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Hakkasan NightclubClose out MAU Vegas with a proper goodbye at the official closing party. Expect spellbinding performances, incredible networking, and music that will keep you moving. Let’s raise a glass to the game-c …
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Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …Speakers
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This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …Speakers
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This session will share advanced monetization strategies that brands like Flo Health, Strava, Calm, and many others use to enhance their app revenue. Drawing from firsthand experience and real-life ex …
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Join industry leaders as they reveal cutting-edge strategies for mobile user acquisition in the AI era. This panel will explore: Generative AI applications Evolution of affiliate/influencer marketing …
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Mike and Paul share their unique approach to building high-performing creatives with speed and efficiency. They have a combined 30 years of marketing experience across industries including, mobile gam …
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Latin America is experiencing a fintech revolution, emerging as one of the most dynamic and innovative markets globally. With over 70% of adults actively using fintech services and a market projected …
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This session reveals how companies can effectively measure and optimize their top and middle funnel marketing efforts to drive sustainable growth. Through real-world case studies, we'll examine the ch …
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This case study presents an unconventional approach to paywall optimization, integrating engaging animations before triggering the paywall. This strategy resulted in an impressive 2.9x increase in con …
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Join your peers for light breakfast ahead of a full day of inspiration and innovation. Sponsored by AppsFlyer
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Marquee CourtyardJoin your peers for brunch ahead of a full day of inspiration and innovation. Sponsored by MoEngage, Inc. and Verve Group
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MGM Grand Pool ComplexConnect and network poolside with our sponsors. Don't miss out on the connections, solutions, and partnerships waiting for you. Find drinks, snacks, and more along the way.
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MGM Grand Pool ComplexConnect and network poolside with our sponsors. Don't miss out on the connections, solutions, and partnerships waiting for you. Find drinks, snacks, and more along the way.
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Full session details coming soon!
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This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of every …
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Discover how paid marketing and lifecycle strategies can work together to create a seamless user journey that drives acquisition, retention, and long-term app loyalty. This session will explore how to …
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each use …
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Choose to attend the Main Stage sessions with reserved seating as a group. Or hang back in the private lounge where the Executive Summit will take place later in the day.
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Boulevard Ballroom 155
MAU's inaugural summit for brand, studio, and publishing executives for an exclusive content and networking experience tailored to their interests and expertise. The summit will include lunch, case studies, networking breaks, and topical roundtable discussions. Chatham House rules apply.
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Marquee BallroomThe Expo Floor at MAU Vegas is where strategic moves are made, and networking ignites endless opportunities. Create lasting relationships and memorable moments with everything you need, including food …
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Marquee BallroomThe Expo Floor at MAU Vegas is where strategic moves are made, and networking ignites endless opportunities. Create lasting relationships and memorable moments with everything you need, including food …
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First Timers, this one is for you! Join the MAU Vegas team for an exclusive tour of the Expo Floor. You'll get the first look at what's happening, the must-see activations, and more! Don't miss out!
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Expo FloorThroughout the event, the MAU Founders House will be your hub—a space dedicated to networking and advancing your game with an exclusive lounge. Step into the lounge—reserved exclusively for founders, …
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Expo FloorThroughout the event, the MAU Founders House will be your hub—a space dedicated to networking and advancing your game with an exclusive lounge. Step into the lounge—reserved exclusively for founders, …
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Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft laun …
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In today’s mobile app ecosystem, where competition is fierce and switching costs are virtually nonexistent, success isn’t just about downloads—it’s about building a brand so deeply embedded in users’ …Speakers
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Expo FloorUnwind and connect at our Expo Floor Happy Hour! Experience a lively atmosphere and continue the networking. Sponsored by Exmox Gmbh
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A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
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Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
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As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
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China is the world’s largest and most advanced mobile market. This session will cover the regulatory and business challenges that must be managed in order to obtain a license to operate a mobile game …
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Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
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Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
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In this deep-dive session, I'll share how we at Uber tackled a critical business challenge: losing millions in revenue due to undiscovered mobile app bugs that were killing our conversion rates. I'll …
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The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, to …
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Founders House, Expo FloorInvestors engage with founders and startups in a relaxed setting. This informal gathering offers a chance to network and make your next move without the pressure of a pitch, setting the stage for a wi …
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In today’s fast-paced digital landscape, brand awareness and growth hinge on building meaningful connections with customers across diverse markets. This session will explore how creative partnerships, …
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Expo FloorEnjoy a meal and networking with fellow professionals.
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Expo FloorEnjoy a meal and networking with fellow professionals.
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Join us for lunch and opening remarks.
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Mastermind Main StageJoin us at the Main Stage for opening remarks, followed by a series of thought-provoking conversations. The full line-up will be revealed soon.
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Boulevard Ballroom 155Start your MAU experience with the private oasis you need. The MAU clubhouse is designed for you to recharge, connect, and warm up for what MAU has in store for the next two days. The Clubhouse will …
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Join us for the 3rd annual Women's Forum at MAU Vegas! Through engaging conversations and exclusive networking, this meetup will provide a supportive space for women in tech to share their unique expe …
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MAU PlazaDesigned to unite individuals who share valuable commonalities in shaping their professional identities. Topics and timing will be announced soon.
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MAU PlazaDesigned to unite individuals who share valuable commonalities in shaping their professional identities. Topics and timing will be announced soon.
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MAU PlazaJoin us for 8-minute "mic drop" moments on topics that spark conversation and drive innovative discussions. The full agenda will be announced soon.
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MAU PlazaJoin us for 8-minute "mic drop" moments on topics that spark conversation and drive innovative discussions. The full agenda will be announced soon.
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MAU PlazaJoin us for 8-minute "mic drop" moments on topics that spark conversation and drive innovative discussions. The full agenda will be announced soon.
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MAU PlazaJoin us for 8-minute "mic drop" moments on topics that spark conversation and drive innovative discussions. The full agenda will be announced soon.
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Join us for exclusive roundtable discussions. Topics will be announced soon.
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Boulevard Ballroom 155Connect with C-Suite, VPs and Heads of Departments at the Executive Summit Private Reception.
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MGM Grand Producer's PoolJoin us as we kickoff MAU Vegas with our Opening Moves Party! Enjoy great music, refreshing drinks, and plenty of opportunities to connect. It’s the perfect move to begin an unforgettable week. …
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This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll …
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Boulevard Ballroom 155Begin your day with fellow executives attending the new Executive Summit.
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Tired of the same old Web2App advice? This isn't your typical session on basic quiz funnels. We're diving deep into unconventional Web2App strategies that are quietly driving profitable growth for top …
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This presentation highlights how the Fabulous team tackled the challenge of defining “Active User” within a growing portfolio of apps, features, and active events. By creating a precise yet scalable f …
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Join us for exclusive roundtable discussions. Topics will be announced soon.
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Boulevard Ballroom 155The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Topics will be announced soon.
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Boulevard Ballroom 155The MAU Clubhouse will host morning and afternoon roundtables. Private roundtable discussions are for Clubhouse passholders only. Topics will be announced soon.
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Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn a …
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Explore the transformative power of generative AI in digital marketing with our expert panel. Learn how AI is revolutionizing SEO, content creation, and distribution, enabling businesses to achieve hi …
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In this session with Spotify and Meta, we’ll showcase how advanced pLTV (predictive Lifetime Value) modeling—specifically multi‐state retention models—drives profitable user acquisition and sustained …
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Founders House, Expo FloorJoin The App Association for a meetup tailored for founders, entrepreneurs, and innovators in the app industry.
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Rewarded user acquisition - is a powerful growth strategy for mobile apps and games, but it comes with challenges that can impact retention, ROAS, and overall campaign performance. This session will d …
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MGM Grand Pool ComplexJoin the second ever cabana crawl at MAU Vegas! The sponsors have you covered with specialty drinks, snacks, and giveaways at each cabana. Try one, try all!
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AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution? After extensively working with UGC vendors and AI actors across several channels, some niche …
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The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably. With Nay's experience earning over 200 million views on YouTube, TikT …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
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This session will cover: Bidding as it relates to Mediation and the growing market. How to combat the "race to the bottom” when monetizing with bidding. Playbook and Best Practices as publishers are f …
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May 20-22, 2025
Las Vegas
Las Vegas
May 20-22, 2025
Las Vegas
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May 20-22, 2025
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