allocate capital most intelligently across mobile, web, CTV, and every fragmented surface whe …
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As the sun sets over the Strip, step into an atmosphere buzzing with energy and celebration. Whether you're winding down or gearing up for more Vegas adventures, come soak in the beats, the lights, an …See more
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* The MAU Clubhouse is an Additional Fee.
The MAU Clubhouse is an exclusive VIP oasis open Tuesday …
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Every race has a point of no return — when you stop managing the gap and just drive. Wednesday night at MAU or Nowhere is that moment. RZR, MAU Vegas, and Branch host the official Wednesday night afte …See more
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
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Stop by the MAU Plaza for a Mic Drop session, a bold, thought-provoking take on a timely topic designed to spark conversation and deliver quick, actionable insights. Or join a Meetup, where lively dis …See more
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Join Perceptycs at the MAU Plaza! Topic and speakers will be announced soon.See more
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Would your App work differently if it knew the user is sitting, walking or commuting right now? Today, apps don’t know. They rely on past in-app behavior and static rules, but remain blind to the user …
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Pitch and Run is a community founded in 2019 to connect founders with investors. Join us for a 4-mile run to kick off another MAU Vegas with our best energy! We'll meet at the Lion at the MGM lobby, g …See more
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Mobile measurement has entered a new era, and the next wave of leaders are building systems grounded in attribution, experimentation and lift. In conversation with Snapchat, alongside leaders from Fan …
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Privacy remains a core expectation for mobile apps, but data collection and use continue to evolve. As products grow more sophisticated and agentic AI becomes embedded in everyday workflows, familiar …
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Start your MAU Vegas day with intention, movement, and just the right amount of zen. This all-levels yoga session is designed to shake off the stress, reset your mindset, and prep you for a full day o …See more
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Join us at the MAU Vegas Opening Night Party where the MAU community comes together to celebrate the beginning of an epic week.See more
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Most app teams treat monetisation as a collection of separate problems; onboarding, paywalls, pricing, retention. As teams operate across web and in-app, that fragmentation becomes harder to manage. T …
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Stop treating monetization as a collection of separate problems. Join Paddle and growth expert Phil Carter for a relaxed meet-up focused on "owning your revenue" in the age of AI. We’re ditching the …
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Improving retention becomes exponentially harder as a product matures. By the time churn shows up in your metrics, most of the damage is already done. This talk focuses on the highest-leverage point i …
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Stop by the registration desk during this time to pickup your badge.See more
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Stop by the registration desk during this time to pickup your badge.See more
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Stop by the registration desk during this time to pickup your badge.See more
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Stop by the registration desk during this time to pickup your badge.See more
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Every growth team agrees retention matters, yet budget still flows to UA because it is easier to measure, faster to show results, and simpler to defend. The teams that scale efficiently do the opposit …
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Cabanas, cold drinks, and a quieter pace. Head to the RevU courtyard for iced tea, lemonade, and time to connect without the crowd, or visit RevU at Booth 309.See more
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Cabanas, cold drinks, and a quieter pace. Head to the RevU courtyard for iced tea, lemonade, and time to connect without the crowd, or visit RevU at Booth 309.See more
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Cabanas, cold drinks, and a quieter pace. Head to the RevU courtyard for iced tea, lemonade, and time to connect without the crowd, or visit RevU at Booth 309.See more
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At around $500k per month in UA spend, Stakemate hit a ceiling. CPAs rose, creative iteration stopped delivering returns, and the ads that had built the business no longer worked. This talk unpacks wh …
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Join Adjust on our Main Stage! Topic and speakers will be announced soon.
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In this fireside chat, Hannah Parvaz sits down with Yoann Pavy, Chief Growth Officer at AiApply and former growth leader at Deliveroo and Depop, to unpack what it really takes to scale paid growth on …
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Head to the SpinX booth for fresh popcorn and a quick conversation. A simple stop that could turn into something more.See more
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The wall is open. Stop by the StackAdapt booth for a pour, a quick connection, and a closer look at what they’re bringing to MAU.See more
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The wall is open. Stop by the StackAdapt booth for a pour, a quick connection, and a closer look at what they’re bringing to MAU.See more
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Learn how to use the web as a growth engine — not just a landing page. We’ll break down how to structure high-converting web funnels, when to use tripwires or no-trial offers, and why web flows often …See more
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*The Supper Club Series is an Additional Fee ...
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Product–Market Fit isn’t found by copying competitors. It’s engineered by understanding how people think. Your ROI: actionable ideas you’ll rush to your team. Colin Hodge grew products to 100M+ users …
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AI isn’t just changing what we build — it’s changing how fast we can know if it’s worth building at all. In this fireside chat, Kirill Potekhin (CPO & Co-Founder, Adapty) and Chris Bick (CEO & Founder …
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Led by the largest Apps M&A firm, three CEOs of leading app roll-up companies unpack what it actually takes to build and scale a portfolio of mobile apps in 2026. From deal sourcing and valuation fram …See moreModerator
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Mobile apps solved measurement's hardest problems first, developing signal governance and attribution rigor under the tightest privacy constraints that no other channel has matched. As web, CTV, and r …
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As streaming continues to capture consumer attention, Connected TV (CTV) has emerged as a powerful channel for performance-driven advertisers. This session explores how CTV advertising drives measurab …
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User acquisition no longer scales. Install friction disappeared, attention shattered across devices, and CAC inflation has eliminated acquisition as a competitive strategy. This session reveals how to …
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What does it really take to scale a 10+ year-old game in today’s UA landscape? With privacy shifts, rising CPIs, creative fatigue, and fewer obvious growth levers, legacy titles face a very different …
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The mobile gaming ecosystem is shifting. While indie teams thrive on creativity and blockbuster publishers leverage scale, many mid-sized studios face tighter margins, rising user acquisition costs, a …
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The apps crushing retention benchmarks in 2025 aren’t games, but finance, wellness, and productivity tools that borrow directly from the gaming playbook. They use streaks, progression systems, and var …
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In this session, Steve breaks down the exact roadmap to $100K ARR — and what to focus on at every stage. We’ll cover which ad channels deserve your attention early (and which are a waste), how to stru …
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When you don’t have a big team, you don’t get to do everything. What you choose to focus on IS the strategy. This session is a behind-the-scenes look at how we scaled Tiimo to Apple’s App of the Year …
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The state of subscription apps game show: What do you actually know in 2026? presented by RevenueCatEveryone says they know subscription benchmarks. Fewer people actually do. Each year, RevenueCat's State of Subscription Apps report shows just how far off most assumptions are. 2026 is no exception. …
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Most app monetization advice is safe, recycled, and already priced into the market. This session pulls back the curtain on the strategies that actually move revenue—right now—before they become common …
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This presentation draws on John's first year as CEO of Turborilla, viewed through the lens of 15 years spent building, operating, and advising mobile businesses. It is not a post-mortem or a victory l …
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In today’s saturated gaming market, winning isn’t about choosing the right platform. It’s about connecting them all.So we’re borrowing one of the oldest PvP games in history: Tic Tac Toe. Join Michal …
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We’ll uncover a monetization lever most apps completely ignore. When users cancel or go inactive, the relationship doesn’t have to end — and it doesn’t have to rely on discounts to win them back. You’ …
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Most teams try to create viral content from scratch. We don't. We systematically replicate proven viral patterns at scale. As the growth team behind Alarmy, the world's #1 alarm app, we built a framew …
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New research with BCG put a number on what most performance marketers already feel: AI is dismantling the channel mix we all built our careers on. But for growth teams willing to rethink their mix, wh …
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Frameo is a digital photo frame powered by an app — but what we really ship is connection. Friends and family send photos, and the person with the frame receives small, frequent “happy moments” that s …
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DraftKings does not advertise in a vacuum. Game schedules shift. Big matches steal attention. Linear TV spikes. Audio hums in the background. And yet marketers are still expected to answer one questio …
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Most brands fight for a share of the market, but the real challenge is earning a share of culture. In a world where consumers can skip, block, or ignore almost any message, brands have to become enter …
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Most rewarded UA campaigns suffer from the "one-and-done" syndrome—users grind for a single reward and vanish. TyrAds CEO Zino challenges this status quo by shifting the focus from transactional insta …
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Women in Leader(sip) is an annual gathering of women shaping the future of mobile, tech, gaming, and advertising — built for real conversations, meaningful connections, and celebrating the leaders mak …See more
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Growth playbooks often ignore the human realities behind product adoption and retention. In high-stakes categories like women’s health, trust drives sustainable growth more than tactics alone. Nancy A …
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