){kind=logo}
){kind=logo}
){kind=logo}
MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
You're currently filtering by:
Tuesday, May 20, 2025
-
The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Please see below for the topics: Where and How Are You Using AI? Join …
-
The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Please see below for the topics: Ad Tech Challenges and Opportunity f …
Wednesday, May 21, 2025
-
Join Scopely CMO Ben Webley and Podcast Host and Strategic Marketing Consultant Jen Donahoe for a behind-the-scenes look at the launch of MONOPOLY GO!—the #1 mobile game of all time, having recently s …Speakers
-
As AI continues to automate routine marketing tasks, the role of the marketer is undergoing a profound transformation. This session explores the emergence of the ‘Renaissance Marketer’ – a versatile p …
-
The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a priva …
-
Join Paul Meinshausen, CEO & Cofounder of Aampe, and Emmanuelle (Emma) Paput Arrault, VP of CRM at Deezer, for a conversation about lifecycle management, agentic AI, and growth. They will review the b …
-
How mobile apps can practically leverage AI to grow their business - from creative and campaign optimization to instant analysis, to operational agility, the improvements in AI in marketing are generating real results. Marketers can impact growth while putting their resources to optimal uses.
-
Focused on revenue? Don’t miss this meetup which will include a brief session with Alexander, and open up to conversations and connections with all marketers in attendance. Retail Media is now called …
-
Historically, a lot of focus has been placed on user acquisition, acquisition channels, CAC for driving business growth - is it too much focus? Acquisition takes care of the top part of the sales funn …
-
Discover the untapped "5th dimension" of mobile monetization that transcends conventional revenue methods with our patent-pending technology that creates a powerful bridge between your app and users' …
-
Marketers have talked about personalization at scale for years—but it’s only now, with the power of AI, that it’s truly possible. Agentic marketing introduces AI agents that can read user behavior, un …
-
The App Store is more competitive than ever, making it crucial to incorporate a detailed, data-driven strategy. One key component of that strategy is leveraging seasonal events. In this session, we’ll …
-
Explore the latest industry shifts impacting app developers, buyers, and users. This session will showcase how Google's product innovations, including advanced monetization tools and ad quality featur …
-
What if you could scale faster, spend smarter, and earn more — all at once? In this session, we’ll cover how NewsBreak is transforming performance marketing through AI-driven optimization, new ad inve …
-
It’s getting harder each year to build a profitable subscription app, so many publishers are turning to web2app monetization. In fact, nearly every large app now generates most of its revenue from web …Speakers
-
As mobile apps grow, so do their marketing needs. This panel breaks down how top studios scale their marketing teams, evolve their tech stacks, and shift from performance-driven tactics to brand-build …
-
A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
-
Discover how Vector, Unity’s advanced self-learning AI platform, is driving stronger ad performance, accelerating growth, and increasing efficiency for leading advertisers.
-
Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
-
Come join Fetch Rewards' SVP of Growth, Krishnan Menon, and Sr. Growth Manager, Adolfo Castillo at Google, to discuss the critical role of Creative in driving business growth and consumer targeting di …
-
This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
-
Traditional lifecycle marketing is reaching its limits. Static campaigns, generic funnels, and channel-first thinking no longer match the expectations of tomorrow’s users. But what if CRM could evolve …
-
Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
-
Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has …
-
Join us for candid conversations with the McAfee digital team on what actually works across channels to drive retention across a global product suite - without gimmicks or fluff. The meetup will inclu …
Thursday, May 22, 2025
-
Join us for an exciting breakout panel discussion on best practices for driving growth and retention for Fintech and InsurTech apps. We will also discuss challenges the regulated industry faces, some …
-
This session reveals how companies can effectively measure and optimize their top and middle funnel marketing efforts to drive sustainable growth. Through real-world case studies, we'll examine the ch …
-
The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
-
With the rise of second-screen behavior and the growing preference for streaming over linear TV, CTV is becoming the new Home Screen frontier – personalized, interactive, and a powerful gateway to dis …
-
Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 …
-
Growth and product teams shouldn’t have to guess which push, in‑app message, or paywall will define key customer moments. In this session, learn how a unified data foundation, AI Agents and intelligen …
-
Companies like Spotify, Netflix, and Duolingo use cutting-edge AI agents to deliver 1:1 personalized experiences—driving user engagement and growth. Now, that same technology is being democratized to …
-
Come learn why in-app ads are here to stay and how thousands of publishers leverage Meta Audience Network to drive their ad monetization strategies. We'll dive into industry trends, discuss the advant …
-
In this session, growth leaders from Remitly and SplitMetrics will share how to lean into the App Store journey and put customers first, in any market. For Remitly, a global leader in cross-border pay …
-
This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll …
-
As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
-
This session will share advanced monetization strategies that brands like Flo Health, Strava, Calm, and many others use to enhance their app revenue. Drawing from firsthand experience and real-life ex …
-
Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
-
Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
-
In his session, Asaf explores how brands can optimize creative for each platform - Meta, Google, TikTok, and more, using data-driven insights from Alison.ai. He’ll share key trends, best practices, an …Speakers
-
iOS attribution hasn’t just changed—it’s been turned inside out. With Apple’s SKAdNetwork (SKAN), mobile marketers are navigating a fragmented, delayed, and often frustrating data ecosystem. This sess …
-
AI, new channels, privacy shifts — the digital marketing rulebook is being rewritten in real time. Join Andy Carvell (CEO & Co-founder, Phiture) as he records a special live episode of his brand-new p …
-
Ad platforms are smarter than ever—and yet most teams are still wasting budget on the wrong messages. In this session, Hannah Parvaz (Founder of Aperture, 4× Head of Growth, App Marketer of the Year) …Speakers
-
What if loyalty isn't built—it's formed? In a world of endless options and fleeting attention spans, the real growth moat is not points or perks—it’s habit. This panel brings together leaders from gam …
-
AI isn't magic - it's a powerful tool often misunderstood and misused. In this session, you'll uncover the most common misconceptions about AI in UA and marketing, learn how to eliminate guesswork fro …
-
The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
-
You might think AI ads save money because they're cheaper. But you're not accounting for your true creative KPI: cost per creative winner. AI-generated content might look like a shortcut, but it comes …
-
Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
-
Growth Marketers can’t miss this meetup where Zach shares his fascinating story, covered by Forbes Magazine, of how he found rapid growth through innovative marketing. Within twelve months of launch, …Speakers
-
This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …
-
Latin America is experiencing a fintech revolution, emerging as one of the most dynamic and innovative markets globally. With over 70% of adults actively using fintech services and a market projected …
-
Rewarded user acquisition - is a powerful growth strategy for mobile apps and games, but it comes with challenges that can impact retention, ROAS, and overall campaign performance. This session will d …
-
Tired of the same old Web2App advice? This isn't your typical session on basic quiz funnels. We're diving deep into unconventional Web2App strategies that are quietly driving profitable growth for top …
-
Wrap up Day 2 by arming yourself with an AI toolkit that supercharges development, design, and growth. Why you need a stacked AI approach beyond ChatGPT AI tools for prototyping, financial modeling, U …
)
)