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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Tuesday, May 20, 2025
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Join us for the 3rd annual Women's Forum at MAU Vegas! Through engaging conversations and exclusive networking, this meetup will provide a supportive space for women in tech to share their unique expe …Speakers
Wednesday, May 21, 2025
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Discover how the new mobile moment is reshaping app advertising as mobile apps dominate user engagement. This session will explore how the rise of the independent app ecosystem—powered by AI and trans …
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How mobile apps can practically leverage AI to grow their business - from creative and campaign optimization to instant analysis, to operational agility, the improvements in AI in marketing are genera …Speakers
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Historically, a lot of focus has been placed on user acquisition, acquisition channels, CAC for driving business growth - is it too much focus? Acquisition takes care of the top part of the sales funn …
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Marketers have talked about personalization at scale for years—but it’s only now, with the power of AI, that it’s truly possible. Agentic marketing introduces AI agents that can read user behavior, un …
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The App Store is more competitive than ever, making it crucial to incorporate a detailed, data-driven strategy. One key component of that strategy is leveraging seasonal events. In this session, we’ll …
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In today’s fast-paced digital landscape, brand awareness and growth hinge on building meaningful connections with customers across diverse markets. This session will explore how creative partnerships, …
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Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …Speakers
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Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 …
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In this session with Spotify and Meta, we’ll showcase how advanced pLTV (predictive Lifetime Value) modeling—specifically multi‐state retention models—drives profitable user acquisition and sustained …
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A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
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Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
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Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
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Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has …
Thursday, May 22, 2025
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This session reveals how companies can effectively measure and optimize their top and middle funnel marketing efforts to drive sustainable growth. Through real-world case studies, we'll examine the ch …
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The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
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This session will explore how app marketers are evaluating and leveraging the power of CTV to drive strong mid-funnel performance. Mobile app marketers can reach new audiences at scale and drive stron …
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Companies like Spotify, Netflix, and Duolingo use cutting-edge AI agents to deliver 1:1 personalized experiences—driving user engagement and growth. Now, that same technology is being democratized to …
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This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll …
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The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a priva …
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AI isn't magic - it's a powerful tool often misunderstood and misused. In this session, you'll uncover the most common misconceptions about AI in UA and marketing, learn how to eliminate guesswork fro …
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As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
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This session will share advanced monetization strategies that brands like Flo Health, Strava, Calm, and many others use to enhance their app revenue. Drawing from firsthand experience and real-life ex …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
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Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
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The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
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This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of every …
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This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …Speakers
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Latin America is experiencing a fintech revolution, emerging as one of the most dynamic and innovative markets globally. With over 70% of adults actively using fintech services and a market projected …
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Rewarded user acquisition - is a powerful growth strategy for mobile apps and games, but it comes with challenges that can impact retention, ROAS, and overall campaign performance. This session will d …
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Tired of the same old Web2App advice? This isn't your typical session on basic quiz funnels. We're diving deep into unconventional Web2App strategies that are quietly driving profitable growth for top …
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Join industry leaders as they reveal cutting-edge strategies for mobile user acquisition in the AI era. This panel will explore: Generative AI applications Evolution of affiliate/influencer marketing …
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